It’s a new month and a new series all about fulfilment and operations! We have never covered this topic in detail before on the podcast and after lots of questions from the Winning With Shopify Community, thought it was time to do so. We are joined by fulfilment and postage experts, Max and Zach, the founders of Ships-A-Lot, who share their insights and expertise about the industry. Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume ...
May 05, 2023•41 min•Ep 217•Transcript available on Metacast To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas! Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creator, and the right way to approach content creators as a brand! Key Takeaways: 0:00 Introduction 1:03 ...
Apr 24, 2023•43 min•Ep 216•Transcript available on Metacast For our second episode of our influencer marketing series, we are joined by affiliate marketing expert, Dustin Howes, to discuss how affiliate marketing can work for your brand! Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the founder and chief coach at Perfmm.com where he trains digital marketers how to optimize their affiliate programs. Key Takeaways: 0:00 Introduction 2:19 About Dustin 4:43 What is affiliate marketing? 6:14 How affiliate market...
Apr 14, 2023•38 min•Ep 215•Transcript available on Metacast This month is all about influencer marketing and in this episode we are joined by Influencer Marketing expert, Brett Owens. Brett and Nick met several years ago and we are delighted to share that Brett's influencer marketing platform, Afluencer, is partnering with us for this influencer marketing series! Episode Topics: - How to track influencer marketing - The different types of influencers - The importance of influencer engagement - Blogging & Social media influencing - Creating user ...
Apr 11, 2023•49 min•Ep 214•Transcript available on Metacast In this episode we are joined by Ethan Song! Ethan founded and successfully sold the sustainable apparel brand, Frank & Oak. Nick and Ethan dive into the key pillars of customer service, how to make customer service personal, the future of customer communication and much more! Rare Circles: https://www.rarecircles.com/ If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com...
Apr 05, 2023•38 min•Ep 213•Transcript available on Metacast In this episode we are joined by Shopify App Expert, Blair Beckwith! Blair was working at Shopify in the early days helping with the app marketplace and now shares his insights and knowledge in this space. Nick and Blair discussed how to find the right apps for your Shopify store, the apps that are helping drive sales right now, how to work out if an app is benefitting or hindering your store, and much, much more! Blair’s LinkedIn: https://www.linkedin.com/in/blairbeckwith/ Blair’s Twitter: http...
Mar 24, 2023•39 min•Ep 212•Transcript available on Metacast This week on the show we are joined by Chris Jurgens, founder of the Shopify store, Vyral. Chris shares his story and insights into starting Vyral, how great customer service has helped grow the business and created unique selling points, how you can harness great customer service for marketing, and much, much more! Vyral - https://www.vyralteq.com/ If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features h...
Mar 17, 2023•35 min•Ep 211•Transcript available on Metacast This week on the show we are joined by Nate Lind - E-commerce Entrepreneur, Author, and Business Broker. Nate is a business broker at Website Closers, and before that was a Vitamin and Supplement e-commerce entrepreneur for nearly a decade and sold his first business in 2016 for $35 million dollars. Nate shares his experiences building, scaling and selling Shopify businesses. Nick and Nate also discuss affiliate marketing, the importance of customer feedback for marketing, interacting with custo...
Mar 10, 2023•40 min•Ep 210•Transcript available on Metacast Ever wondered how you can grow your business through customer service & success? This week we are joined by Marius Laza, Chief Customer Officer at Tidio to discuss all things Customer Success! Marius and Nick share where to start, the current opportunities, how to get the customer to make the first purchase, retaining customers and much more. If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here...
Mar 02, 2023•44 min•Ep 209•Transcript available on Metacast A roundup of the learnings from the last 3 months! This week on the show we are joined by Adam from Retention.com. Nick and Adam review the last 3 months of episodes of our customer retention and maximising LTV series. They discuss how to maximise one time purchases, when to scale a business, what to put in your email marketing newsletter and much more! This series is brought to you by Retention.com . Want to retain more customers and increase customer lifetime value? Check out www.retention.com...
Feb 24, 2023•43 min•Ep 208•Transcript available on Metacast This week we are discussing how great website design and user experience can maximise sales and customer retention! Nick is joined by Ben Burgess the Founder of Eleven - Shopify Branding Agency. Nick and Ben cover a lot about branding this week and dive into the importance of design and branding, the best ways to build trust, how to design the right website for your brand and much more! This series is brought to you by Retention.com . Want to retain more customers and increase customer lifetime ...
Feb 17, 2023•42 min•Ep 207•Transcript available on Metacast "We don't want people to buy from us if they don't need it." This week we are joined by Isabel Aagaard, the Co-founder of the incredible business that is changing the landscape of single use products - LastObject . LastObject was listed on Shopify's top 50 brands to watch list, so we were keen to get them on the show to find out what has led to their amazing success. In this episode, Nick and Isabel dive into how to build a business that is selling sustainable products, ...
Feb 10, 2023•35 min•Ep 206•Transcript available on Metacast In this episode, Nick is joined by MacCoy Merkley (CMO), & Matt Fey (Head of Email Operations) at Portland Leather Goods. MacCoy & Matt share their inspiring journey to growing Portland Leather Goods to what it is today, and how email marketing has played a huge part in their growth. They also share how they grew an email list from 600,000 to 1.5million in 4 months, how to get the most out of your email data, the key factors for growth, and much, much more! This episode is not one to be ...
Feb 03, 2023•45 min•Ep 205•Transcript available on Metacast What if you could increase your website conversion rate to 35%? It may sound like a stretch, but Live Shopping is changing the landscape of how potential customers engage, and convert, on Shopify stores! In this episode, we are joined by the Co-founder & CTO of GhostRetail , Tyler Murray to discuss what Live Shopping is, how it is evolving in the e-commerce space, and how you can use it within your business to increase conversions. This series is brought to you by Retention.com . Want to ret...
Jan 27, 2023•41 min•Ep 204•Transcript available on Metacast In this episode we are diving into the 2023 subscription space, joined by Shannon O'Boyle, the Marketing Director at Smartrr - https://smartrr.com/ Nick and Shannon discuss how to build LTV through subscriptions, how to structure the subscription model for your business, the future of subscriptions and much more! If you're interested in how Subscriptions could work for your business, this is not one to be missed! This series is brought to you by Retention.com. Want to retain more custo...
Jan 20, 2023•38 min•Ep 203•Transcript available on Metacast Are you currently doing SMS Marketing as part of your marketing strategy? Have you heard of it, but want to find out more how it could work within your business? In this episode, we are joined by SMS Marketing expert, Co-founder at PostScript, Alex Beller. Alex and Nick dive into the untapped opportunity with SMS marketing, how to grow your SMS subscriber list, examples of SMS Marketing done well and much more! Postscript - https://postscript.io/ This series is brought to you by Retention.com. W...
Jan 13, 2023•39 min•Ep 202•Transcript available on Metacast First episode of 2023 and it's a good one! We are joined by Chris Knudsen & Dan Bischoff from StoicYeti, who share their insights and learnings of scaling the brand, Purple Mattress from a Kickstarter campaign, to a public company with $700 million/year in revenue in just four years! Chris, Dan and Nick discuss how to grow a direct to consumer brand, the importance of building a great customer journey, streamlining content creation that grows your brand and much much more. This is one n...
Jan 09, 2023•41 min•Ep 201•Transcript available on Metacast In our final episode of the year and our 200th episode, we are delighted to be joined by Janis Thomas, who is the e-commerce & marketing director from Look Fabulous Forever! In this episode Nick and Janis discuss what channels they use for retention, what stops you retaining customers, how to scale up and much more. Let us know what you think of this episode! This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience c...
Dec 23, 2022•33 min•Ep 200•Transcript available on Metacast In this episode we share how not to lose customers and what turns a customer off buying! Nick is joined by the Global retailer director of Software AG & Founder of retail reflections, Andrew Busby. This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com . Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo! Interested in being involved with the show? Get in touch with us here hello@winni...
Dec 16, 2022•41 min•Ep 199•Transcript available on Metacast This week we have the epic Kerri McDonald to share why your brand needs Customer Retention Marketing, and How to Double your Campaign Revenue with Email & SMS! Kerri dove head-first into eCommerce over four years ago, driving her first brand to eight-figure status as Director of Marketing in less than three years. Ready for a new challenge, she co-founded The Greenhouse with her partner in 2020. Centered on eCommerce, email, and SMS marketing, The Greenhouse has quickly grown into an agency ...
Dec 09, 2022•36 min•Ep 198•Transcript available on Metacast In this episode, we have the awesome Adam Robinson from Retention.com to talk all things customer retention and customer lifetime value! Adam and Nick dive into the changing landscape of platforms such as Facebook and Apple. And share the new ways to help you grow your business through acquiring and, more importantly, retaining customers. This is an episode not to be missed and we would love to know what you think! This series is brought to you by Retention.com . Want to learn more? Check out ww...
Dec 02, 2022•41 min•Ep 197•Transcript available on Metacast This week is an episode all about Shopify fun facts that you should care about! Nick dives into and reviews 9 fun facts about Shopify that can help give you insight into what to look out for and the opportunities for 2023. Grab a drink, tune in and let us know what you think! Interested in getting involved on the show? Get in touch with us at hello@winningwithshopify.com Fact sources: Fact 1 - https://www.websitebuilderinsider.com/what-is-the-company-shopify/#:~:text=Shopify%20was%20founded%20in...
Nov 25, 2022•27 min•Ep 196•Transcript available on Metacast This week we have our good friend Ben Leonard back on the show! Ben is the founder of the epic brand BeastGear which he scaled up to a 7 figure business in 3 years and then successfully exited the business. Now Ben spends his time working with lots of e-commerce store owners to build, scale and sell their businesses too. We also have some very exciting news, Ben is now an official Winning With Shopify coach and you can work directly with him through our Winning With Shopify Member's area wh...
Nov 18, 2022•41 min•Ep 195•Transcript available on Metacast This week we have a very exciting episode as we are joined by previous CMO of Gymshark, Founder/CEO at THG Ingenuity and Head of Marketing at PLAY.com, Richard Chapple! Richard was at all three companies scaling them from £10m to £500m. He has now created The Growth Foundation to help Shopify stores grow and scale their businesses. In this episode, Richard shares his insights and knowledge of how you can grow your Shopify store and make more sales! We have some very exciting news for all our lis...
Nov 14, 2022•41 min•Ep 194•Transcript available on Metacast This episode is very exciting as we dive into Influencer Marketing! Nick is joined by Anand, Founder of Influencer Marketing platform, Aspire. Anand shares his knowledge of the industry, how Influencer Marketing can grow your brand, and key insights of the industry for 2022 & 2023. We hope you enjoy this episode and let us know what you thought of the episode at winningwithshopify.com . You can check out Aspire at: https://aspire.io Support the show...
Nov 04, 2022•36 min•Ep 193•Transcript available on Metacast Welcome back! This week Nick does a solo episode to dive into his 15 years experience working in the industry and his top 10 tips to help you ahead of Black Friday! Grab a coffee, your notepad and let us know what you think of this episode! Summary of episode: 1. Make collections for the long term 2. Don't de-value your brand 3. Do collect as many new customers as your can 4. Google Ads - increase budget early / build audiences 5. SEO - plan ahead! 6. Social - get aggressive & invest we...
Oct 28, 2022•28 min•Ep 192•Transcript available on Metacast Hello Everybody! This week on the show we are delving into how you can get your store's SEO ready for Black Friday and beyond! We have very special guest Thijs de Valk, CEO of Yoast! Nick and Thijs dive into what stores that don’t have big budgets can do to optimise their SEO, what the opportunities are for SEO this Black Friday & how merchants can make SEO last longer than just cyber weekend! We got a lot from this episode and we hope you do too! You can check out Yoast here - https://...
Oct 21, 2022•49 min•Ep 191•Transcript available on Metacast On this episode we have Nick Mattingly, Co-Founder and CEO of Switcher Studio to dive into Live Commerce! Nick & Nick discuss what Live Commerce is, what the current opportunity is with Live commerce, and why it can’t be ignored. Nick is a livestreaming and social video expert. He leads the Switcher Studio team as CEO and co-founder. Since 2014, he has led the company to partnerships with Facebook Live, LinkedIn, Microsoft Stream, and beyond. We loved having Nick on the show - we learnt a lo...
Oct 17, 2022•44 min•Ep 190•Transcript available on Metacast This week on the show we are discussing all things conversion rates! What they are, the struggles store owners face and how you can improve them! There is nothing more frustrating than visitors adding products to their cart but not converting. So, Nick is joined by Anthony and Nathan from 506 Shopify Apps to dive into why you might be struggling to convert your customers, and what you can do to fix that! Cartix App: https://apps.shopify.com/cart-drawer-discount-upsells EasyGift App: https://apps...
Oct 07, 2022•47 min•Ep 189•Transcript available on Metacast This week we are joined by Dileepan Siva. Dileepan Siva is the Founder and CEO of Upscribe enabling subscription eCommerce for fast-growing brands. Prior to Upscribe, he built growth teams for three B2B eCommerce startups all of which have been acquired and also led retail partnerships for Twitter Commerce as well as social commerce for eBay. Before entering the technology sector, Dileepan spent several years advising Fortune 500 CPG companies including PepsiCo, Unilever and others on emerging m...
Sep 30, 2022•49 min•Ep 188•Transcript available on Metacast 
