Episode description

To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas!

Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creator, and the right way to approach content creators as a brand!

Key Takeaways:
0:00 Introduction
1:03 About Christianne & Backpacking Bananas
3:06 How Backpacking Bananas was created
6:57 What’s the difference between a content creator and influencer?
11:00 How to find the right content creators and influencers for your brand
15:25 The do’s and dont’s when approaching content creators
19:14 How to create authentic partnerships
26:53 The importance of brand reputation
27:34 The process of working with a content creator
33:24 How to adapt when obstacles occur
37:38 The future for Backpacking Bananas

Christianne’s channel: https://www.youtube.com/@BackpackingBananas

Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital/ 

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