Episode description

In this episode of The PR Breakdown with Molly McPherson, Kate Middleton’s health update video is more than just an announcement. It’s a masterclass in PR, packed with hidden symbolism and subtle storytelling designed to reshape the public perception of the royal family.

Uncover ten key meanings behind the visuals, from Kate in the driver’s seat to the color blue, and explore how Kate and William are distancing themselves from Harry and Meghan as they face ongoing branding challenges.

Mentioned in this episode:

• A Message from Catherine, The Princess of Wales | September 2024 (YouTube.com)
• Inside The Kate Middleton Crisis And The Silence At Kensington Palace (March 15, 2024, Molly McPherson, Forbes.com)
• Princess Kate Video Was A New Move In The Royal PR Game: Did It Work? (March 21, 2024, Molly McPherson, Forbes.com)
• Identifying the red flags usually spotted in a PR crisis. A royal case study. (tiktok.com/mollybmcpherson)
• A look at kill notices after it was reported that several major news agencies recalled a photo of Catherine, Princess of Wales, and her kids distributed by Kensington Palace for UK Mother's Day. (tiktok.com/mollybmcpherson)
• Princess Kate shared her cancer diagnosis and treatment in a moving video. It was a powerful lesson in courage and transparency about how to balance privacy with the public's need for privacy. Communication in tough times: what worked and what we learned. (tiktok.com/mollybmcpherson)

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