Hearing the voice of the customer in the enterprise product development lifecycle - podcast episode cover

Hearing the voice of the customer in the enterprise product development lifecycle

Apr 01, 201521 min
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Episode description

Have you ever struggled to create a robust evaluation methodology for diverse and complex products? In this presentation, we describe how we have implemented an effective UX framework suited to large enterprises that acknowledges the voice of the user, while managing stakeholder expectations. Presented by pioneer consultancy U1 Group and Telstra.
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Hearing the voice of the customer in the enterprise product development lifecycle | UX Australia Podcast: All presentations from 2009-2014 - Listen or read transcript on Metacast