Episode description

In the second part of our SEO series, we are joined by Senior SEO Consultant, Rob Stanbury! Rob has worked at Spec for the last 5 years and has a variety of experience working with a range of clients.

Rob & Nick discuss a variety of topics from how to create blog posts that rank and convert, should we use ChatGPT for Content marketing, how to implement off-site marketing for SEO, and much, much more!

Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!

Connect with Rob here - https://www.linkedin.com/in/rob-stanbury-54253514a/
Check out Spec here - https://spec.digital

Key Takeaways:
0:00 Introduction
1:57 About Rob
3:08 What to do after you’ve built the foundations for SEO
6:55 Leveraging product features to create blog posts that rank & convert
15:11 How to create topic ideas for your content marketing
20:27 Should you use ChatGPT for Content marketing?
21:55 Using SEO Tools to find out what your customers are searching for
23:20 Next steps: Implementing off-site SEO Marketing
26:20 Video content for SEO
30:51 Appealing to your target audience to boost your search rankings.
36:14 Why work with bloggers
39:55 Website design to improve your SEO

Website: https://winningwithshopify.com/
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