Episode description

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of bias this week on the EDGE of the Web!    

Key Segments:

[00:03:53] Reintroducing Garrett Sussman 

[00:04:57] What are AI Overviews on the SERP? 

[00:07:37] Understanding Consumer Intent

[00:11:01] Garrett’s Cognitive Bias Concepts 

[00:13:11] EDGE of the Web Title Sponsor: Site Strategics

[00:23:25] Serving Consumer Bias

[00:27:00] EDGE of The Web Sponsor: Wix 

[00:32:24] Can You See Bias Through Analytics?

[00:39:31] Final Thought From Garrett