There are three components you must take into consideration when going for that sweet spot in your marketing. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss the 3 critical components to hit the sweet spot, owned marketing, earned marketing & paid marketing. If you want to start firing on all cylinders with your marketing this year, then you definitely don't want to miss this show! If you feel like you've been missing that sweet spot and need some help, apply for a...
May 08, 2016•20 min•Transcript available on Metacast Facebook continues to change their algorithm and if you have the right strategy, you can make Facebook work to your advantage. In 2016 to market effectively, you have to give more value than you ask for in return. Gone are the days of just posting promotional posts, asking for prospects to do something, you have to focus on what problems & transformations you can offer your audience. If you've been asking more than you've been giving, then apply for a free business diagnostic session with Dawn o...
May 02, 2016•15 min•Transcript available on Metacast In a follow up to last weeks episode on why a cookie cutter approach to your marketing doesn't work, Dawn and Traci continue the conversation and discuss the different ways to customize the approach to growing your email list. There are many effective ways to grow your email marketing list, and no one way is the right way. You as an entrepreneur have to customize your offer based upon your unique ability to solve people's problems. If you are stuck with your marketing efforts, apply for a compli...
Apr 25, 2016•15 min•Transcript available on Metacast It's human nature to want to take the easy road. If you're running a business, trying to do every aspect of it, and all the marketing, the idea of templatizing your business is super appealing. At Happy Hour, we're big fans of roapmaps and templates but there are times when a template will do more harm than good. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a few of their experiences gone wrong when not tailoring their marketing to suit their voice and their audie...
Apr 18, 2016•19 min•Transcript available on Metacast There's so much going on in marketing these days and it's no different with the girls at Happy Hour! In this episode of the Social Media Marketing Happy Hour, Dawn and Traci talk Snapchat, marketing automation and traffic audits. Traci is finally on Snapchat and having a ball, you can follow her on Snapchat @tracireuter. Dawn is holding a powerful webinar to help you discover how marketing automation can help your business. You can register at http://HappyHourHangouts.com/auto. Even if you aren'...
Apr 11, 2016•24 min•Transcript available on Metacast In part two of creating an irresistible offer, Dawn & Traci continue the conversation and discuss what you need to know to make sure that when you're creating your irresistible offer, you don't miss the mark. If you're going to go through all the work to create something that you believe is irresistible, then you want to be sure you're not going to miss it! Episode resources: To apply for a free business diagnostic session of your offer, go to http://HappyHourHangouts.com/coaching ⭐️⭐️⭐️⭐️⭐️⭐️⭐️...
Apr 04, 2016•17 min•Transcript available on Metacast If you want to build an email list, sell info products, or generate leads in 2016 and on, then creating an irresistible offer must be on your list of to-do's! No longer will asking a website visitor to sign up for your newsletter work. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what is and what isn't an irresistible offer and what you need to know to make yours! Episode resources: To apply for a free business diagnostic session of your offer, go to http://Happ...
Mar 28, 2016•18 min•Transcript available on Metacast Do you have a list building strategy for your business? If you're going to win the marketing game in 2016 you'll want to be sure that you include 3 different types of list building for marketing your business. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what they believe are three critical components of listbuilding: invisible audiences, social followings & email lists. Episode resources: If you feel stuck, or want another set of professional eyes on your proce...
Mar 21, 2016•20 min•Transcript available on Metacast If you're just starting to market a new business or trying to get an existing business moving in the right direction, knowing what is necessary to go to market can be overwhelming. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci walk you through the minimum viable setup to start marketing your company. Episode resources: If you feel stuck, or want another set of professional eyes on your process, apply for a free business diagnostic session at https://www.sunlight.digital/...
Mar 14, 2016•23 min•Transcript available on Metacast In this episode of the Social Media Marketing Happy Hour, Dawn and Traci break down the simple, yet critical elements of creating an effective digital marketing strategy. You can't just post everywhere, run a few ads and then expect to be attracting business, new clients, leads and sales on autopilot. There are a few simple things you can to that will get you much closer to creating a marketing machine that can run in the background. Episode resources: If you're wanting someone to look at your c...
Mar 07, 2016•23 min•Transcript available on Metacast As a solopreneur, entrepreneur, small business owner and marketing nerd, we sometimes try and do it all. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about some resources they've been employing to get the job done more effectively, freeing up space to be more creative and more effective in their marketing. Just because you can do something, doesn't mean you should! Resources featured in this episode: Zoom meeting, Trello, and Scrivner. To get access to the Trello t...
Feb 29, 2016•32 min•Transcript available on Metacast We're always looking for ways to help our audience be more productive, get more results and enjoy your life. On this episode of the Social Media Marketing Happy Hour, Dawn & Traci interview Dana Malstaff, author and founder of Boss Mom, The Ultimate Guide To Raising a Business & Nurturing Your Family Like a Pro. Dana has an AMAZING free training that you will want to run, not walk and download. It's Happy Hour approved and it will change your business. http://HappyHourHangouts.com/Boss ⭐️⭐️⭐️⭐️⭐...
Feb 22, 2016•37 min•Transcript available on Metacast Been wondering where the Happy Hour Crew has been? In this first 2016 episode of the Social Media Marketing Happy Hour, Dawn and Traci get back in the studio, share what's been going and and what the future looks like for the Happy Hour Girls! We also discuss a blog post that went viral called The Mental Cost of owning a business. Read the blog here: http://allynlewis.com/the-mental-cost-of-owning-a-business/ Episode resources: http://HappyHourHangouts.com/coaching ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have yo...
Feb 15, 2016•24 min•Transcript available on Metacast Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today we bring you episode 158, where Dawn and Traci outline the types of targets you should be setting for you business in the year to come. This aired on January 2, 2015 and it is perfect to help you kick off 2016! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 J...
Dec 30, 2015•15 min•Transcript available on Metacast Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today we bring you episode 165 where Dawn and Traci share how spending a little time dreaming can help you take your marketing to the next level! Get ready for 2016! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐...
Dec 23, 2015•14 min•Transcript available on Metacast Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today we bring you episode 159, where Dawn and Traci help you get clear on why you are on social media to begin with. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️...
Dec 16, 2015•11 min•Transcript available on Metacast Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today is episode 162 and Dawn and Traci share why tactics are great, but if you don't have the right mindset and over all marketing strategy, tactics don't matter! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐...
Dec 10, 2015•14 min•Transcript available on Metacast This episode of the Social Media Marketing Happy Hour is making history! Its the first episode Dawn & Traci record live AND its the first time Happy Hour every featured a guest. In this episode that was recorded live on Blab.im, Dawn & Traci interview Beauty Blogger & marketing genius, Tamira Hamilton of TamiraHamilton.com. Episode resources: http://HappyHourHangouts.com/coaching ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting...
Nov 25, 2015•36 min•Transcript available on Metacast You can have an amazing idea, a fantastic book, or an incredible product, but if you really want to leverage online marketing, then you'll want to create a sales funnel for your business. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss sales funnels, different ways to use them and how your business can benefit. Episode resources: http://HappyHourHangouts.com/clickfunnels ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #Ga...
Nov 18, 2015•27 min•Transcript available on Metacast In this episode of the Social Media Marketing Happy Hour, Dawn & Traci unleash their inner geek. If you want to grow your business to the level that you don't have to be in it each and every day, then you will not want to miss this episode. Episode resources: http://HappyHourHangouts.com/coaching http://HappyHourHangouts.com/geru ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at ...
Nov 11, 2015•22 min•Transcript available on Metacast One of the secrets to success in marketing is knowing "who" you are talking to. So first off, you must know "who" your "who" is, then if you want to maximize the effectiveness of your marketing, you want to be able to talk to your "who" based upon the current stage of your relationship. So how the heck do you do that? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how you can talk to your "who" when it comes to your advertising and in your follow up. Episode resourc...
Nov 04, 2015•27 min•Transcript available on Metacast The mindset that you bring to your marketing efforts is crucial. If you have the wrong attitude or expectation when marketing, it could dramatically impact your results negatively. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss some key mindsets around advertising, creating sales funnels, email marketing and more. If you're ready to take your marketing to the next level and want to apply for a free diagnostic session with either Dawn or Traci go to http://HappyHou...
Oct 28, 2015•29 min•Transcript available on Metacast So you're running traffic, you're starting to get leads, and you have a couple of emails written in your autoresponder. What do you do after that? How do you continue to build the relationship with your leads so they actually move closer to making a buying decision? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a strategy to continue to nurture those leads so that you increase your chances that they become customers. Episode resources: http://HappyHourHangouts.com/...
Oct 21, 2015•16 min•Transcript available on Metacast Have you ever tried to persuade someone to do business with you that just "didn't get it" or they weren't ready for your solution? It can be an extremely frustrating experience. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss how targeting the right people can not only help your business grow faster, but how it can be a lot more fun. Episode resources: http://HappyHourHangouts.com/tw To apply for a coaching consultation go to http://HappyHourHangouts.com/coaching ⭐...
Oct 14, 2015•25 min•Transcript available on Metacast Facebook continues to be an incredible source of traffic for businesses that have a paid advertising strategy. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a new Facebook advertising option, Facebook Lead Ads, that could just be a game changer for your business. Episode resources: http://HappyHourHangouts.com/tw To apply for a coaching consultation go to http://HappyHourHangouts.com/coaching ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Ha...
Oct 07, 2015•24 min•Transcript available on Metacast In the last episode of the Social Media Marketing Happy Hour we talked about where you send traffic, but in this episode, Dawn & Traci share how you can create the kind of content that is worthy to send traffic to. You don't want to send traffic to any random spot. Where you send it matters, and this episode will help you determine how to do that. Episode resources: http://HappyHourHangouts.com/tw ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameCh...
Sep 30, 2015•26 min•Transcript available on Metacast Traffic, traffic, traffic.....everybody wants it, but what do you do with it? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the different types of content you would want to send traffic to. If you've spent money on paid traffic and have gotten no results, then you'll want to take notes on this show. Episode resources: http://HappyHourHangouts.com/tw ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting...
Sep 26, 2015•22 min•Transcript available on Metacast When you first start (or even if you started a long time ago) marketing online and with social media, it can be tempting to think that marketing doesn't work when you don't get instant results. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how the daily activities you do for you business are building foundations for success long after you do them. Not only that, but if you want to speed things up, the best way to do that is to add some paid traffic to the mix. Epis...
Sep 16, 2015•23 min•Transcript available on Metacast Twitter continues to be the #1 source of free traffic for The Social Media Marketing Happy Hour, and even after a summer of ups and downs, leads continued to come in each and every day because of the nature of Twitter and the way we've implemented Twitter marketing strategies. In this episode, Dawn & Traci share how Twitter continues to be a wicked awesome content distribution strategy and how you can turn Twitter into a lead generation machine! Episode resources: http://HappyHourHangouts.com/tw...
Sep 09, 2015•22 min•Transcript available on Metacast What works in social media marketing changes on a regular basis. There are some fundamentals and strategies that never change but your approach and focus can often change. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the value of understanding what's working in your business and what's not, and how being willing to make the necessary changes to support your success can really impact your business. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? ...
Sep 07, 2015•18 min•Transcript available on Metacast 
