This week's guest is the CEO of Team Odeon, Ori Zilbershtein. With a diverse background in business spending development, marketing technology, and SEO, Ori specializes in finding ways to elevate those around him. In this episode, we dive into Google’s Digital Millennium Copyright Act (DMCA). Learn how the DMCA can be exploited by competitors to destroy your business rankings. We discuss the problem as a whole and evaluate potential solutions Google could put in place to stop this scam from hurt...
Aug 21, 2024•41 min•Ep 706•Transcript available on Metacast Google is upgrading its Local Service Ads, introducing an auto-select photos feature to display in businesses ads, with aims to enhance effectiveness and rankings. To fully take advantage, advertisers should start updating their LSA profile photos. Google says URL parameters can create crawl and indexing inefficiencies. The issue is most common among e-commerce websites that use URL parameters to filter, sort, and specify items. Last Monday, a federal judge ruled that Google is an illegal monopo...
Aug 15, 2024•31 min•Transcript available on Metacast Welcome back Founder of Flying Cat, Maeva Cifuentes. Maeva and Flying Cat recently published a report analyzing the extent to which different levels of AI-generated content impact content performance. The study takes metrics from 150 global content leaders, and today we dive into the aggregated results. AI content, SME processes, and confirmation bias… we take a look at the most significant factors when it comes to creating the best content. Tune in this week because, thanks to Maeva, we have ta...
Aug 13, 2024•42 min•Transcript available on Metacast Google announces they will be hitting advertisers with a 2.5% service fee for ads run in Canada starting in October. Advertisers, be sure to keep an eye on your geographic targets to avoid these fees in certain jurisdictions. Advertisers beware! Google Ads hit with major outage on August 1st, leaving advertiser information exposed to competitors! The data breach left merchant center information openly visible, raising major privacy concerns. Lastly, Google confirms that the Robots.txt file does ...
Aug 07, 2024•41 min•Ep 703•Transcript available on Metacast Patrick Hathaway is the Co-Founder of the revolutionary website crawler Sietbulb. The two-time winner of the best search software tool, Sitebulb makes technical SEO audits effortless and affordable. On August 5th, Sitebulb released a comprehensive JavaScript SEO report and we dive straight in to discuss everything covered. Discover what JavaScript SEO is and what it means to the modern website as Patrick shares key findings and hurdles discussed in the report, providing insights into optimizing ...
Aug 06, 2024•1 hr 15 min•Ep 702•Transcript available on Metacast This week’s guest is Maeva Cifuentes, founder of the Barcelona-based agency, Flying Cat. Maeva’s expertise also goes beyond the agency, working as an SEO marketing strategist for many major brands. With a strong multilingual background, Maeva specializes in marketing at a multi-language level, and she will help you decide if taking a multilingual approach to marketing and optimization is right for your business. Finally, get a first-hand look into the secrets of AI-powered marketing as we dissec...
Aug 02, 2024•39 min•Transcript available on Metacast Join us for episode 700 of EDGE of the Web! We’re grateful for each and every listener who keeps us motivated to push out new content each and every week, so raise a glass as episode 700 gets underway! Reddit has limited all but one search engine from accessing its content. Surprise, surprise… It's Google. This move is sparked by an ongoing trend of publishers and websites aiming to protect their data from AI training models, although Google is an exception, likely due to their recent $60 millio...
Jul 30, 2024•47 min•Transcript available on Metacast Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of...
Jul 24, 2024•43 min•Ep 699•Transcript available on Metacast Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews have taken a downward spiral in result frequency, as the AI feature now only shows up in 7% of all queries. Noticeable drops come from education, entertainment, and e-commerce queries, while Reddit and Quora citing rates near zero. Google confirms there is no way to prevent specific content from appear...
Jul 17, 2024•28 min•Transcript available on Metacast Welcome back to the EDGE! This week’s guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in fo...
Jul 16, 2024•41 min•Transcript available on Metacast Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always. To better combat misinformation, Google will now require that advertisers disclose election ads that contain digitally manipulated content. This policy will automatically apply in-ad disclosure to all ads that use digitally altered images, audio, or video of real people or events. Advertisers beware! Apple has expanded their 30% fee on Facebook and Instagram ad purchases throug...
Jul 03, 2024•41 min•Ep 696•Transcript available on Metacast Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. Universal Analytics takes its final ride into the sunset this month. Google announced that on July 1st, 2024 they will fully discontinue and shut down this web traffic metrics tool. We sure hope you have, but if you haven’t, don’t forget to migrate to GA4 ASAP! A recent study has unveiled a rise in authority for E-Commerce a...
Jun 27, 2024•46 min•Ep 695•Transcript available on Metacast Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google’s integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today’s search landscape as we take a trip down the SGE rabbit ...
Jun 26, 2024•54 min•Transcript available on Metacast Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench trial, causing a major setback to the Justice Department’s antitrust push against Big Tech. Reddit is revamping its comment stream ad placement with hopes to increase reachability to users. The updated ads will be larger and appear inside of conversation threads to reach users at the highest engagem...
Jun 21, 2024•33 min•Transcript available on Metacast This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and hosts and produces the Search with Candour podcast. Marks is the Co-Owner of Candour and has over 20 years of industry expertise in SEO and PPC under his belt. He is also a regular member of Search with Candour. Discover what it means to be a podcaster in 2024 as we follow the evolution of the Sear...
Jun 19, 2024•47 min•Ep 692•Transcript available on Metacast We welcome Will Critchlow back for his second segment this week to discuss SEO testing at scale for large enterprises and the potential for AI to make its way into the space. We assess the extreme search volatility in recent years and how it has dramatically increased the importance of conducting SEO tests for an organization. Discover the certain types of businesses for which large-scale testing is designed and why certain companies should take an alternate approach. Find out if AI can become t...
Jun 12, 2024•48 min•Transcript available on Metacast Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search. Aleyda Solis has composed a collection of resources surrounding the API Doc leaks, readily accessible for you to gather the full picture of what these leaks mean for SEO. Be sure to keep this list in your back pocket for any current and future updates! Google AI Overviews are now showing up in only 15% of search queries, a major drop s...
Jun 06, 2024•39 min•Transcript available on Metacast Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Welcome back to the EDGE! This week’s guest is Will Critchlow, founder and CEO of SearchPilot, the revolutionary SEO testing technology that enables users to run large-scale SEO testing programs rapidly. With a prominent background in digital marketing, Will has cemented himself as a legacy SEO within the industry over the past two decades. In this episode, disco...
Jun 05, 2024•40 min•Transcript available on Metacast Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Erin Sparks and Jacob Mann are returning to bring you the hottest SEO news of the week. Mordy was absent this week, but worry not, as the great Michael King fills in! Google AI overviews are under fire for giving dangerous and wrong answers. Announced at Google I/O and recently rolled out, the AI summary tool has quickly gathered attention for its comically incor...
May 30, 2024•53 min•Ep 688•Transcript available on Metacast Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. We welcome back Michael Lewittes for his third interview segment this week. We dive into Ranktify, the content optimization tool Michael founded back in 2022. Learn how Ranktify offers you the capability to connect the dots between product and user through a holistic process of amplifying each piece of E-E-A-T in your content. Micheal gives insight into the futur...
May 29, 2024•40 min•Transcript available on Metacast Google Under Scrutiny: Examination of the Lies ALERT ALERT ALERT! We have some major news to uncover today on EDGE News Flash concerning the anonymous source leaking major API documentation from the Google Search division. Joining the flash is the one and only, Michael King , Founder of iPullRank Agency. Michael took it into his own hands to dive deep into these documents to reveal the truth that SEO individuals worldwide have been looking for! You won’t want to miss this episode, these API docu...
May 28, 2024•17 min•Ep 686•Transcript available on Metacast Are you curious about Google's latest moves in SEO and AI? This week on EDGE of the Web, host Erin Sparks and show producer Jacob Mann explore articles that reveal Google's strategies and advancements in these ever-evolving fields. Google's helpful content system might be changing a bit. The recent update folds helpfulness signals into their core ranking algorithm, making them page-level considerations. This means content on individual pages will be judged for its value to users, with some influ...
May 23, 2024•41 min•Transcript available on Metacast Welcome to another episode from EDGE of the Web, where we dive deep into the world of E-E-A-T and how that amplifies content into being viewed as valuable in the eyes of Google. We have an exceptional guest joining us for round 2, Michael Lewittes, the founder and CEO of Ranktify. We explore Michael's unique insights into the evolving landscape of search engine optimization referencing his experiences in the media industry. Don’t miss this week’s interview to uncover the benefits of transparency...
May 21, 2024•38 min•Transcript available on Metacast Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI. The "Content Decay Exposed" delved into a conversation between Google's John Mueller and Lizzi Sassman as they tackled the challenge of content decay in the online sphere. This sheds light on Google's ongoing efforts to address and navigate the evolving landscape of search engine optimization. Ano...
May 18, 2024•40 min•Transcript available on Metacast On top of being the founder and CEO of Ranktify, Michael Lewittes has had his hand in every jar of the SEO industry. As a media industry expert and journalism extraordinaire of over 25 years, Michael has achieved leadership positions for companies such as NBC, The New York Post, and New York Daily News. In this episode Michael walks you through his early career and how he came to realize the importance of SEO to succeed in digital journalism. Discover how he blossomed into an SEO specialist in o...
May 16, 2024•44 min•Ep 682•Transcript available on Metacast Welcome back to news from the EDGE! Mordy couldn’t make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newscasting a crack! Google’s March 2024 Core Update has come to an end! The update consisted of sizable algorithm changes to reduce low quality and irrelevant content, resulting in 40% of websites being de-indexed or removed from search results. The Department of Justice is gearing up for their closing s...
May 08, 2024•51 min•Ep 681•Transcript available on Metacast Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be taking in the creation and curation of content. Michel lays out how brands can stand out in an AI-dense playing field through personalization and user experience optimization. We evaluate the complete history of Google’s ranking factors, pointing out which framework in E-E-A-T (or should we call it...
May 07, 2024•40 min•Transcript available on Metacast Welcome back to News from The EDGE! TikTok has been ordered by the U.S. Government to sell the platform to a U.S. company within 9 months or face a ban in the states. TikTok plans to contest the U.S. ban, claiming the bill signed into law by President Joe Biden is unconstitutional. In Google news, the March 2024 Core Update is complete. This update dwindles the importance of links, prioritizing content quality, trustworthiness, and depth as primary ranking factors. Also, internal troubles are hi...
May 03, 2024•33 min•Ep 679•Transcript available on Metacast This week's guest is Michel Fortin, VP of Growth Marketing at Musora Media. In that role, Michel leads digital marketing and optimization strategies such as auditing and improving the marketing funnel performance, expanding visibility, and increasing traffic. Michel has over 30 years of experience constructing a revolutionary outlook on mass AI virtualization. Discover how Moore’s Law is shaping projections for the exponential growth of AI and how SEOs must transition to a high-tech, high-touch ...
May 02, 2024•38 min•Ep 678•Transcript available on Metacast Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Local SEO specialist, Joy Hawkins, returns for her second interview segment this week. Joy shares the recent landscape of local SEO, including some big shifts in the space that you need to know! Discover the possibilities of LSAs and videos, learning how they can shoot you up on the SERP. We discuss the rise of AI and where the user fits into this sea of content....
Apr 24, 2024•45 min•Transcript available on Metacast 
