What are LinkedIn Company Pages and should you use them? LinkedIn Company Pages are a way for organisations to showcase their business, connect employees, promote products and services and share news and updates about the organisation/company. There are 30 million businesses on LinkedIn. LinkedIn Company Pages were launched in 2018. If you are a business – solo or global, you should have a Company Page on LinkedIn. Let’s find out why. Work with me If you are enjoying the podcast, please share wi...
Nov 11, 2020•26 min•Transcript available on Metacast Today's solo episode is all about how to use LinkedIn Stories to engage and interact with your network on LinkedIn. Have you noticed something new under your LinkedIn profile yet? LinkedIn has just introduced Stories. And if you're wondering how you can use this new feature to support your business, this episode is for you. This week on the podcast, I share everything you need to know about LinkedIn Stories. As you may know, Stories have been a feature on other social media platforms for a while...
Nov 04, 2020•26 min•Transcript available on Metacast This week on the podcast, I share a LinkedIn coaching session with Ontario-based physiotherapist Micaela Zettel. You will learn… What to consider when optimising your LinkedIn headline, profile, and Featured Section. Why you should create and share more thought leadership content on LinkedIn in the form of posts, videos, presentations, and articles to establish yourself as an expert in your industry or niche. Why it's important to actively reach out to decision-makers in your industry who might ...
Oct 28, 2020•51 min•Transcript available on Metacast Have you ever accepted someone's connection on LinkedIn and received a 'cold' sales message straight away? Or maybe you've sent messages yourself that have fallen on deaf ears? Then tune into this interview to learn what to do (and not to do) when selling on LinkedIn. This week on the podcast, I interview Lynn Whitbeck, sales trainer, speaker, and author of the book "Practical Wisdoms @ Work", a must-read for every woman who wants career success. Building on her 30-year experience in sales and e...
Oct 21, 2020•36 min•Transcript available on Metacast Why is thought leadership important? Clients and customers want to work with companies they ‘know, like, and trust’, and this trust can be built by demonstrating your knowledge and expertise. Decision-makers within companies - big or small - spend time reading and watching content online. Well-crafted content that delivers a concise message has the potential to influence how people view your brand and, crucially, their buying behaviour. 49% of decision-makers say that thought leadership can be e...
Oct 14, 2020•16 min•Transcript available on Metacast LinkedIn have released a few new features! Including the new look and feel (pretty modern - I like it) as well as some great new features for Messaging. Adding in integrations with Zoom and Microsoft Teams so we can use video chat, managing your existing conversations and a new way to report spam or harrassment. For my clients who want to use LinkedIn and don't want to spend weeks learning how to, check out the LinkedIn VIP Intensive sessions here - LinkedIn VIP Sessions If you enjoy this episod...
Oct 07, 2020•20 min•Transcript available on Metacast Would you like to start using LinkedIn to grow your network of prospective customers or clients? Have you thought about using LinkedIn to make more sales in your business? If you'd like to start posting content on LinkedIn but aren't sure what to share, then tune into this episode! This week on the podcast, I talk about the four key components of the LinkedIn Framework that I teach all my clients. Whether you're a corporate company looking for a group training session or someone who's interested...
Sep 30, 2020•32 min•Transcript available on Metacast Have you come across the term 'influencer marketing' and wondered what it's all about? As a business owner, are you looking for ways to reach out to a bigger audience? Or would you like to increase your influence on social media? Then don't miss this episode! This week on the podcast, I interview Neal Schaffer. Neal is a digital marketing author, speaker, and consultant who helps businesses with the digital transformation of sales and marketing through consulting and training. Neal helps enterpr...
Sep 23, 2020•34 min•Transcript available on Metacast Do you work for a big company? Are you worried about your employer thinking you're looking for another job if you suddenly start posting on your LinkedIn profile? How can you use the platform in a way that helps you progress in your career? This week on the podcast, I interview Anita Belitz. Anita uses her extensive experience and NLP training to coach and mentor women to move ahead in their careers. In this interview, Anita and I address the common concern employees have around posting on Linke...
Sep 16, 2020•42 min•Transcript available on Metacast If you're running a business, you've probably heard that you need to niche down. But why should you? And how can you do it in a way that works for you and your business? This week on the podcast, I interview Amy Caiger, who helps business owners to get clear on their niche. Drawing on her extensive marketing background, Amy helps her clients to stand out by getting clarity on what they do and attract more of the right customers, which Amy calls 'A list clients'. So if you feel you're currently b...
Sep 09, 2020•35 min•Transcript available on Metacast Have you come across the term SEO (Search Engine Optimisation) but aren't sure how it applies to your business? Would you like your website to be displayed in Google search results for your location or your industry? Then tune into this episode! This week on the podcast, I interview Ben Roberts, who helps businesses with their SEO using the power of Owned and Earned Marketing. Ben is also an author and a speaker and through his company, BMR Marketing, he helps SMEs grow their web presence, their...
Sep 02, 2020•29 min•Transcript available on Metacast I use a framework to help my clients use LinkedIn - this includes four pieces: Your LinkedIn Profile Your LInkedIn Network Your LinkedIn Content Your LinkedIn messaging strategy These are all necessary parts of your strategy and all depend on each other. To have a chat with me about how this works, go to Work with me and book your discovery call!
Aug 26, 2020•13 min•Transcript available on Metacast Why use LinkedIn Polls? This is one of my new favourite features on LinkedIn! Polls are part of your 'create a post' options They help you engage with other members Ask for opinions Find out what your audience REALLY wants to know about Helps with identifying your content topics Some Poll Basics: Only the person who is running the poll can see how each person has voted Your network can see the volume of votes for each option, but not who has voted for which option Page Admins can vote on behalf ...
Aug 14, 2020•15 min•Transcript available on Metacast Have you ever thought about being a guest on someone’s podcast? Would you like to increase your visibility by sharing your expertise on someone’s show but aren’t sure about the best way to reach out to a podcast host? Then tune into this episode! This week on the podcast, I interview Julie Fry, who is the founder of Your Expert Guest, a podcast guest strategy and booking agency, where she helps experts share their message on podcasts to reach larger audiences and grow their business. Passionate ...
Aug 05, 2020•44 min•Transcript available on Metacast Do you struggle to create a marketing plan for your business? Would you like to share content but have no idea where to start? Then tune into this episode to find out how your brand story can help. This week on the podcast, I interview Lucy Eckley, founder of Build your Brand Story. After a career working in financial services and specialising in Internal Communications, Lucy now helps independent consultant to build a unique brand story, so they can stand out in their industry, get hired by the...
Jul 22, 2020•45 min•Transcript available on Metacast How to tell your business story in the media with Amanda Berlin Do you struggle to explain what you do? Do you feel you’re not working with the right types of clients and would like to find more effective ways to be visible and reach out to your ideal customers? Then tune into this episode! This week on the podcast, I interview Amanda Berlin, who is a visibility and business consultant for entrepreneurs. Amanda works with clients on holistic visibility to help them grow their business and impact...
Jul 15, 2020•46 min•Transcript available on Metacast Do you create marketing content for your business? Do you spend hours and hours of your week working on it? Perhaps you work with a number of skilled freelancers and wish you could hand over your content creation to one company for them to take care of the rest? This week on the podcast, I interview repurposing expert, speaker and author Amy Woods. Amy is the owner of Content 10x, a creative agency that specialises in content repurposing. Amy and her team work with business owners who embrace co...
Jul 08, 2020•29 min•Transcript available on Metacast What is LinkedIn live? Does everyone have it? And what’s the difference between LinkedIn live and LinkedIn video? This week on the podcast, I talk about the importance of creating video content on LinkedIn. This can be done through LinkedIn live – LinkedIn’s live streaming service – or through LinkedIn videos that you can pre-record, edit, and upload onto the platform or record directly on your smartphone using the LinkedIn app. LinkedIn live is an application-only service that not all users cur...
Jul 01, 2020•22 min•Transcript available on Metacast Do you think your business is too niche for LinkedIn? Do you hold off using the platform because you don’t think it will work for the type of business you run? Time to think again! This week on the podcast, I interview US-based Culinary Brand and Anniversary photographer Amanda Richardson. Amanda helps culinary professionals (and personal private chefs in particular) who want to strategically grow their brand through the art of photography. Amanda’s story is fascinating – with a background as a ...
Jun 24, 2020•23 min•Transcript available on Metacast Do you feel brave enough to show your personality on social media? Are you absolutely clear on what you stand for and what sets you apart from the competition? And do you use storytelling as a tool to build trust in your marketing? This week on the podcast, I interview chartered marketer Nicole Osborne. Nicole is a social media trainer, a personal branding coach, a marketing consultant and a speaker, and she works with ambitious founders, entrepreneurs, and business owners to help them grow thei...
Jun 17, 2020•29 min•Transcript available on Metacast How to connect with your ideal audience on LinkedIn, with Amy Grubbs Who are you connected with on LinkedIn? Is your network made of people who you feel you can build relationships with and who understand you and your business? Are you specific enough about who you connect and work with? This week on the podcast, I interview Ottawa-based Amy Grubb. Amy is a commercial lawyer who primarily helps other lawyers build the boutique practice of their dreams through coaching, consulting, masterminding,...
Jun 10, 2020•33 min•Transcript available on Metacast On this week’s podcast, I interview Amanda Webb of Spider Working. We discuss the ‘Content gremlin’ – the little gremlin that sits on your shoulder and tells you to start creating content and sharing it all over the internet. Amanda works with people who’ve got all those bits and pieces up and running, and I help them put that together into like a sales driven strategy. They know that everything that they’re doing online is driving towards that end goal. It can be hard to do when you’re in it yo...
Jun 03, 2020•38 min•Transcript available on Metacast This week on the podcast I get to interview a good friend, Reena Philpot, who 'does' sales in exactly the way I like. Reena works with lots of entrepreneurs, business owners to help them and improve their sales or build their sales teams by working on their strategy. Reena talks about how she sees sales as a way of finding out about companies and businesses. Curiousity helps. We talk about how Reena used her experience from her photocopy business she runs with her husband Earl to help solo entre...
May 27, 2020•41 min•Transcript available on Metacast How to connect with people on linkedIn What are the do’s and don’t s on connecting with people on LinkedIn? Should you accept all connection requests? How do you decide whether or not to accept someone’s connection request? I share my thoughts plus those of my network. To work with Louise visit www.louisebrogan.com/workwithme...
May 20, 2020•16 min•Transcript available on Metacast LinkedIn is releasing a lot of new features at the moment. The latest have been Featured section in your personal profile and the Events section. Featured Section - this sits under your About Summary and can be used to link to your website, events, articles, blog posts and even your latest YouTube video. Events - you can add in-person or virtual events. I wrote about this recently for Social Media Examiner - https://www.socialmediaexaminer.com/how-to-use-linkedin-events-to-promote-online-or-in-p...
Apr 30, 2020•12 min•Transcript available on Metacast 5 ways to communicate with your audience: 1. Show up for them! 2. Try something new - if you want to learn about starting a podcast , check out the Raise Your Visibility online summit here https://socialbee.teachable.com/p/social-bee-online-summitpass 3. Share on your social media 4. Try going live online 5. Keep sending your newsletter to your email list
Apr 22, 2020•17 min•Transcript available on Metacast Your Social Selling Index – what is this, and how is it measured? Your Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. It is updated daily. The SSI is a measurement taken by LinkedIn. You can access it at www.linkedin.com/sales/ssi and log in to your own account. The SSI is a number marked out of 100 and is broken down into four sections. Establishing your personal bra...
Apr 15, 2020•14 min•Transcript available on Metacast Rebecca Oggenfuss teaches entrepreneurs, small business owners, and public figures how to build, manage, and protect their brands. This week on the podcast, we discuss how important it is to look after your brand, how to behave on social media during normal times, as well as during our current crisis. Rebecca invested in a LinkedIn Profile Writing service with me back in October/November and now uses LinkedIn to connect with her audience and clients. You can find more about Rebecca and her book ...
Mar 25, 2020•29 min•Transcript available on Metacast www.louisebrogan.com
Mar 19, 2020•14 min•Transcript available on Metacast Do you have a LinkedIn profile that is looking a bit sad? When was the last time you posted an update on LinkedIn? Have you EVER posted an update? Don't worry - if you can't answer the above with a positive response, you are not alone. I run a lot of in-person training events in N.Ireland which gives me great opportunities to talk to people about why they aren't using LinkedIn, or why they haven't really got into LinkedIn yet. And there's lots of different reasons why which I cover in this episo...
Mar 13, 2020•25 min•Transcript available on Metacast 
