Episode description

One of the secrets to success in marketing is knowing "who" you are talking to.  

So first off, you must know "who" your "who" is, then if you want to maximize the effectiveness of your marketing, you want to be able to talk to your "who" based upon the current stage of your relationship.  

So how the heck do you do that?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how you can talk to your "who" when it comes to your advertising and in your follow up.  

Episode resources:  

http://HappyHourHangouts.com/avatar http://HappyHourHangouts.com/awesome

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