Howdy , welcome back to another fun-filled episode of the Unknown Secrets of Internet Marketing . I am your host , matt Burcham , and it is the first podcast of 2025 . I hope you're doing well . It is the first podcast of 2025 . Hope you're doing well .
I actually had a podcast scheduled with someone across the pond that was doing sports influencing marketplace Pretty cool stuff , so stay tuned . I had to reschedule that interview due to the power outages that are happening in Houston . Houston cannot handle the cold weather around me . We have people without water , people without power .
Our internet was restored I was told that yesterday but it looks like it is still a little shaky , so hopefully I can use this time to get this podcast out and you can find value in it . So I'm already looking at some additional housekeeping stuff that I need to do . As far as you watching on YouTube , I need to get my new intro uploaded for this podcast .
We are going to be releasing a number of shorts . The new channel's going to be called Internet Marketing Secrets at Internet Marketing Secrets on YouTube , as well as InternetMarketingSecretscom . Shocking that that domain was available , but it was , so stay tuned for that .
I wanted to talk about some of the emerging trends and kind of my opinion on those as we move into this . I think everybody's trying to clean up their marketing . Right now we're extremely busy .
We have had a number of really big brands that have reached out to us , as well as a lot of local brands , and then just a great portfolio of different kinds of companies across the industry from different kinds of private equity stuff that's moving , as well as e-commerce .
We're doing a lot of stuff with schema and e-commerce and that's kind of leading into working with some bigger brands that are finding us based on our work and yeah , so some of the trends , and then I'll kind of give my input there . As far as some housekeeping goes , we are going to be really starting to grow the brand on social media .
For the podcast We've been really in . If you're listening to us on , well , google Podcasts has moved over to YouTube , but if you're listening on Spotify or iTunes , we have a lot of listeners on iTunes . We are going to of listeners on iTunes . Uh , we are going to have some other formats .
Uh and uh , I've been getting really good feedback , uh , for the guests that I've been bringing on and kind of what we've been discussing . So I really appreciate that . Thank you for that . If you are getting value , please leave a review . It really helps . Um , that we're going to .
I'm going to set up a whatever or you could like donate , you know , five bucks or something a month , uh , to help support the podcast . I want to get some full-time people to to really help that grow .
Uh , I have built out a coaching program for , like a CMO insights program for oil and gas uh , executives and um , we're launching that and then I'm working on tailoring that to launching it for small businesses and EWR clients and that should be launched here in the first quarter . That's going to be over at MatthewBurchamcom .
If you do come on as a client at EWR Digital , we're going to give you access to that program . So that's going to be really a pretty cool value add because we are going to be charging for this program .
But I think that there's a lot of people out there access to the knowledge and strategies and maybe even resources and capabilities and vendors of bigger brands , but they don't have the budget for it or there's just too much information out there or they don't have those relationships .
So really , at MatthewBertramcom , I'm going to help coach you , to help you grow your business through predictable marketing growth and help keep you out of the ditch and help you get you to your goals for 2025 . But AI powered marketing search strategies . Ai search people using chat to ask you questions 4% of all growth . Google's gotten worried .
They've implemented the AI overviews . They're losing money per search . How do you show up in the AI overview ? How do you show up in chat GBT ? Can you train chat GBT to know about you ? You can actually continue to put data in chat GBT of things that you wanted to know .
It does get pulled into the larger data set , but it is a lot like Google , where there's a long-term uh retention or or or memory and and that gets updated Uh , I don't know how often actually , but it will be updated at some point . And , and I don't know how much they filter of the searches , but they are using our searches to train what's going on .
Now I believe , if you pay for the paid version of ChatGBT , which you can do a lot more really cool things that data is private . I could have that wrong , but that's as I understand it . But 4% of all searches growing at well , whatever that tier is per year , if you project that out , it could quote unquote overtake Google search .
I don't think that that's to happen . I was told by well my mother , who was one of the first employees of Microsoft , that Redbox and companies like that were going to be non-existent as soon as well .
Netflix and streaming and like Amazon services and while I believe that it's been very disruptive and taken over a large part of the market share , there's still a very long tail historically of that right . So it's still around .
So , like I go to like a pharmacy , like a CVS or a Walgreens or something like that , I still see Redbox out there and still see people using it . So that adoption curve is going to take a lot longer than you think , but it is something to be focused on .
Like I said , we've had two clients One was an international company that found us that way , so I do think it's reshaping . Yeah , search and the importance of search right , so influence marketing like I said before the person I was going to interview and social media platforms and the evolution .
There is another huge trend that we've been really hiring for and increasing our skill sets in , because we really are known as , like one of the best search marketing companies out there in the United States and we do have some clients in North America and English speaking countries , but primarily in the United States , and we're not like a social media marketing
company first , and so we've been trying to level up in that area and try to balance that out , because it is a huge way to generate leads and , uh , you know , if you're doing 360 brand management and reputation management , it's , it's a big area , it's a big opportunity of of influence and there's a lot of shifts that are going on .
Uh , youtube influence and there's a lot of shifts that are going on . Youtube , tiktok and Instagram are where it's at Now as of this podcast , and I just reached out to one of my friends that works at TikTok . She said she's going to tell me Friday if she has a job . There's a lot of big changes going on there .
Now , if that goes away which there's a number of countries that chat or sorry , tiktok is not in and , like India for example , tiktok's banned in India . So if it becomes banned in the United States , everything's going to flow over to Instagram . So Instagram's really , really important .
And then YouTube is the second largest search engine globally and so they've changed their algorithm as well to show it to people who want media marketing .
Uh , and you don't have to think about I don't have a huge following , I don't have a huge audience that you'll get that because the content's going to find who it is , it's not going to just show it to your friends , right ? So that that's super , super interesting .
Um now , um , voice and like image search or visual search , is a huge opportunity that I don't think a lot of people are seeing , and actually the same strategies that you can use for AI or the large language models play into voice search . That has to do with schema markup and rich snippets and the knowledge graph and how to tie into that .
There's really a lot of opportunity . We're doing some schema projects for some pretty big clients and that helps create entities that Google can better understand associations with , and it's just quite powerful and I would encourage you to look into that .
Something that's been around for a long time that people are maybe not aware of is image search and video search , right , and so Google has an option on the tabs and probably 30% something maybe I might be a little off people just are searching for unique , so really really powerful when you combine some of these strategies , some of the stuff with bigger clients
that we're starting to see . I'm not going to spend too much time on it , but I love what's going on with the blockchain . But that plays in the metaverse and augmented reality . We're seeing all the Google glasses or Ray-Ban glasses , apple stuff come out .
Augmented reality is actually a lot harder than virtual reality because you got to overlay and map it , but I think on the shopping side of things , I think on the information side of things , there's going to be huge strides in that area . Meta's already invested a ton in that area .
I know people that are spending like five hours in the metaverse , so being able to advertise to you and to shop in that area .
Now , certainly , I'm also seeing the pay per usage , like what Twitter is doing with the check box or sorry , x , as well as Facebook starting to do it and that's starting to fight a lot of the spam and that's like the last big trend that I am absolutely seeing that's affecting how you're going to be running advertising is privacy centric advertising .
You know , adapting calculus , tracking and adhering to the privacy regulations are changing what's going on . There's certainly ways around it , but there's some big changes happening , you know . So I just wanted to kind of share that with you and tell you . There's some other big things that are happening with emails and performance max advertising .
There's some really big Google updates that are coming . So I'd encourage you to stay tuned to this podcast and I'll start to check in with you every few episodes and let you know what I'm seeing and provide maybe a news update . One of the things that we're focused on here , like I shared before , is storytelling . I'm doing a lot of storytelling .
I have some other podcasts that I'm actively doing as well , so that's why I need some help on this podcast and would appreciate any support that you have or that you've gotten from value over the years would certainly appreciate that . So when I set up a way to be able to donate , please think about it .
But storytelling and using customer stories , building brand loyalty , go-to-market strategies are something I'm really passionate about and having a lot of fun with .
And then you know , short form video is just absolutely dominating and that's something that we're trying to bring that Kool-Aid internally , because I like to test stuff out on our brands , and then I test stuff out on Chris's brands , and then we have a couple of clients that have been with us a long time and love to be guinea pigs for new strategies because
typically early adoption you get huge results . Or you know , maybe it's just flat , but but sometimes we get some really huge results . So clients actually raise a lot of stuff on Reddit and Quora , with community building based on the Reddit relationship , and then really the magic happens with the interactive content right .
So I really consider you to create quizzes or polls or create content that adds value to your user and it's not just talking about you , maybe , talk about the industry . Really try to change how , how from others . And the last well , I have so much gosh I don't want to .
Just , it's weird to just talk right where I don't have you interacting with me on the other end or talking to somebody .
But there's some really cool localization strategies and he's working on some strategies for us and a few niche clients and really learning a lot about the technology of how it was set up and once you understand the blueprint you can figure out how to . I'm not going to say game it , but understand how it works to amplify what you're doing .
So really excited about some of those things . I got all my team going through certifications with GA4 . I would encourage you to do it . It can do a lot of cool stuff , but it's different and it's hard and so really jump into it . You can always use Search Console , which is all the data that's coming to your website .
But if all this is overwhelming and SEO has changed for you and you've maybe been dropping in the rankings or you're not getting as many leads , give me a call , reach out to us , set up a consulting session . We can help . We've been staying on top of it . I've been going to a lot of conferences . I'm going to a conference next week .
It's moving fast and if you need some kind of direction or , I'm calling it , kind of insights to what's going on , I get to see a lot of data from our industries , with a lot of clients and always staying on top of what's going on . I read some books over the holidays that are just phenomenal . You know , tap , tap into the mindshare that we have .
Reach out for some consulting . I have a great team If you want to focus on really doubling down on your business and investing in it . I built a great team over at EWRdigitalcom . I would encourage you to go check it out . Hopefully you found this overview helpful and reach out to me . Connect with me . I'm going to have some new content coming out .
I am also working on a new book and so super excited about 2025 . Hope you are as well and I wish very best . Uh , have a great January . Talk to you later . Or your company with the largest , most powerful tool on the planet , the internet . Reach out to EWR digitalWR Digital for more revenue in your business .
Check out MatthewBertramcom for some consulting , coaching , and until the next time , my name is Matt Bertram . Bye-bye for now .