Ep. 92: How to Write B2B Content that Converts and Builds Relationships
Jun 22, 2022•46 min•Ep 92•Transcript available on Metacast Episode description
Kathryn Strachen (Founder, Copy House) on developing content that builds relationships and converts prospects. She talks about how B2B content has changed, why creating customer avatars and conducting research is important, what metrics to focus on, and why you need both quantity and quality to succeed.
