Kathryn Strachen (Founder, Copy House) on developing content that builds relationships and converts prospects. She talks about how B2B content has changed, why creating customer avatars and conducting research is important, what metrics to focus on, and why you need both quantity and quality to succeed.
Christian DeGobbi (Marketing Director, Spruce Technology, Inc.) on what it takes to develop an effective B2B brand, why branding is a MUST HAVE for B2B companies, the different parts of a brand strategy, and how to measure the effectiveness of your brand efforts.
Karin Samoylova (Global Product Communications Manager, Digital Portfolio in Robotics – ABB) talks about the differences between a GTM and a communications strategy, the components of each strategy, and what mistakes to avoid.
Guerlyne Guercy (Communications Manager – People & Communities, Cisco) on the vital role that communications professionals play within an organization. Guerlyne also shares her experience on how to deal with internal pushback, and what metrics to focus on.
CS expert Firaas Rashid (Founder & CEO, Hook) on what he believes are other customer success metrics that truly matter, mistakes to avoid, the importance of getting input from customers who are engaged and disengaged, and how teams can improve on CS.
Christian Klepp (Co-Founder/Director of Client Engagement, EINBLICK Consulting Inc.) discusses how AI can be utilized in B2B marketing. He talks the benefits of using AI in marketing, what tools to use, what marketers should consider before investing in AI.
Mark Stouse (Chairman & CEO, Proof Analytics) on what he believes the greatest enemy of a CMO is. He also elaborates on why it’s important for marketers to understand how their organization generates revenue and how their efforts should impact sales.
Stacey Danheiser (Founder & CMO, SHAKE Marketing) on why many B2B companies are drowning in a “sea of sameness”, what mistakes to avoid, and the importance of conducting market research. Stacey also talks about the 5 competencies that every B2B marketer needs to stand out and how they can position themselves and their companies more strategically.
Darshan Mehta (Founder, iResearch.com) talks to us about the importance of getting to that “Aha!” moment, why having structured curiosity is paramount to success, what mistakes to avoid, what metrics to focus on, and some tips on how to generate better insights from market research.
Ethan Beute (Chief Evangelist, BombBomb) talks about what he calls “the case against digital pollution” and how B2B marketers and their companies can rise above the rest, generate attention, build trust and relationships, and grow revenue through a human-centered communication approach.
Casey Cheshire (Founder & CEO, Ringmaster Conversational Marketing) on why podcasting is an important part of the B2B marketing mix, what mistakes to avoid, and the importance of understanding who your ideal guest (and audience) are. He also elaborates on some key metrics to measure and what major challenges podcasting faces.
Sandra Long (LinkedIn Trainer & Speaker, Post Road Consulting) talks about what social selling is NOT, the importance of having the right strategy and content, and why B2B companies need to use thought leadership for strategic differentiation on LinkedIn.
Vladimir Blagojevic (Co-Founder, Fullfunnel.io) on the importance of conducting research, understanding your ICP, and what mistakes to avoid. He also provides tips on how to use demand gen and warm up accounts to generate better results.
James Scherer (VP of Growth, Codeless) on how to address the content performance challenge using the pillar and post approach. He also elaborates on what mistakes to avoid, the importance of strategy and research, and what metrics to pay attention
Matt Young (Chief Executive Officer, UserVoice) on where the great misalignment between product and marketing teams lies, what “bridge building” tactics they can implement for better collaboration, and what metrics they should be paying attention to.
Lina Lotta Landgraf (Digital Marketing Specialist, Dassault Systemes) on why people in B2B organizations need to develop their personal brands, some mistakes to avoid, and the benefits of creating good as well as relevant content on LinkedIn
Julius Solaris (VP of Marketing Strategy – Events, Hopin) talks about the major events industry trends and shifts, what mistakes to avoid, and how B2B brands should think about events as a channel to generate demand.
Mark Raffan (Founder/CEO at Content Callout and Negotiations Ninja) talks to us about why marketers face pushback, what mistakes to avoid, and how thought leadership content can directly influence revenue. He also elaborates on how to get buy-in from decision makers.
Michael Buzinski (President/CMO, Buzzworthy Integrated Marketing) breaks down the approach that he’s been successfully teaching B2B service companies to generate more qualified leads and revenue from their websites for years.
Dmitrii Kustov (Marketing Director, Founder at Regex SEO) talks about why paid advertising should be part of the marketing mix, how it works together with SEO, and what common mistakes to avoid.
Marketing technologist Yaagneshwaran Ganesh (Director of Marketing, Avoma) talks about what B2B marketers can do right now to improve their content marketing to generate more revenue.
AI expert Pankil Shah (CEO & Co-Founder, Outranking.io) about why using AI to create quality content at scale makes sense, why a “strategy first” approach is imperative, and AI trends that B2B marketers should be aware of.
Esteban Sanchez Botero (Senior Marketing Strategist, Centrico Digital) on the importance of developing a strategy for marketing automation, what mistakes to avoid, and some of his recommended tools.
Candyce Edelen (President/CEO, PropelGrowth) on why B2B marketers and salespeople should get comfortable using LinkedIn, what mistakes to avoid, and how they can develop better (not more) content that will resonate as well as generate the right responses from target audiences.
James Hipkin (CEO/Founder, Inn8ly; CEO/Managing Director, Red8Interactive) talks about the key components of a successful digital marketing strategy, what a good B2B website should include, and why it’s crucial to have an “outside in” approach.
Ryan Morgan (Digital Marketing Strategist, Swell Digital/Founder, the SEO Cohort) helps us to demystify SEO by elaborating on what to focus on, why it’s important to use a strategy first approach, and why knowledge of SEO makes you a better writer.
Liz Fendt (Global Chief Marketing Officer, TÜV SÜD) talks about why she believes diversity and innovation go hand in hand in B2B organizations, the barriers that need to be addressed, and why diversity of thinking is imperative to overall growth and team performance.
Walter Zepeda (Co-Founder, Scalefront) discusses the importance of creating high-value client relationships, the components of a successful CS approach, as well as trends that are shaping the future of CS.
Briannah Fisher (Marketing Director, Moola Inc.) on how she has addressed the challenges of having a remote team working almost entirely online. She also discusses the importance of having the right systems and processes in place, and why checking in with team members regularly is crucial.
Stefan Smulders (CEO & Founder, Expandi) on how he teaches people to use automation in a way that is personalized, builds authentic relationships, and enables B2B businesses to improve their professional outreach at scale.
