In this engaging episode, we explore the transformative potential of artificial intelligence in the world of marketing. With John Munsell , a leading expert in implementing AI-first strategies, we dive deep into the essentials of integrating AI into business practices. • Importance of adopting an AI-first mindset • Strategies for implementing AI across different departments • Understanding the gap between perceived and actual AI adoption • Key roles in AI governance and operations • Elevating pr...
Mar 10, 2025•1 hr 3 min•Ep 636•Transcript available on Metacast Courageous conversations and addressing blind spots are key for leaders to overcome challenges and unlock potential. In this episode, Adrian Koehler highlights authentic communication, emotional intelligence, and marketing strategies. • The power of courageous conversations • Overcoming leadership blind spots • How the "law of deservingness" affects self-sabotage • Genuine connection in coaching • Standing out in digital marketing • Aligning authenticity with audience engagement • Coac...
Mar 02, 2025•44 min•Ep 635•Transcript available on Metacast Building a personal brand in today’s digital landscape hinges on authenticity and trust. The episode discusses the importance of combining personal interactions with strategic marketing efforts, addressing the role of AI in copywriting, and emphasizing the critical need for effective email strategies and sales funnels. • Personal branding as a unique identifier in a crowded market • Trust as a cornerstone of effective marketing • Balancing automation with genuine human connection • The necessity...
Feb 24, 2025•47 min•Ep 634•Transcript available on Metacast This episode dives into the evolving world of internet marketing, emphasizing the critical role of podcasts and authentic storytelling in achieving success. Shaahin Cheyene shares invaluable insights on leveraging social proof, integrating various content strategies, and embracing trial and error in the fast-paced digital landscape. • Discussion on the limitations of SEO in modern marketing • Importance of creating evergreen content through podcasts • Leveraging social proof to build trust with ...
Feb 17, 2025•30 min•Ep 633•Transcript available on Metacast Unlock the secrets of email marketing success with Jason Wright from Internationally Inspirely. Our episode dives into the vital role of email marketing in today's digital landscape, showing how it remains an essential tool for building connections and converting leads. We discuss misconceptions about email's effectiveness, strategies for authentic communication, the importance of deliverability, and tips for choosing the right marketing partners. • Debunking the myth that email market...
Feb 12, 2025•38 min•Ep 632•Transcript available on Metacast Unlock business growth with insights from Jeff Holman, a business-focused attorney specializing in innovation and entrepreneurship. Explore the unique challenges startups face and how fractional legal teams can be a game-changer. Jeff shares strategies for managing intellectual property, tackling legal concerns, and combating unfair competition like negative SEO to protect your brand. Gain a competitive edge by layering IP protections, balancing disclosure and secrecy, and leveraging fractional ...
Feb 02, 2025•51 min•Ep 631•Transcript available on Metacast The episode covers the evolution of internet marketing trends as we enter 2025, highlighting the integration of AI, and the significance of social media, community engagement, and privacy in advertising. Listeners are encouraged to adapt their strategies to stay competitive and leverage emerging opportunities. • Impact of AI on search and marketing strategies • Importance of social media platforms for branding • Role of storytelling in building customer loyalty • Community building through inter...
Jan 17, 2025•18 min•Ep 630•Transcript available on Metacast Jonathan Baker from Punctuation joins me, Matt Bertram, to explore strategies for maximizing business value through strategic M&A and succession planning. Learn how to enhance profitability, strengthen market positioning, and reduce founder dependency to make your business more attractive for sale. For marketing service firms, we emphasize the benefits of niche specialization and standing out in competitive markets. Selling a business is complex, involving political dynamics and nuanced rela...
Jan 05, 2025•44 min•Ep 631•Transcript available on Metacast Unlock the secrets to dominating digital marketing with me, Matt Bertram! As we close the year, I’m sharing insights on the 7-11-4 rule to help you build an omnipresent digital presence. Celebrate with us as our podcast ranks in Buzzsprout’s top 10%, thanks to loyal listeners like Chris G-F. We’re evolving with plans to expand on platforms like YouTube and launching MatthewBertram.com alongside new coaching and mastermind programs. These initiatives offer networking, peer support, and problem-so...
Dec 29, 2024•11 min•Ep 629•Transcript available on Metacast Unlock the secrets of multi-channel marketing with RJ Schultz from Blip Billboards. Learn how to engage audiences across platforms and build trust using Google's 7-11-4 rule: seven hours of interaction, 11 touchpoints, and four platforms. Discover the power of long-form content like podcasts to foster relationships and brand loyalty. RJ shares insights on blending digital and traditional strategies, showcasing full-funnel marketing's psychological and strategic advantages. Explore case...
Dec 22, 2024•36 min•Ep 628•Transcript available on Metacast AI is transforming influencer marketing and content creation, with platforms like Corbett Drummey’s LTX Studio leading the way. Generative AI surpasses traditional stock content, offering unique images and videos while addressing challenges like copyright and job displacement. Embracing tools like ChatGPT is essential for navigating the evolving marketing landscape, as AI enables brands to enhance safety protocols, vet creators, and elevate their strategies. User-friendly tools empower non-techn...
Dec 15, 2024•44 min•Ep 627•Transcript available on Metacast Ever wondered how to speak "Google's love language"? In our latest episode, Shaunda Necole , creator of VegasRightNow.com, shares her journey from crafting passion-driven websites to mastering SEO. Learn how she transformed niche interests, from Las Vegas attractions to Southern soul food, into digital marketing success. Shaunda reveals SEO as an ongoing dialogue with Google, helping your content reach the right audience. From the evolution of email automation to modern SEO tools,...
Dec 08, 2024•44 min•Ep 626•Transcript available on Metacast Unlock the secrets of trust and communication in the digital age with PR expert Justin Goldstein. Learn how cohesive brand messaging across channels breaks silos to enhance recruitment, public policy support, and sales. Justin emphasizes trust's critical role in marketing, advocating for clear communication and early collaboration between departments to create seamless PR and marketing strategies. Discover how media relations align with business goals. Justin addresses challenges like incon...
Dec 01, 2024•37 min•Ep 625•Transcript available on Metacast Ever wondered how press releases can transform your marketing strategy? Sit back as Mickie Kennedy from eReleases reveals his journey from creative writing to becoming a press release maestro. Mickie shares fascinating insights into the art of storytelling within press releases, emphasizing how a captivating narrative can win journalists over and boost your business's success. Through Mickie's experience, you’ll learn how press releases are not just about data or product launches, but ...
Nov 24, 2024•37 min•Ep 624•Transcript available on Metacast E-commerce expert Carolyn Lowe joins us to delve into online selling, sharing insights from her pioneering days at Dell to her role as founder of an e-commerce agency. Carolyn discusses the digital transformation reshaping consumer behavior and explains why a strong e-commerce strategy is essential for modern businesses. She reveals key steps for integrating online sales into any business model, especially as global events speed up the shift to digital. Focusing on e-commerce economics, Carolyn ...
Nov 17, 2024•41 min•Ep 623•Transcript available on Metacast Uncover the transformative power of trademarks in branding with Andrei Mincov, founder of Trademark Factory. Learn how owning a trademark can reduce CPC bid rates, protect your brand, and uphold authenticity in today’s crowded digital marketplace. This episode is packed with insights for digital marketers and business owners, highlighting why a strong, protected brand is essential to stand out amidst AI-driven ad content and fierce competition. Explore the evolution of trademark laws and their i...
Nov 10, 2024•47 min•Ep 622•Transcript available on Metacast Unlock the secrets to mastering sales and marketing synergy in the digital landscape with insights from Mark LaCour. Learn how to blend marketing-qualified leads with sales-qualified leads to boost conversion rates and drive revenue growth. With 27 years in the oil and gas industry, Mark shares examples of how the personal touch in sales can make a significant impact, even in an era of automation. Explore the benefits of hiring commission-based salespeople and the strategic edge of channel partn...
Nov 03, 2024•40 min•Ep 619•Transcript available on Metacast Unlock the secrets of transformative rebranding with Jim Heininger, the "rebrand man" from Rebranding Experts. A brand goes beyond a name and logo—it encompasses the entire customer experience. In this discussion, we explore when businesses should consider rebranding, the differences between B2B and direct-to-consumer strategies, and how to effectively communicate value propositions to stand out in a crowded market. We also address the logistical and financial challenges of rebranding,...
Oct 27, 2024•36 min•Transcript available on Metacast Unlock the secrets of aligning B2B sales and marketing with insights from Will Barron, founder of Salesman.com and host of the top B2B sales podcast. Will explores the challenges between sales and marketing, including miscommunication over marketing vs. sales-qualified leads, and offers actionable strategies for collaboration. Learn how to optimize content marketing and messaging to reach the right prospects at the right time. We discuss the differences between B2B and B2C marketing, the impact ...
Oct 13, 2024•36 min•Transcript available on Metacast Unlock the secrets behind disruptive in-store marketing with Kelley Thornton, a DTC entrepreneur and founder of Purchase Point, a global retail strategy powerhouse. Kelley shares his journey from corporate packaging to mastering shopper psychology, offering insights for anyone curious about retail strategies or transitioning from digital to in-store marketing. We explore the diverse types of consumers—deal seekers, brand lovers, and value-driven shoppers—and how they navigate retailers like Cost...
Oct 06, 2024•41 min•Ep 618•Transcript available on Metacast Unlock the secrets to thriving in Amazon FBA with Neil Twa of Voltage. Discover how focusing on profitability over revenue and understanding customer intent can give you a competitive edge. Neil shares tips on product selection, leveraging customer reviews, and navigating Amazon's complexities. Learn how to amplify your marketing efforts using Amazon’s ecosystem, including loss leaders and cross-sell mechanisms for sales growth. We also explore advanced data models like Cosmo and the future...
Sep 28, 2024•41 min•Ep 617•Transcript available on Metacast Join us for a conversation with Hamlet Azarian from Azarian Growth Agency as we explore the key differences between growth and traditional agencies. Hamlet explains how managing the customer lifecycle, from acquisition to retention, maximizes customer lifetime value. Learn how programs like the National Science Foundation optimize acquisition costs and attract investors. Hamlet shares his experience scaling businesses, including a successful M&A exit. Success stories like CBDFX’s rise throug...
Sep 18, 2024•49 min•Ep 616•Transcript available on Metacast In this episode, we spotlight current marketing challenges and showcase standout examples of exceptional strategies and current issues, all with a fresh marketing perspective! We explore Reddit’s powerful advertising features and how they can benefit your marketing strategy. Learn why you need to leverage Reddit’s unique audience targeting to reach users based on interests, even if unrelated to your product. Discover how to engage authentically within passionate communities and use Reddit’s AI-d...
Sep 13, 2024•36 min•Ep 615•Transcript available on Metacast Unpacking the Google Data Leak: Fact or Fiction? Interested in exploring the Google Data Leak without doing all the research? We do the research for you and give you the highlights. Let's dive into the buzz surrounding the alleged Google data leak that has sent shockwaves through the SEO community together. And get to the bottom of is the leak authentic, and what it reveals about Google's ranking signals. Join us as we do the research, and find out what it says, separating fact from fi...
Jul 22, 2024•24 min•Transcript available on Metacast Ever wondered how understanding your customers better can skyrocket your marketing efforts? Join me, Matt Bertram, as I share some transformative digital marketing strategies that will revolutionize the way you approach search marketing, SEO, paid media, and social media. Whether you're an entrepreneur new to the game or a seasoned business owner, this episode promises to equip you with actionable insights that can drive growth and lead generation in a competitive landscape. This episode is...
Jul 18, 2024•12 min•Transcript available on Metacast “Online Authority’ and “Thought Leadership'' have recently become buzzwords in the digital marketing space. Years ago, I touched on the concepts of personal branding and my personal journey into digital marketing with my first and second books on branding. I wanted to revisit this topic and unpack how you get started in building an online brand with esteemed guest Roz Miller-Choice, The Expert Maker. Personal branding starts with being your authentic self, discovering your passion, and...
Jul 11, 2024•42 min•Transcript available on Metacast Business coaching and consulting is something that is talked about alot in the world of digital marketing. Paul shares his journey and experiences as well as how the value of coaching is often understated. He shared stories of how he 5x companies as well as the secret weapons in B2B selling. We discuss practical tips for finding the right business coach to match your specific needs. We also discussed ideas related to the Marketing coaching program that EWR Digital will be launching next quarter....
Jun 24, 2024•49 min•Transcript available on Metacast Today we delve into the world of copywriting and explore how Artificial Intelligence (AI) is impacting and reshaping the agency and marketing landscape. Matt and Nick discuss how AI in content has evolved over time and share personal examples. Nick provides essential survival tips for copywriters to thrive during this technological shift and to have a positive outlook. Matt is pragmatic with a bent on more “doom and gloom”. They discuss the future of digital copywriting, with Nick emphasizing th...
Jun 17, 2024•40 min•Ep 610•Transcript available on Metacast In this episode of Best SEO Podcast, join us for an enlightening conversation with cybersecurity expert Clayton Riness of 16 years as we navigate the complex landscape of cyber threats in digital marketing. Clayton sheds light on common risks like email and text phishing attacks, ransomware, card swipers, QR codes, and social engineering targeting individuals, marketers, and businesses offering practical preventive measures. We explored social media security risks such as account hijacking and f...
May 28, 2024•45 min•Transcript available on Metacast "To remote, or not to remote, that is the question. Whether 'tis nobler in the mind to suffer the Zoom calls and Slack messages of outrageous virtual meetings, or to take arms against a sea of office commutes, and by opposing, end them." Is there a better option? In this episode, we explore the plus and minus of going back into the physical office. The evolving landscape of remote work and its impact on managing high-performance marketing teams and the beginning of dare I say the ...
May 20, 2024•43 min•Ep 608•Transcript available on Metacast 
