Author, lecturer, and computer scientist with an MBA, Clarke Ching has been powered by Goldratt’s Theory of Constraints for 25 years, and using it to speed up Agile since 2003. Whereas others go deep into the details, acquiring more and more knowledge, Clarke went deep into ToC and Agile, and then decided to go wide - cherry-picking both bodies of knowledge, simplifying them, then sharing the most useful bits far and wide. Clarke's BoS USA talk “Rock paper scissors” looks at the everyday stories...
Jul 07, 2020•47 min•Ep 25•Transcript available on Metacast It's not easy finding the right candidate for a role in your team, and it's even harder to make them feel integrated into the company that they want to stay long term. In this BoSTalk, Elpie Bannister (former former Director of Talent at Simprints) and Alex Yang (VP Engineering at Simprints) look at how to manage a new recruit from the moment their application lands in your inbox through to them stepping out the door at the end of a trial day. Using exact measures to carefully track applicants, ...
Jun 30, 2020•53 min•Transcript available on Metacast Organisations that seek to thrive in the digital age must examine their core management practices. So much of our management practice was created in the industrial age and not all of it remains useful in the face of software. Managers and leaders inside and outside of the software world need a new set of principles for the next century of work. Recorded live at Business of Software Conference USA in Boston, MA in 2017 For more great talks, visit businessofsoftware.org/videos...
Jun 23, 2020•57 min•Transcript available on Metacast Geoffrey Moore is an author, speaker, and adviser who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk. In this BoS Talk from the Business of Software conference USA 2009, Moore looks at the challenges faced by start-up companies transitioning from early to mainstream customer bases. Recorded live in San Francisc...
Jun 16, 2020•58 min•Ep 22•Transcript available on Metacast Alison Coward is founder of consulting and facilitation agency Bracket, helping teams in the creative and technology sector to collaborate better and improve their performance. It’s not just enough to hire talented people and hope for the best. Innovation and complex problem-solving requires teamwork, so we need to pay attention to how people work together. Building great products means creating the best environment for teams to thrive. In this talk, Alison will share her insights on effective c...
Jun 09, 2020•57 min•Ep 21•Transcript available on Metacast The year is 1999 and Google launch their defining OKRs video. Twenty years later Whitney O'Banner takes to the BoS stage to ask why these goals have never been redefined for the ever changing world we now live in. Hear how Whitney (the Engineering Manager at Medium) delves into which aspects of Google’s video should be embraced, which should be updated in line with the times, and which should've been left in the ’90s. This talk was recorded live at Business of software Conference USA 2019 ...
Jun 01, 2020•35 min•Transcript available on Metacast Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe – our gut or the data? This talk from Jared Spool will teach you: What easily-collected analytics, like bounce rate, actually tell us about our users’ experiences Why techniques like a money-left-on-the-table analysis can show us how metrics impact design Why asking, ”Would you recommend this?”, is a bad way to measure brand engagem...
May 26, 2020•1 hr 3 min•Transcript available on Metacast Carl Ryden has been a regular attendee at Business of Software Conferences for a long time. His company PrecisionLender has seen incredible growth leading to acquisition in 2019 and providing a huge amount of value in the banking sector. In this talk, Carl talks about how PrecisionLender use AI to offer a valuable service to their customers, and what he sees as the future of AI. Recorded live at Business of Software Conference Europe in Cambridge, UK in 2018 For more great BoS talks g...
May 19, 2020•1 hr 7 min•Ep 18•Transcript available on Metacast Building a company takes an extraordinary amount of effort, no matter your role, and both life and competitors don't hold punches for anyone. CEO and Founder of ProfitWell, Patrick Campbell knows this first hand. Using his experience bootstrapping ProfitWell to $10M and beyond (while simultaneously undergoing some pretty big personal roadblocks), he talks us through essential frameworks to help you handle problems in the proper context, while also teaching some operational takeaways to keep you ...
May 12, 2020•1 hr 1 min•Ep 17•Transcript available on Metacast Teresa Torres is a Product coach at ProductTalk.org advocating strong critical thinking practices to ensure there is a strong connection between what teams are learning in their research with the product decisions that they are making. If you are like most leaders, you got to where you are because you are good at making decisions. You can quickly go from strategy to execution and you know exactly what should be done next. But if we make all the output decisions (e.g. what to build, what pr...
May 05, 2020•1 hr 1 min•Transcript available on Metacast Rahul Vohra – CEO and Founder of Superhuman – presents his BoS 2018 talk Product-Market Fit Engine, a five step plan to revolutionise the way you think about product market fit, metrics, and understanding the needs of the people that really matter. Rahul was previously the CEO & Co-Founder of Rapportive, a gmail plug-in that displays your contacts’ social media information inside your email application. After selling Rapportive to LinkedIn, Rahul worked with several startups in both investme...
Apr 28, 2020•58 min•Transcript available on Metacast So you want to start a business? No problem. You want to bootstrap it yourself? Okay. You want to position yourself directly against huge competitors and play them at their own game? You've got guts! Laura Roeder launched MeetEdgar - a social media scheduling tool - in 2014 and was up against giants like Hootsuite (who have raised over $300m in funding). So how can a small bootstrapped company compete? Laura spoke at BoS Europe 2018 with her Four P Points for success. Recorded live at Bus...
Apr 21, 2020•47 min•Ep 14•Transcript available on Metacast Marty Cagan has worked with some of the biggest tech product companies in the world. He was involved in the early stages of Netscape and eBay, and has since formed SVPG, who work with tech product teams to help them make the most of their products. With SVPG, Marty has worked with teams at Google, Apple, Netflix, Airbnb, Disney, and Amazon – to name just a few. In this talk, Marty hammers home the point that customers are not the source of innovation – it must come from inside your company....
Apr 14, 2020•54 min•Ep 13•Transcript available on Metacast We’ve all seen movies about artificial intelligence getting smarter than us and overthrowing our stronghold to make us obsolete, but how close are we to total subordination, and is the fear of losing jobs to robots as real as we are led to believe? In this informative and witty talk by Rick Nucci – CEO and co-founder of Guru (a company based on empowering others to do their jobs) – we see that there are many factors to take into consideration before we start throwing in the towel on humanity&nbs...
Apr 07, 2020•1 hr 1 min•Ep 12•Transcript available on Metacast Gail Goodman (CEO of Constant Contact) describes Constant Contact's roadblocks that many face, and gives her actionable advice for overcoming it. (Listen in particular for the advice to do a roadshow to local Chamber of Commerce events, get an educational-event-qua-micro-salespitch down, and then scale that out by hiring people to replicate the process over other territories.) In addition to the tactical advice Gail delivers an inspiring story that even mega-successes like Constant Contact...
Mar 31, 2020•51 min•Ep 11•Transcript available on Metacast Greg Baugues is the Manager of the Developer Community at Twilio. In this talk, Greg shares an honest and brave story of his own struggles with mental health, and offers advice to employers to help them support their team members fighting similar battles. Recorded at Business of Software USA 2018. To listen to more BoSTalks from all conferences go to businessofsoftware.org/videos
Mar 24, 2020•21 min•Transcript available on Metacast Amir Salihefendic is the founder and CEO of Doist, a fully remote company. In this talk, Amir shares ten lessons from his entrepreneurial journey, including why he thinks hiring remotely is a superpower. There's a lengthy Q&A after the talk with some great practical advice on running remote teams and company retreats. If you're interested in remote working, check out our episode from a couple of weeks ago with Wade Foster, Founder/CEO of Zapier, on running a remote company. Recorded at Busin...
Mar 17, 2020•53 min•Transcript available on Metacast Tom Adeyoola’s self-confessed list of ‘fails’ at previous jobs is… significant. Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart. However his latest venture, Metail, is going from strength to strength. In this talk, Tom outlines some of the key things he learned during his ‘fails’ that helped propel Metail to the level of success they’re currently experiencing and allowed him to later ...
Mar 10, 2020•59 min•Transcript available on Metacast ***Don't forget : Business of Software Europe is on 23-24 March 2020 in Cambridge UK. Get your tickets at businessofsoftware.eu*** Dame Stephanie is 50 years ahead of her time. While remote work is becoming more popular now, Dame Stephanie’s company was remote only from the outset. Forget Slack, this was a time when there was still a decade before email was invented and almost 30 years before Tim Berners Lee invented the World Wide Web. In this interview, Mark and Dame Stephanie will discu...
Mar 03, 2020•41 min•Transcript available on Metacast This week on the BoS Podcast we have Claire Lew - professor of entrepreneurship at Northwestern University and CEO of Know Your Team (a software tool that helps managers become better leaders) - talking about how no one sets out to be a bad boss, but it’s easy to become one. After years of research from 15,000+ people and 25 countries, Claire, shares the biggest, most counter-intuitive mistakes that leaders unintentionally make – and what to do about them. Recorded at Business of Software ...
Feb 25, 2020•56 min•Ep 6•Transcript available on Metacast Business of Software Conference Europe 2020: 23-24 March, Cambridge UK. For more info, go to https://businessofsoftware.eu This week’s talk is by Wade Foster – CEO and co-founder of Zapier, a fully remote company. Wade talks about how he builds operating cadence at a fully remote company, covering hiring, employee onboarding, how they run meetings, and how they work to continuously improve the company culture. The talk is followed by a mammoth Q&A – make sure you stick around for that. Recor...
Feb 18, 2020•1 hr 1 min•Transcript available on Metacast Software pricing is notoriously difficult and it doesn't matter how much you spend – the customer only cares about it's value to them. You can’t sell your product until it’s built and the developers need paid to create the product; so how do software businesses make money if they are out of pocket before they even start? In this talk Rich gives you the key points to remember throughout your journey from startup to success. Recorded at Business of Software Conference Europe 2019 in Cambridge, UK....
Feb 11, 2020•34 min•Transcript available on Metacast This week, Bruce McCarthy shares his vision of what he calls 'Product Culture'. Bruce outlines the 4 key aspects of a product culture. 1 - Lead with a vision of Human Awesomeness. 2 - Build small diverse teams. 3 - Trust people to manage their work. 4 - Learn and improve continuously. Recorded at Business of Software Conference Europe 2018 in London. To listen to more BoS Talks, go to https://businessofsoftware.org/videos....
Feb 04, 2020•1 hr 3 min•Ep 3•Transcript available on Metacast This week we have Natalie Nagele - CEO and Co-Founder of Wildbit. Natalie is striving to prove that you can grow your business whilst ensuring developers aren't spending time in the weeds of process, infrastructure, and communication. Their products and customers allow them to do the best work of their lives - design, code, and ship brilliant software, Recorded at Business of Software Conference USA 2017 in Boston, MA. To listen to more BoS Talks, go to https://businessofsoftware.org/videos ....
Jan 28, 2020•58 min•Transcript available on Metacast The Business of Software Podcast is back! In this BoS Talk April Dunford shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. Recorded at Business of Software Conference USA 2019 in Boston, MA. To listen to more BoS Talks, go ...
Jan 21, 2020•54 min•Ep 1•Transcript available on Metacast In this episode, Mark interviews Joanna Wiebe, founder of Copy Hackers, about writing copy for SaaS. Joanna gave a brilliant talk at Business of Software Conference USA 2017 about using old-school copy tactics in your SaaS copy, and here they pick up on some of the themes of the talk and answer some questions from the BoS Community. Watch Joanna's talk from BoS USA 2017 and other BoS Videos at https://businessofsoftware.org/videos
Nov 23, 2018•53 min•Transcript available on Metacast This week, we sit down of Steli Efti of close.io to talk about selling software. You can find Steli's talks from BoS Conferences here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
May 31, 2018•58 min•Transcript available on Metacast If copy is your online salesperson, you can't afford to ignore it. In this talk from Business of Software USA 2014, Joanna Wiebe instructs us on how to write 'Non-Sucky' Copy.
Apr 13, 2018•54 min•Transcript available on Metacast This week, we sit down with Bridget Harris (CEO, YouCanBook.Me) and Peldi Guilizzoni (CEO, Balsamiq) to talk about remote working. Both are experienced practitioners of running a remote company, and here they employ their experience to answer some tough questions. How do you do remote working well? What are some of the pitfalls to avoid? How do you build company culture when you work on the other side of the world?
Apr 05, 2018•1 hr 6 min•Transcript available on Metacast Jason Cohen gives a sermon from the book of Hacker News at Business of Software Conference USA 2017.
Mar 22, 2018•1 hr 3 min•Transcript available on Metacast 
