Episode description

Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench trial, causing a major setback to the Justice Department’s antitrust push against Big Tech.

Reddit is revamping its comment stream ad placement with hopes to increase reachability to users. The updated ads will be larger and appear inside of conversation threads to reach users at the highest engagement level. 

Google Ads is phasing out credit and debit card payments for advertisers. By July 31st, advertisers must attach a bank account and follow a monthly invoice payment format. This move is supposed to only affect high-growth accounts, but the spend thresholds have not yet been released. 

Plus, Mordy unleashes all of his frustrations in an all new segment ‘Captain Obvious’. 

Keep riding the SEO wave with us as we give you all you should know about SEO and digital marketing this week on the EDGE of the Web!

News from the EDGE:

[00:06:43] Google pays $2.3 million to secure bench trial in adtech antitrust case

[00:09:22] Reddit Launches Updated Conversation Ads

[00:13:57] EDGE of the Web Sponsor: Site Strategics

[00:15:59] Google Ads phasing out card payments

Captain Obvious: 

[00:18:07] You can't have product or service differentiation unless you are actually different in some way.

AI News:

[00:21:35] Spotify announces an in-house creative agency, tests generative AI voiceover ads

[00:23:15] Color and OpenAI tackle AI cancer care

AI Tools:

[00:25:20] Researchers teach AI to speak dogs?

Barry Blast from Search Engine Roundtable:

[00:26:51] Google Business Profiles Websites No Longer Load - 404

[00:28:10] The Maddening Adventure Of Tracking AI Overviews In Google Search Console

[00:30:01] EDGE of the Web Sponsor: Inlinks

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources: 

• Google pays $2.3 million to secure bench trial in adtech antitrust case
• Reddit Launches Updated Conversation Ads
• Google Ads phasing out card payments
• Spotify announces an in-house creative agency, tests generative AI voiceover ads 
• Color and OpenAI tackle AI cancer care 
• Researchers teach AI to speak dog
• Summarize, connect, and remember online content
• Google Business Profiles Websites No Longer Load - 404
• The Maddening Adventure Of Tracking AI Overviews In Google Search Console  

#StandwithUkraine edgeofthewebradio.com/ukraine