Episode description

Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights:

• The new message asset allows WhatsApp messaging directly from ads.
• Google engaged audiences are automatically created for remarketing.
• Performance Max now offers asset group level reporting.
• Call ads are being discontinued, affecting service providers.
• Responsive search ads will replace call ads in the future.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

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