Episode description
The Business of Software Podcast is back!
In this BoS Talk April Dunford shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly.
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love.
Recorded at Business of Software Conference USA 2019 in Boston, MA.
To listen to more BoS Talks, go to https://businessofsoftware.org/videos.