The 2025 Academy Awards weren’t just about golden statues—they were a golden opportunity to survive a PR crisis. From a rumored affair between two co-stars, resurfaced blackface performances to the growing debate over artificial intelligence in filmmaking, this year’s Oscars put the industry’s ethical dilemmas front and center. How did major nominees handle the heat? Taking a closer look at how these Hollywood players navigated public backlash and owned—or avoided—their past decisions. These mom...
Mar 05, 2025•24 min•Ep 302•Transcript available on Metacast This is the only thing you have to fear in a crisis. Listen as crisis and reputation strategist Molly McPherson explains what is at the heart of every crisis. Recorded late on a Friday— moments after her meeting with a client in crisis— Molly checked out the national news headlines looking for a Friday news dump. She wanted to find the common theme between what she heard on that client call and what that headline story revealed. She found it. Learn what the secret trigger of every client crisis....
Feb 26, 2025•17 min•Ep 301•Transcript available on Metacast The Invisible Machine Behind Celebrity Stories Overview In this episode, Molly explores how celebrity stories are crafted and shaped behind the scenes, examining the key players and mechanisms that drive celebrity narratives in media. Case Studies Discussed Meghan Markle's Brand Relaunch Taylor Swift/Blake Lively Situation Ryan Reynolds & Blake Lively Additional Resources Mentioned Vanity Fair article "American Hustle" (February 2025 edition) Previous episode (#299) on Taylor ...
Feb 19, 2025•38 min•Ep 300•Transcript available on Metacast In this episode of 'The PR Breakdown,' Molly delves into the intricate PR maneuvers and power plays behind the rift between Taylor Swift and Blake Lively. Taylor Swift reportedly feels used in the ongoing legal tussle between Blake Lively, Ryan Reynolds, and Justin Baldoni. The episode covers the strategic leak by Swift's team to distance her from the drama, involving lawsuits over defamation, sexual harassment, and privacy invasion. McPherson explains why timing and reputation ma...
Feb 12, 2025•23 min•Ep 299•Transcript available on Metacast Dissecting the public relations and power dynamics involving three high-profile men who were in the news recently: Donald Trump, Ryan Reynolds, and Jay-Z. Let's take an impartial but critical look at Trump's controversial handling of a tragic plane crash and his divisive politics, Ryan Reynolds' suspected staged paparazzi event amid legal drama with Blake Lively and Justin Baldoni, and Jay-Z's recent PR moves amidst serious legal troubles coinciding with Beyonce's Grammy...
Feb 05, 2025•37 min•Ep 298•Transcript available on Metacast In this explosive episode, we delve into a Hollywood controversy grabbing headlines after a simple voicemail reignited the full-blown power struggle between Justin Baldoni, Blake Lively, and Ryan Reynolds. Molly reveals how Reynolds' carefully crafted public image might be cracking under the pressure of mounting allegations and legal battles between his wife and Justin Baldoni. Listen to several key developments in this unfolding drama: Reynolds' strategic public appearances and speech...
Jan 29, 2025•44 min•Transcript available on Metacast In this episode of The PR Breakdown , diving into Donald Trump’s second inaugural address and breaking down the PR strategies, rhetorical moves, and media messages woven throughout. From the decision to move the ceremony indoors to Trump’s subdued, teleprompter-driven delivery, the address was a masterclass in image-conscious storytelling. He leaned heavily into his narrative as the avenging hero, divinely chosen to save America—rhetoric that fires up his base but leaves communicators with plent...
Jan 22, 2025•27 min•Transcript available on Metacast The episode examines the mismanagement of communication during the recent LA wildfires, focusing on Mayor Karen Bass's absence during the crisis and the subsequent erosion of public trust. Key lessons in crisis communication emphasize the need for transparency, empathy, and accountability from leaders facing critical situations. • Analysis of Mayor Bass's timeline during the wildfires • Discussion on the impact of her international travel • Examination of communication failures and tru...
Jan 15, 2025•22 min•Transcript available on Metacast Amid the glamorous yet ruthless world of Hollywood, Blake Lively and Justin Baldoni find themselves embroiled in a high-profile legal battle stemming from the adaptation of Colleen Hoover’s novel, “It Ends With Us.” The episode explores the tangled web of celebrity relations, PR strategies, and serious allegations of misconduct that threaten to overshadow their professional endeavors and alter the public's perception of both stars. • Overview of the legal feud between Blake Lively and Justi...
Jan 08, 2025•46 min•Transcript available on Metacast They’re back and ready to dissect the year’s biggest communications fiascos. I’m joined by Warren Weeks and John Perenack, my Candian colleagues in crisis behind the Reputation Town podcast, to break down 2024’s most cringe-worthy PR disasters. We’re talking about brand meltdowns, public figures who just couldn’t keep it together, and major corporations fumbling their way through social backlash. From outrageous missteps to the frantic damage control that followed, you’ll hear why these moments ...
Dec 18, 2024•1 hr 1 min•Transcript available on Metacast Is Jay-Z truly a victim? Or is this a masterful PR strategy? This episode analyzes Jay-Z’s bold statement denying recent allegations and the strategy behind his fiery words. Hear how Jay-Z frames the accusations as absurd and meritless while directly aiming at attorney Tony Buzbee in a battle of wits and egos. It also looks at Beyonce’s PR strategy and speculates on how the couple might handle high-profile events like the Grammys. The episode includes exclusive clips from Molly’s recent intervie...
Dec 11, 2024•23 min•Transcript available on Metacast When controversies swirl, smart PR can turn turbulence into triumph. In this episode, dive into how Universal Pictures and the Wicked team transformed five headline-grabbing challenges into opportunities to strengthen the film’s buzz and audience trust. Scandals, Salaries & Strategy: From love triangles to pay gap rumors, discover how they tackled the drama with finesse. Tweets, Trends & Two-Part Twists: See how a two-part release and resurfaced tweets were spun into narrative wins. Cris...
Dec 04, 2024•18 min•Ep 291•Transcript available on Metacast The Zach Bryan and Brianna "Chicken Fry" LaPaglia breakup has become a masterclass in contrasting PR strategies, pitting traditional celebrity discretion against modern social media transparency. As country music star Bryan maintains careful control through cryptic messages and measured statements, Barstool Sports personality LaPaglia takes the opposite approach, sharing raw, emotional details about their relationship and its end. Their public split crystallizes a pivotal moment in cel...
Nov 27, 2024•19 min•Ep 290•Transcript available on Metacast Molly breaks down the TikTok drama everyone is consumed with at the moment - two creators and their pajamas. Cecily and Samantha Bachman, whose launch of $98 holiday pajamas sparked intense public criticism and led to a problematic apology that only fueled further backlash. Joining Molly is renowned relationship expert Dr. Abby Medcalf, who illuminates the fascinating connection between entitled behavior and ineffective communication. Together, they explore why people—from social media influence...
Nov 20, 2024•24 min•Ep 290•Transcript available on Metacast Martha Stewart's Netflix documentary unpacks her biggest PR battles and delivers a masterclass in reputation repair. From that infamous CBS salad interview to the $45,000 ImClone stock trade that sent shockwaves through her empire, the documentary reveals the real story behind Martha's headlines. Learn how her lawyers' tight-lipped strategy backfired, why she stopped dating Anthony Hopkins, and how she's transformed her perfectionist reputation from a liability into an asset....
Nov 12, 2024•17 min•Transcript available on Metacast It's a special episode featuring Molly's conversation with Canadian PR experts Warren Weeks and John Perenack from the Reputation Town podcast. Just days before the 2024 presidential election, they break down the most talked-about PR moves and media strategies shaping this historic race. Episode Highlights Analysis of Trump's McDonald's publicity stunt in Pennsylvania The "garbage" rhetoric war between campaigns Jeff Bezos and the Washington Post's controversia...
Nov 05, 2024•51 min•Transcript available on Metacast Behind the Scenes with Dr. Abby: Celebrity Relationships, Loyalty, and Reputation in the Spotlight This week’s PR Breakdown Live episode on Patreon takes a deep dive into celebrity relationships, loyalty, and the challenges of managing public perception. With Dr. Abby Metcalf joining as a special guest, this lively discussion covers how fame and success impact high-profile relationships, what drives public reputation, and the complexities that unfold when loyalty and fame collide. Episode Highli...
Oct 30, 2024•14 min•Transcript available on Metacast This episode of The PR Breakdown explores whether individuals and organizations should always respond to reporters' inquiries. She presents a nuanced view of media engagement, highlighting key considerations before agreeing to an interview. The episode outlines three critical questions to guide this decision. The episode includes real-life anecdotes from Molly's work and stresses the importance of understanding the media landscape, preparing adequately, and sometimes choosing to declin...
Oct 23, 2024•21 min•Transcript available on Metacast In this episode of The PR Breakdown , we take a deep dive into the high-stakes PR strategy of a "100% Denial." This approach has long been used by celebrities, politicians, and public figures when facing serious accusations. But is it still a smart move in today’s social media-driven world? We explore multiple examples of how this strategy plays out and examine why some public figures—like Garth Brooks, Lizzo, Prince Andrew, and Lance Armstrong—chose the denial route. Is it a legal nec...
Oct 16, 2024•27 min•Transcript available on Metacast In this episode of The PR Breakdown , digging into the PR crisis surrounding country music legend Garth Brooks. Two days before sexual assault allegations against him surfaced, Brooks posted a seemingly wholesome photo with his wife, Trisha Yearwood. Coincidence? Maybe not. Exploring how the couple is strategically handling the allegations in public, breaking down their moves and drawing parallels to familiar PR playbook tactics used by other high-profile figures. With serious accusations brough...
Oct 09, 2024•17 min•Transcript available on Metacast September marks the beginning of scandal season, when politicians, celebrities, and the media heat up with controversy. In this episode, we break down the crisis communication tactics used by high-profile figures, focusing on New York City Mayor Eric Adams and his response to federal charges of bribery and fraud. We take a closer look at Adams’ video statement and compare it to strategies used by former President Bill Clinton during the Monica Lewinsky scandal and former New York Governor Andrew...
Oct 02, 2024•31 min•Transcript available on Metacast What happens when high-profile figures like RFK Jr., Sean Combs, and Muhammad Al-Fayed find themselves at the center of public scandals? This episode unpacks the unsettling truths behind RFK Jr.'s sexting affair with political reporter Olivia Nuzzi, exploring how his wife Cheryl Hines' glamorous appearance at Milan Fashion Week might be a strategic distraction. We delve into the ethical implications of such behavior and the vital role transparency and accountability play in maintaining...
Sep 25, 2024•27 min•Transcript available on Metacast In this episode of The PR Breakdown with Molly McPherson , Kate Middleton’s health update video is more than just an announcement. It’s a masterclass in PR, packed with hidden symbolism and subtle storytelling designed to reshape the public perception of the royal family. Uncover ten key meanings behind the visuals, from Kate in the driver’s seat to the color blue, and explore how Kate and William are distancing themselves from Harry and Meghan as they face ongoing branding challenges. Mentioned...
Sep 18, 2024•25 min•Transcript available on Metacast In this episode of The PR Breakdown , we'll delve into the fascinating world of celebrity PR and dissect one of the most strategic PR moves we've seen lately: the rumored breakup between Travis Kelce and Taylor Swift. However, as Molly suggests, things may not be as they seem. Key Points Covered: The Rumored Breakup: Before the Kansas City Chiefs season opener, rumors swirled about a leaked breakup contract between Travis Kelce and Taylor Swift. But Molly takes a closer look, questioni...
Sep 11, 2024•27 min•Transcript available on Metacast Courting Public Favor: Jessica Biel & Justin Timberlake Summary: In this episode of The PR Breakdown , analyzing the recent PR moves surrounding Jessica Biel and Justin Timberlake. Following Timberlake’s arrest for a DWI in June 2024, Biel made a rare public appearance with their son at the US Open. Was this just a family outing, or a carefully timed PR strategy to shift the public’s focus from Timberlake’s legal issues? Looking into the key moments of their public image management, examinin...
Sep 04, 2024•27 min•Transcript available on Metacast ‘Who’s holding those strings’: Molly McPherson goes viral on TikTok for decoding celebrity PR strategy. - Boston Globe, Dec. 25, 2023 Seeing my name next to the words 'viral' and 'TikTok' is nothing short of terrifying. In this final episode, the tables are turned when I sit down for an interview with the Boston Globe's Dana Gerber for a feature story highlighting my work as a creator on TikTok. Judging by the comments that appeared alongside the story, I was a hit! Good...
Feb 07, 2024•53 min•Transcript available on Metacast Journalist and host of the Infamous podcastt, Vanessa Grigoriadis joins Molly as they dive deep into the life, career, and public image of global pop star, Taylor Swift. Vanessa profiled Taylor Swift for Rolling Stone in 2009 right after the release of her second album, “Fearless.” Since then she has been following Taylor from country pop-start to a dominated figure in our culture. In this episode of the "Allegedly" series, Vanessa and Molly discuss Taylor’s PR from her early days of r...
Jan 24, 2024•40 min•Transcript available on Metacast This is the inaugural episode of the Indestructible PR podcast series called, Allegedly . In this series, I take a critical look at the PR moves, media narratives, and survival tactics that celebrities use to circumvent a PR nightmare. On my very first episode of the Allegedly series, we are talking all about Ben Affleck and Jennifer Lopez. From red-carpet appearances to playing the supporting role in each new venture, we break down the calculated decisions that the couple is making behind the s...
Jan 17, 2024•48 min•Transcript available on Metacast An episode about the profession of public relations for the practitioners who make it one of the most exciting fields to work in. In this episode, a discussion about the future of the public relations industry with Michelle Egan, APR, Fellow PRSA, and Immediate Past Chair of PRSA. Boasting over three decades of communication experience, Michelle brings a substantial depth of understanding to the evolving PR landscape. Our conversation covers the significant changes currently shaping the industry...
Jan 09, 2024•43 min•Transcript available on Metacast First episode for 2024! Hey there, PR pros and dedicated listeners! You won't want to miss this special episode where I dive deep into the year that left jaws on the floor with never-ending celebrity drama and crisis. Let's hit the rewind button and explore the twists and turns of 2023's scandalous celeb behavior that kept publicists on their toes and the rest of us following along closely. Here are your top five most popular episodes of the year. (Thank you, listeners!) Top Five ...
Jan 02, 2024•30 min•Transcript available on Metacast 
