How faking discounts is getting some marketers in hot water... the truth about disavowing toxic backlinks... why you should SLOW DOWN your shipping... and LinkedIn rolls out the single most helpful set of metrics — and it has nothing to do with ads. 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing sc...
Dec 20, 2024•13 min•Transcript available on Metacast Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the emerging platforms in the space. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Me...
Dec 17, 2024•30 min•Transcript available on Metacast Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they’ve built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the influencer marketing trend. If you want to check their platform out while you're listening, just go to PopularPays.com/podcast . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thou...
Dec 14, 2024•24 min•Transcript available on Metacast A wrap-up of the most important developments in the world of digital marketing over the past five days. ✅ Take the survey . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check...
Dec 13, 2024•16 min•Transcript available on Metacast Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights: The new message asset allows WhatsApp messaging directly from ads. Google engaged audiences are automatically created for remarketing. Performance Max now offers asset group level reporting. Call ads are being discontinued, affecting service providers. Responsive search ads will replace call ads in the future. What do you think of our new schedule and Friday show format? ❗ Take our s...
Dec 10, 2024•15 min•Transcript available on Metacast How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore and Pickle Fix trends are, it's time you get with it, Boomer! ❗ Take our survey . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers ...
Dec 06, 2024•13 min•Transcript available on Metacast Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one , a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. Naw, you'll probably guess. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back c...
Dec 03, 2024•9 min•Ep 1237•Transcript available on Metacast Marketers ruined Black Friday; here's how we can fix it. Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one, a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. )(Naw, you'll probably guess.) . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these...
Nov 29, 2024•15 min•Transcript available on Metacast Changes are coming to this podcast and our newsletter starting next week. Today, Tod lets you in on the big secret. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out:...
Nov 22, 2024•8 min•Ep 1234•Transcript available on Metacast Google’s crown jewel — will it soon be for sale? LinkedIn spills the tea on data-driven ads. Threads gets a facelift for the followers-first crowd. And big changes ahead for this podcast. . 📝 Take the One-Question Survey . Today’s story links: Google's Search and Chrome Faces DOJ Scrutiny Google Shopping Adds Price Comparison and Local Listings LinkedIn Shares Data-Backed Ad Tips Pinterest Launches Holiday Campaign Hub LinkedIn Adds AI Tools to Sales Navigator Threads Refines Algorithm to F...
Nov 21, 2024•9 min•Ep 1233•Transcript available on Metacast Is ChatGPT the new MVP of search marketing? Instagram says #NoMore. TikTok gives influencers a doppelgänger. Why Google has killed off the Page Experience Report. . 📝 Take the One-Question Survey . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the sh...
Nov 20, 2024•9 min•Transcript available on Metacast If you manage your brand’s social media channels – particularly the replies to your post — you’ve probably seen the comments. One person complains about something, then a second person replies to THAT making fun of the original commenter. What do you, as the brand manager do? Do you hide the reply? Hide both? Or let them stand. The answer has largely depended on your brand’s personality and, sometimes, let’s face it, the mood that day of the social media manager. But what if there IS a right ans...
Nov 18, 2024•21 min•Ep 1231•Transcript available on Metacast Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what’s working in the e-commerce and digital ad space. ✅ Learn more about the Foxwell Founders Community [affiliate link] It's hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of Webtopia . Together they meet with entrepreneurs and innovators from with-in the Foxwell Founders Membership to share on trending topics and idea...
Nov 15, 2024•54 min•Transcript available on Metacast Shorts get a boost with Google’s latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner than you think. And LinkedIn opens doors to volunteering. . 📝 Take the One-Question Survey . Today’s story links: Google Announces New Shorts-Focused Video Ad Options YouTube's hyperlinked comments could drive valuable traffic for Google Search - Tubefilter Threads might get ads early next year LinkedIn Adds ‘Open to Volunteer’ Option TikTok Expand...
Nov 14, 2024•6 min•Ep 1229•Transcript available on Metacast Shopify reports massive revenue growth. Australians might soon find their social media rated 16+. Brands brace for a mobile shopping surge this holiday season. And a new Facebook chatbot may or may not be trying to send you to the ER. . 📝 Take the One-Question Survey . Today’s story links: Shopify Shares Surge More Than 20% On Revenue, Margin Growth Australia Looks To Enact Law Restricting Social Media Usage for Teens Brands prepare for more shoppers to buy from their phones this holiday season...
Nov 13, 2024•8 min•Ep 1228•Transcript available on Metacast Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub. . 📝 Take the One-Question Survey . Today’s story links: Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test Promotions in italics are more effective Pinterest Reports Slower Revenue Growth Instagram Says It Does Not Reduce the Reach of Sponsored Content Instagram Expands...
Nov 12, 2024•7 min•Transcript available on Metacast This is an episode from the Inside Google Ads podcast, by our Google Ads correspondent Jyll Saskin Gales [affiliate link]. Be sure to subscribe free wherever you get your podcasts. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than ...
Nov 08, 2024•15 min•Ep 1228•Transcript available on Metacast Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—but what’s the ad potential? And YouTube now lets Short Creators court brands. . 📝 Take the One-Question Survey . Today’s story links: You should use this Canada forces TikTok to dissolve business operations Reddit’s growth presents opportunities for brands YouTube enables Shorts creators to request brand partnerships Snapchat adds ad placement ver...
Nov 07, 2024•7 min•Transcript available on Metacast Big-name brands are missing the mark on social media. A popular TikTok video editor moves into retail. Meta shakes up ad displays. And an election ad blackout is extended to keep the peace post-polls. . 📝 Take the One-Question Survey Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marke...
Nov 06, 2024•8 min•Ep 1224•Transcript available on Metacast Election ad surge forces brands to go big or go home, Threads comes for X with 275 million users, and Amazon’s ad growth outperforms its overall sales. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to s...
Nov 04, 2024•6 min•Ep 1223•Transcript available on Metacast Brands take on election marketing. A Bezos-backed startup sets its sights on Amazon. While ChatGPT takes on Google with search… . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ M...
Nov 01, 2024•6 min•Transcript available on Metacast Google on the hotseat after it admits a rep made ad campaign changes without the advertiser’s knowledge. Platforms report a generally strong Q3. One adtech firm wants to make cars your next billboard. And Google is fined more money than exists on the planet — no joke. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen...
Oct 30, 2024•7 min•Ep 1221•Transcript available on Metacast The counter-intuitive strategy that could triple your engagement. Shoppers are browsing on social, but why aren’t they buying? Email marketers hit a high note. And why your Search Console's performance report is empty. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing scien...
Oct 29, 2024•9 min•Ep 1220•Transcript available on Metacast Marketers in court to cancel the "click-to-cancel." Google hangs up on call ads. Amazon has a warning for west-coast sellers. And Redditors revolt against search AI in the most Reddit way possible. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ G...
Oct 28, 2024•7 min•Transcript available on Metacast Instagram’s spooky spirit… Why more brands might soon drop X… Adobe says embrace AI — or else… and more! . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly live...
Oct 25, 2024•9 min•Ep 1218•Transcript available on Metacast Can retargeting exist in a world without cookies? New research says yes. YouTube’s brand safety controls are now easier to use. Amazon hits the brakes on same-day delivery. And the board game for marketers that might give you nightmares. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ ...
Oct 24, 2024•7 min•Ep 1217•Transcript available on Metacast Will Meta’s new automation tools bring chaos to ad campaigns? Everything is up in the world of podcasts ads. And a sad farewell to one of the Internet’s OG mobile apps. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free ver...
Oct 23, 2024•14 min•Transcript available on Metacast How marketers plan to cash in on the new Halloween mega-season. Amazon’s surprising strategy to compete against Temu. You’re not going to like Meta’s plan for unblocking your brand account. And Google pulls the plug on one of the search engine’s longest-standing feature. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Lis...
Oct 22, 2024•7 min•Ep 1215•Transcript available on Metacast An e-commerce crisis brews as payment processors scramble to form new banking partnerships to maintain operations. Plus: The FTC’s new Click-to-Cancel rule. Why is Google handing your leads to your competitors? And pulling a FAST one: Why your streaming media buy might not be what you think it is. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benef...
Oct 21, 2024•10 min•Transcript available on Metacast More slides, more eyes — Instagram says you should be using carousel posts. Google’s head of advertising leaves. Bluesky benefits from X’s misteps. And meet Amazon’s new bricks-and-mortar store which sells what its other brand can’t. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ mark...
Oct 18, 2024•7 min•Ep 1213•Transcript available on Metacast 
