Episode description

The kids call it brain rot; some marketers call it gold. Here’s what you need to know about the TikTok trend everyone’s talking about.

PLUS: Free trials or demos? Which convert better? We have the latest video performance data. And a huge media spender decides which agencies will get its budget.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

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