As UX designers, do we really know our audiences, and do we fully appreciate how some might experience things differently to others? What are we doing to design for the broad range of experiences and abilities of our users?
This presentation will explore how we map the phases of the customer journey against specific areas of inquiry related to customer needs and then apply this framework to a review of competitive and comparative brand experiences. The outcomes of this analysis deliver both qualitative and quantitative results that inspire our clients and us. In turn, the insights gained enable our design team to deliver far more compelling experiences.
What does your office look like? Is it a big space or a small space? Open plan or partitioned? Have you ever thought about the influence of space on your design work? We’ve been experimenting with space and time constraints to explore new ways of interacting with our environment to produce awesome designs and get stuff done.
Life brings with it many uncertainties. That we all die, however, is not negotiable. As technology creeps into more aspects of our personal lives, we must begin to consider what death means for the interactive technologies that we design and build. For example, have you ever considered what should happen to all your saved emails after you die? Whether you are designing banking systems, attempting to grow an online community, or building an online store for a retailer, there is no escaping human ...
The oncoming tidal wave of Big Data, with its rapidly evolving ecosystem of multi-channel information saturated environments and services, brings profound challenges and opportunities for the design of effective user experiences that UX practitioners are just beginning to engage with in a meaningful fashion.
It lurks everywhere, part of everyday life. And yet in most cases opinionitis has minor flareups and is forgotten. But there are certain conditions which can cause opinionitis to transmute into a deadly syndrome that sweeps all before it. And certain environments which allows opinionitis to rage unchecked. Those conditions, and that environment, is the product development team.
This talk describes a project to test the new NAB retail store design and how it became a catalyst for increasing the respect and strategic use of experience design in a large organisation.
Change aversion is a natural response, which technology often exacerbates. Evolutionary changes can be subtle and occur over many generations. But Internet users must sometimes deal with sudden, significant product changes in applications they rely on and identify with. Despite the best intentions of designers and product managers, users often experience anxiety and confusion when faced with a new interface or changed functionality. While some change aversion is often inevitable, it can also be ...
I’ll explain the process of designing a 4 and a 1/2 star app. I’ll share our successes and our lessons learnt from the project.
A quick introduction to the Design Studio Methodology and how I use a version of it to quickly produce wireframes while getting buy-in from the project team and stakeholders – in just a few hours.
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You can’t learn what you already know. In an epic quest to truly uncover customer innovation I share learnings and unlearnings from the early stage of our iPad app project. Goal 1: Unlearn complexity; Goal 2: Relearn simplicity. Why? To deliver on true business innovation – the one that is for the customer.
We have seen a proliferation of sites lately adding social networking buttons to every page of their website. But do users want to share your website with their friends and if so, how do they want to do this? I will share some of our recent usability test findings.
Sometimes testing your designs in the lab just isn’t going to cut it. Get out on the streets and test! I’ll share 30+ tips for testing on the streets, cafes and shops. Find out why chocolate is the ultimate lure, why women trump men and why cardboard is your new best friend.
Designing for mobile is challenging. I’ll discuss 5 things which everyone should be considering when they create their mobile strategy, such as “having an app isn’t everything” and “context is everything”. I’ll include some examples of mobile strategies that have been successful and some that have been failures.
The GOMS keystroke level model is a simple technique that allows you to quantitatively compare the efficiency of alternative designs. Its powerful, compelling and can be done in a few minutes yet most UX professionals have never heard of it. A 10 minute introduction is all you need to get started.
Culture change is hard and it can take a long time. Over the last decade the understanding of how to do usability (properly) has become mainstream. We’re too impatient to wait that long for accessibility and inclusive design to become mainstream as well; after all, isn’t access a fundamental part of the user experience?
After printing out key sections of bbc.co.uk onto what has now become known as the ‘Wall of Shame’, the BBC decided to embark on an ambitious project. The goal was to create a global experience language to drive consistency and coherence across the diverse, cross-platform portfolio of BBC products and services, all of which had different brands, audiences, contexts of use, and most problematically, design teams.
Australia’s cities fuel our economy and define the quality of our urban life. But as Australia’s population ages we need a different strategy for the future. What role can design play in more integrated decision making for a more productive and human-centred city? Adelaide’s 5000+ is a national urban pilot bringing design-based thinking to public policy. Can design be used as a tool to more creatively engage people in shaping the cities we all want? Are design-based methods the key to more effec...
What does it mean to be human? How can an understanding of what humans are, have been and could be, mean to a designer? How do you begin to access a more meaningful world, for you as a designer and the people you are designing for? Taking an Anthropologist’s mindset allows us to glimpse the beauty of what it means to be human. How we as designers can create objects, interactions and services not just to meet needs, but to meaningfully grow the people who interact with our work, be they customers...
Microsoft’s “Metro” design language first appeared on Windows phone, and has now been adapted for Xbox and Windows 8. Since its appearance it has generated a combination of praise, confusion and copious discussion among interaction designers. Is Metro a valid attempt to evolve the art of interactive products and services? Or is it a deliberate strategy to commoditise interaction design to the point where it requires less design, and less designers?
This talk is about the journey from ‘secret design business’ to ‘design transparency’. It’s my own journey at Atlassian, relevant to anyone who is on, or about to embark upon, a similar journey. Industry leaders paint a picture of how things should be, and that’s great, but I’ve always had trouble bridging the gap. HOW do I get there? What do I do first? They make collaboration and design processes seem simple, but the truth is they’re hard. You may need to change both your own, and your team’s ...
Designers must continually learn to survive. New technologies, new philosophies, new roles and responsibilities, new tools and methods all keep designers on their toes throughout their career. But one skill persists no matter where designer find themselves, the ability to ask Why? Asking customers why they do what they do or believe what they believe unlocks the foundation for inspired design. Asking organizations why they follow their strategies unearths good habits or dangerous ruts. Asking ou...
If ‘good enough’ is the new ‘above and beyond’, how do we make sure that we’re building the best experience? This final ramble will attempt to bring together underlying themes that constantly emerge and how we can make the rules of agile work.
Share Tref’s experiences on a Lean UX project working in quasi startup mode. See him present it assisted by an agile scrum board, a backlog of story cards and not a single powerpoint slide. He’ll discuss ideas of negotiation, compromise and surrender, giving up some control and knowing how much to retain, and earning the respect that allows you to do it.
Agile development is fast and lean and requires a close knit team of people working and collaborating day to day and hour to hour. We’d like to talk about our approach as an external UX team needing to integrate closely with a client and their agile development team. We’ll demonstrate how we retain our working space and how we synchronise and integrate our team into the agile development team without having to camp out on their doorstep bathed in fluorescent lighting.
What do natural selection, fibonacci, agile development and parenting have in common? This talk will explore the reasons why agile is the way to go, naturally.
Through the lens of product reagileux-2012leases for JIRA 4.2 and FishEye 3.5, this presentation will walk through social & cultural difficulties involved with inserting UX practices into a classic developer-driven agile culture, and the tools we used to overcome them.
The UX industry has settled into maturity, with definite methodologies, and approaches. In no way attempting to create another one, this talk looks at the permaculture principals of community, fairness and sustainability and how they can neatly fit into a balanced design ethos. This talk will reference content from http://permacultureprinciples.com.
This presentation will describe strategies and techniques to overcome design resistance and get work done. These include knowing when to stop designing, how to pair with developers, annotating cards, using a UI bootstrap and pattern companion, and the importance of a trusting culture.
