A question we often get asked on the show is “how can I convert more website visitors?” So, this week is the start of a very exciting brand new series all about Conversion Rate Optimisation! In this episode we are joined by Cory Gill, the Founder of a Conversion Rate Optimisation platform, Alia. Cory shares his knowledge and wisdom in CRO and how you can turn more website visitors into customers! Key takeaways: 0:00 Introduction 1:26 How good is your Conversion Rate? 2:08 About Alialearn 4:12 Ho...
Dec 01, 2023•40 min•Ep 247•Transcript available on Metacast In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints. Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more! Key takeaways: 0:00 Introduction 1:24 Influencer Marketing With London Filmmaker, Michael Thomas 4:15 Why a lot of content creators don’t like the term ‘influencer’ 7:08...
Nov 28, 2023•45 min•Ep 246•Transcript available on Metacast Have you wanted to work with Influencers but afraid of the pit falls and challenges you may face working with them? How can you create long term relationships with influencers & content creators? Do they work? How can measure if it’s working? These are all questions that we cover in this week’s episode with our very special guest, Rebecca Martin, CEO at Conscious Skincare! Rebecca started a Conscious Skincare brand in 2010 and has gone from strength to strength ever since. She shares her ins...
Nov 17, 2023•46 min•Ep 245•Transcript available on Metacast This week we are talking to Content Creator and Influencer, Rachael Levine from Tripping Millennial. Rachael & Nick discuss how to start a business on Youtube, How To Work With Influencers, How long you should be working with Influencer’s for, how to get more out of working with content creators and much, much more! If you’re curious to know the do’s and don’t of working with Influencers, this one is for you! Key takeaways: 0:00 Introduction 1:46 Rachael on Tripping Millennial 2:14 Tripping ...
Nov 10, 2023•43 min•Ep 244•Transcript available on Metacast This week is the start of a brand new series all around Influencer & Affiliate Marketing! We are joined by the legend and Founder of Afluencer, Brett Owens. Brett is an expert in Influencer & Affiliate Marketing and has been working in the space for 10 years now. He and Nick discuss a variety of topics and unpick some of the myths, insights and truths around Influencer Marketing. If you’re looking to increase your brand awareness and website traffic during peak season and beyond, this ep...
Nov 03, 2023•47 min•Ep 243•Transcript available on Metacast If you are looking to create an email marketing strategy that works and learn how to develop your brand’s tone of voice, this episode is not to be missed! In this episode we are joined by Clay Imports, who offer an authentic selection of handcrafted tiles and home goods consisting of high-quality materials and sustainable designs. The CEO, Nick, and Head of Growth & Marketing, Jeanne, join us to share their expertise in building and scaling a show stopping brand. We discuss; sourcing product...
Oct 27, 2023•40 min•Ep 242•Transcript available on Metacast This week on the show we are joined by Dr Stephanie Schull, the Founder of KegelBell. Stephanie shares her story of creating and taking a product to market in the medical space with very little investment. She shares how to market a business on a budget and how you can build and leverage a community through email to help take your business to the next level. Key takeaways: 0:00 Introduction 2:32 About Dr Stephanie Schull and KegelBell 4:36 Creating a product and learning along the way 7:02 What ...
Oct 23, 2023•40 min•Ep 241•Transcript available on Metacast This week we are joined by Mike Traynor, Wine Specialist and Founder of Traynor Vineyards! Mike shares his journey of being in the wine business for the last 25 years, and how he evolved his business into online commerce in a big way via Shopify during Covid. Now, Traynor Vineyards do a lot of business via their Shopify store, Mike shares creative ways to grow your email marketing list and engage with your community through multiple channels. Key takeaways: 0:00 Introduction 2:08 About Mike Tray...
Oct 20, 2023•35 min•Ep 240•Transcript available on Metacast Have you acquired new customers but struggling to get them to buy again? Then this episode is for you! This week we are joined by Alex Fell, the co-founder of Barc London, a luxury pet goods & apparel Shopify store. Alex shares his insights and learnings how he overcame the learning curve when first starting out, how to choose the right help for your business and how to increase customer lifetime value through email. Key takeaways: 0:00 Introduction 1:50 About Alex & Bark London 3:14 Wha...
Oct 13, 2023•41 min•Ep 239•Transcript available on Metacast This week we are joined by Kristen Baileys, the founder of Bake Eat Love. Kristen’s energy and passion for her business & digital marketing is infectious and she shares all of her insights and hidden gems on how she has grown her business through email marketing! Give this episode a listen if you are wanting to engage more website visitors and keep the conversation going with customers! Key takeaways: 0:00 Introduction 2:23 About Kristen & Bake Eat Love 8:00 How Bake Eat Love got off the...
Sep 29, 2023•41 min•Ep 238•Transcript available on Metacast This week’s episode is all about how to build a community with your customers between, and how creating a strong community, builds an even stronger brand! We are joined by the wonderful Sonya Michele, Founder of premium scarf brand, Dog & Boy. Sonya shares her journey to creating Dog & Boy and shares her knowledge in how you can build a strong community through email. If you’re looking to build a strong and loyal community for your brand, this episode is not to be missed! Key takeaways: ...
Sep 22, 2023•40 min•Ep 237•Transcript available on Metacast “65% of consumers plan to do all of their shopping before Black Friday / Cyber Monday!” This week we are joined by the extremely knowledgable and all round great guy, Brian Krug, who is the Customer Success Lead at Seguno. In this episode Brian shares his insights into how you can maximise your sales throughout the Black Friday Cyber Monday period via email, and why you should start preparing now. If you’re looking to make the most of maximising Black Friday Cyber Monday this year this is an epi...
Sep 15, 2023•43 min•Ep 236•Transcript available on Metacast “I would rather they didn’t get my emails!” This week we are joined by the founder of Total Sports Enterprises, Todd Murphy. Todd shares his story and insights to growing TSE into what it is today and how he sends 2 emails to his subscribers every single day! If you're looking to build a loyal and raving fan base of customers, this episode is not to be missed! Key takeaways: 0:00 Introduction 2:31 About Total Sports Enterprises 3:15 Creating a USP 6:13 Do you need to segment audiences? 7:28...
Sep 08, 2023•32 min•Ep 235•Transcript available on Metacast This week is all about email design with the awesome Katherine from Seguno! Nick and Katherine discuss the importance of email design in marketing, email templates that work, and trends in email marketing right now. If you need help with designing your emails and converting more customers, this episode is not to be missed! Key takeaways: 0:00 Introduction 2:19 About Katherine 3:32 How important is the design of an email in email marketing? 6:02 How to create GIFs 12:06 How to come up with good c...
Sep 05, 2023•40 min•Ep 234•Transcript available on Metacast In this episode we are joined by Jonnie who has co-founded the awesome Shopify business, Toast’d! Jonnie shares his story and knowledge following an impressive career in marketing, and shares his top tips on how you can grow your Shopify store through email marketing! Key takeaways: 0:00 Introduction 2:18 About Jonnie & Toast’d 5:45 Working with family & building a team 8:32 How to generate email subscribers 13:36 The difference of prospects and customers 15:28 Creating the right emails ...
Aug 25, 2023•50 min•Ep 233•Transcript available on Metacast This week we are joined by Chris Huntly-Gordon, Co-founder of the Shopify store, KillaVanilla, & Merchant Outreach at Seguno! Chris and Nick discuss email marketing strategies that work, gaining a competitive edge and overcoming regulations, building brand sentiment through customer reviews, how Chris got involved with Seguno, email automations you must prioritise and much much more. This is not one to be missed! Key takeaways: 0:00 Introduction 1:39 About Chris & how KillaVanilla was fo...
Aug 18, 2023•44 min•Ep 232•Transcript available on Metacast This week we are joined by Rob Avery, Founder of Next FPV, to share his knowledge on using email marketing to scale an e-commerce brand! This episode includes using stories for marketing content, how do you personalise branded emails, aligning Email Marketing with other channels and far more! Key takeaways: 0:00 - Introduction 2:27 - About Rob Avery 7:14 - Using stories for Marketing Content 9:04 - Segmenting audiences for Email Marketing 15:35 - Coupling marketing with operations 22:00 - How NE...
Aug 11, 2023•44 min•Transcript available on Metacast This is the first episode of a very exciting series all around email marketing! We are joined by email marketing legend and Founder of Seguno, Chris Geiss. Chris and Nick discuss where you should start with email marketing, how email automations can generate you sales in your sleep, creating content ideas for email and much more! Key Takeaways: 0:00 Introduction 1:46 3 Fun facts about Chris and Nick 5:44 About Chris Geiss & Seguno 9:45 Why another email platform? 11:26 How does Seguno stand ...
Aug 04, 2023•43 min•Ep 230•Transcript available on Metacast This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses. Dom and Nick discuss the evolution of social media, the opportunities from omni-channel m...
Jul 28, 2023•41 min•Ep 229•Transcript available on Metacast This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire. Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more! Key Takeaways: 0:00 Intro 1:36 About Marin 3:50 Foundations of a successful Shopify store 6:18 What channels you should be using for paid social advert...
Jul 21, 2023•40 min•Ep 228•Transcript available on Metacast For Week 2 of our Social Media Series we are joined by the lovely Janis Thomas, Managing Director of the e-commerce brand, Look Fabulous Forever! Janis shares an insight into their social media marketing strategy, how they amassed over a million views on a single video, how they have grown their social media presence and turning followers into customers! If you are looking to grow your brand’s social media presence to scale your business, this episode is not to be missed! Key Takeaways: 0:00 Int...
Jul 14, 2023•44 min•Ep 227•Transcript available on Metacast This week is our first episode of our social media series! We are joined back by the brilliant, Ben Leonard, to share his experience starting and scaling brands and what social media channels you should be focusing on in 2023. Ben & Nick cover how to work out where your target audience is, cutting through the noise, creating social content ideas, how to attribute revenue to social, and much more! You can reach Ben here - https://www.benleonard.pro/ Key Takeaways: 0:00 Intro 1:25 About Ben 3:...
Jul 07, 2023•46 min•Ep 226•Transcript available on Metacast We're sorry it's late! There has been a lot of uncertainty around Google Analytics with the discontinuation of Google Universal Analytics on Friday and the move to GA4. So, due to popular demand, Nick dives into the details of GA4, what’s good about it, what’s bad about it, how to set it up on Shopify and the new opportunities GA4 presents! We hope you enjoy the episode and Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of t...
Jul 03, 2023•46 min•Ep 225•Transcript available on Metacast In the second part of our SEO series, we are joined by Senior SEO Consultant, Rob Stanbury! Rob has worked at Spec for the last 5 years and has a variety of experience working with a range of clients. Rob & Nick discuss a variety of topics from how to create blog posts that rank and convert, should we use ChatGPT for Content marketing, how to implement off-site marketing for SEO, and much, much more! Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shop...
Jun 23, 2023•47 min•Ep 224•Transcript available on Metacast In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily! Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO. Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon! Key takeaways: ...
Jun 16, 2023•42 min•Ep 223•Transcript available on Metacast Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital. Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more! Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify website and a member of the Spec team will be in touch ...
Jun 09, 2023•51 min•Transcript available on Metacast This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital. Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more! Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch ...
Jun 02, 2023•33 min•Ep 221•Transcript available on Metacast This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle. David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content. Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear dead stock, how to order the right amount of stock to cope with demand, and much, much more! Key takeaways: - About David, H...
May 26, 2023•41 min•Ep 220•Transcript available on Metacast This week we are joined by Marc Bacher, Founder of Stuga Studio to share his expertise of starting and scaling a successful brand on Shopify! Nick and Marc dive into how to talk to customers to create a strong brand, stocking products for scale, how to build great relationships with suppliers, and much much more! Topics: 1:50 About Mark & Stuga Studio 09:57 The importance of talking to customers to create a strong brand 18:50 Stocking, fulfilling and shipping products for scale 25:25 How sec...
May 19, 2023•42 min•Ep 219•Transcript available on Metacast For the second episode of our Fulfilment Series, we are joined back with the founders of Ships-A-Lot, Max and Zach, and also their business partner John to discuss the importance of SKUs, calculating your shipping rates correctly, effective inventory management, how to manage customer expectations with shipping costs and much, much more! Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands. Key Takeaways: 0:00 Intro 4:00...
May 12, 2023•51 min•Ep 218•Transcript available on Metacast 
