Episode description

When controversies swirl, smart PR can turn turbulence into triumph. In this episode, dive into how Universal Pictures and the Wicked team transformed five headline-grabbing challenges into opportunities to strengthen the film’s buzz and audience trust.

Scandals, Salaries & Strategy: From love triangles to pay gap rumors, discover how they tackled the drama with finesse.
Tweets, Trends & Two-Part Twists: See how a two-part release and resurfaced tweets were spun into narrative wins.
Crisis Lessons Worth Singing About: Uncover key strategies to engage stakeholders and turn outrage into standing ovations.

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