Episode description

This week on the show we are joined by Dr Stephanie Schull, the Founder of KegelBell.

Stephanie shares her story of creating and taking a product to market in the medical space with very little investment.

She shares how to market a business on a budget and how you can build and leverage a community through email to help take your business to the next level.

Key takeaways:
0:00 Introduction
2:32 About Dr Stephanie Schull and KegelBell
4:36 Creating a product and learning along the way
7:02 What channels KegelBell started marketing on
10:06 Optimising a welcome email series
12:35 Delegating to other people
16:03 Producing video content on a budget
23:38 How the KegelBell brand was created
29:58 Figuring out how to upsell and increase lifetime value

Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.

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