Episode description

It's human nature to want to take the easy road.

If you're running a business, trying to do every aspect of it, and all the marketing, the idea of templatizing your business is super appealing.

At Happy Hour, we're big fans of roapmaps and templates but there are times when a template will do more harm than good.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a few of their experiences gone wrong when not tailoring their marketing to suit their voice and their audience.

If you haven't made this mistake yet in your business, than you'll want to learn from the ladies.

If you have made it, then you're in good company!

To apply for a free business assessment with Dawn or Traci, go to http://HappyHourHangouts.com/coaching

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