Howdy . Welcome back to another fun-filled episode of the Unknown Secrets of Internet Marketing . I am your host , matt Bertram . This is my end of the year podcast . Happy New Year , merry Christmas , happy Holidays to everyone out there . I am gonna try to release this right around . In between that time period I am gonna be out .
I've been doing a lot of podcast interviews . I thought this would be a good time to reach out and check in with you . I know that the format's changed . Hopefully you like it . I wanted to read a quick review to follow our old format for you longtime listeners of the meat and potatoes . This is from Chris G-F . He's a local guide Great pod , thank you .
I've been listening to it for the last year or so . It was on the top of my list for listeners on Spotify wrapped , so he posted a picture as well , so we're his top podcast on there . We also just got acknowledged from Buzzsprout to be the top one of the top 10% of all podcasts on Buzzsprout , so we're doing big things .
I think people are liking our format . Please leave us reviews , please follow us , please subscribe , please share . If you've gotten value out of this , we are going to start being a lot more accessible , I guess , on YouTube and on videos . So we have a initiative to push in that area .
Um , we've been on iTunes for so long and it's been a great uh , it's been a great ride , and I think that a lot of people are looking for more video content . And so , um , please , uh , be looking out for our shorts out there . Uh , at internet , internetmarketingsecretscom as well as that's going to be our hashtag .
Surprise , no one had that , but yeah , so we're going to be rocking and rolling on that . We're really expanding outside of just SEO to all things internet marketing . And I just really wanted to end the year with you on there's so much changing in digital marketing . There's so much changing with SEO .
The last couple of podcasts we've been talking about the 7-11-4 rule , right , so I've talked a lot about seven hours of content . Someone's got to consume seven hours of content , whether it's interacting with your salespeople , your website , sales material , books , podcasts , webinars , whatever you have .
They need to see your brand 11 times to kind of get in their psyche . And then , on four different platforms and that could be different social media platforms , seo billboards , what have you ? Right , but people need to be seen , you need to be omnipresent . We've talked about that and that's like a really good format to have .
I also wanted to let everyone know that we have officially launched MatthewBertramcom and we will be starting a coaching program mastermind program next year . I've had a lot of interest . I've been doing some coaching kind of people knocking on the door and asking me to do it .
We've turned in our service hours into kind of like a CMO program as well , as now we're going to launch the full coaching program . We're opening it up to all existing clients to be part of it and then , if you're not a client , you still can have access to that . And what are the benefits ?
There's going to be some great networking opportunities with people outside of your space . There's going to be some great networking opportunities with people outside of your space . There's going to be peer support , problem solving . I was shocked . I was shocked .
I thought people would get on a call , ask me a bunch of questions , bring questions , you know , drain me for whatever information I had and then move on . And that is not actually what happened . There was constantly new questions , there was a good cadence .
There was a good cadence , there was accountability , and so this has been very organic and we don't sell big ticket coaching programs . That's not something we've ever done , so this is the first time we're going to do it . This is a pilot and so you're going to get tremendous amount of value . Once we get it figured out , we will raise the price .
Okay , so I'm going to have a limited number of people that I'm going to allow in this , and once we figure it out , you could buy some of the information , but we give away a lot of the problem solving to your situation is really where the value is , like CMO insights to your business to keep you out of the ditch , to help you get the right programs to
connect you with the right vendors . There's so much opportunity if you're looking to grow your business , sell your business , step out of your business and let your business run for you as an asset . Also , ai right AI . You need to have a trusted source . There's tons of people hawking all kinds of stuff out there . I have some of the best experts .
I've gone to some of the best conferences and we're implementing this ourself Anything that I would share with you . We're drinking that Kool-Aid too , so I can give you real world case studies .
So education and skills development are a huge part of that , and you know , my goal is to help you think in the right way about situations , to train you to fish to not just give you a fish , but like improve decision-making . I think will help you . And look , I've done everything wrong . Okay , I've .
I've , I've made every mistake in the book and I've learned from it . Failed , failed quickly , hopefully and then move forward and and that's what's put us on this trajectory of growth . You know , I think that self-development , always wanting to learn , is the ethos of our company , and I'm looking for like-minded people about that .
I would even tell you we're probably going gonna start another little crypto coaching program as well . That's something that I am passionate about . It's something I think everybody should get involved with . I think you're gonna start hearing it a lot more in the news , just like the drones right Bitcoin , over 100,000 ROI cost-effectiveness .
You know how do you look at your marketing and go is this profitable ? Does this make sense ? How do I evaluate it ? You can go based on your gut feeling . You can go based on great presentations of what people say , but how do you look at the data ? How do you build models ? How do you make marketing investment ?
How do you know when it's going to pay off . A lot of these things you can really figure out and you can get really , really good at attribution and you can really look at your bottom line and you can see that growth is happening .
And that's really the power of marketing is to bring in predictable revenue where you can predict what's going to happen , you can plan on it , it's investment , it's growth , and then we're going to have a lot of exclusive opportunities .
I'm going to bring in people that would cost a lot of money to access keynote speakers , people in my network , people in EWR's network and people in OGGN's network and I've been doing a lot of stuff over there .
If you've checked out our Oil Gas Sales Marketing Podcast , a lot of that podcast information is very helpful to larger organizations sales and marketing integration , not just oil and gas , not just people that want to reach oil and gas , but all people that are really fundamental principles . And I have a lot of great people in my network from conferences .
Like , for example , the person that manages our GNB ran the GNB department for 10 years at Google . He actually presided over Google . My to Google Business Profile . Like would you like to have access to that person ? Would you like to ask them questions .
I know when I met him I certainly did , and a great guy , and so you know these are the kind of people we're going to give you access to Community right . I think everything in the future is going to be about community .
I can tell you , permission-based marketing and community development and building an audience on different platforms on rented property right is the future . It's not about clicks . It's about reaching the right audience and speaking to them with a message and filling up not the clicks or your website , but their headspace .
And I can tell you , at Brighton , I didn't have to go all the way across the pond to go there . It was amazing for it to come to San Diego for the second year . Both keynote speakers one was Moz and another guy over in the UK that I listened to both of them were speaking in this way . Clicks are going down , things are changing .
How do you need to approach this ? How do you need to access this ? And I spent a lot of time networking with some of the other speakers and there's going to be some great people that you're going to have access to to bring you in .
So you know , depending on who signs up , we may have something separate for freelancers and agencies , because how , how we communicate or what the issues might be , might be a little bit different than small businesses . You know , I think that there's a lot of opportunity . We don't do everything amazing , okay . We do everything pretty dang good .
We do some stuff absolutely amazing , and then I have other contractors , other agencies , I have other people in my network that I can call on to help a business grow , and I want to put you in touch with some of these people and if you're some of these people , I want you to be part of the community of unknown secrets .
So you know , check it out , I have my book coming out to another book coming out . We're we're actually using AI to take all the podcasts we've done the 700 something podcasts we've done and turn it in a book and summarize it . Some of those best tips we're going to be going through that Everybody's going to get .
A free copy of that Can be signed if you want it to be . I'm not saying I'm a celebrity or anything like that , but want to give you access to the absolute best people Want to find like-minded people that want to grow , whether it be their agency or their small business .
I think that there is so much opportunity in 25 and I want to wish you all the best absolute 2025 . Great Christmas , great new year , happy holidays to everybody . Check out MatthewBertramcom , please like , subscribe , share our podcast . Reach out to everybody . Check out MatthewBertramcom , please like , subscribe , share our podcast .
Reach out to me if you have anything . I will be out till the 5th . And if you need just a strategy session on bestseopodcastcom now , internetmarketingsecretscom or EWR Digital , there is one-on-one coaching secretscom , uh . Or EWR digital there is one-on-one coaching , uh .
If you just want a strategy session , a service hour , typically , uh , I'll give you a lot longer to help get your questions answered , uh , but check that out , a lot of people really enjoy that . And , uh , until the next time . Bye-bye for now .