If you're a business owner, you know that an economic downturn can have a serious impact on your bottom line. But what can you do to prepare for the worst? In this podcast, Jennifer, Daniel, and Patricia discuss some simple steps that you can take right now to help weather the storm when an economic downturn hits -- from diversifying your products and services to cutting costs and boosting marketing efforts, we'll give you the tools you need to keep your business afloat.
Nov 22, 2022•25 min•Ep 47•Transcript available on Metacast Do you feel stressed? We all need some stress in our lives to function, but too much stress causes unintended consequences. As entrepreneurs, we tend to get stressed out a lot easier than other folks, primarily because a good chunk of our pay and success comes from the work that we do rather than being in a guaranteed salary position. So, with all that said, how can we lessen the stress that we feel and pay better attention to not only our health but be more focused on our business and future? L...
Nov 15, 2022•16 min•Ep 46•Transcript available on Metacast How do you get inspired by your business? Listen in as Jennifer, Daniel, and Patricia discuss this very idea from having a vision and mission for your business to staying excited about your work. This episode is perfect for anyone who wants to learn how to be more inspired by your business!
Nov 08, 2022•28 min•Ep 45•Transcript available on Metacast So you've decided you are going to start a side hustle! You're imagining all the fun you'll have, and all the money rolling in. It's quite the high! You may want to stop the presses - for a couple of minutes - and consider a few things first though: How will the tax man see what you're doing - will they consider it a real business, or deem it a hobby business, and disallow deductions you've taken? Is it something you truly want to do JUST ON THE SIDE, or might you consider doing it full-time at ...
Nov 01, 2022•25 min•Ep 44•Transcript available on Metacast "Whether you think you can or think you can't, you're right!" Henry Ford. Belief and Confidence. In this episode, Jenifer, Patrica and Daniel tackle the connection. Can you be confident without belief? Can you believe in your product or service, yet lack confidence? Many entrepreneurs struggle with these issues. We break it down and provide suggestions.
Oct 25, 2022•25 min•Ep 43•Transcript available on Metacast A lot of people have some great ideas but aren't really sure about how to know if the idea would be a viable business or how to start going about opening a business and selling that idea to people. Listen in as Jennifer, Daniel, and Patricia talk about ways that you can figure out how you can determine the viability of the idea as a business and what to do when you're certain your idea will sell to start operating your business.
Oct 18, 2022•17 min•Ep 42•Transcript available on Metacast About 3 years ago, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo decided to launch a new podcast. It was the first time the three of them produced their own show - they've appeared on other people's programs but never had one of their own. During that time, the three hosts of this show have learned quite a bit about producing a podcast - from coming up with the topics to getting each of the episodes out regularly every week for 3+ years. Listen in and see what they've lear...
Oct 11, 2022•15 min•Ep 41•Transcript available on Metacast What is the difference between a copyright and a trademark? What about a service mark? Listen in as we go through how you can protect your intellectual property and how to avoid using someone else's property and possibly avoid legal liabilities when producing any form of content. Our guest, Randi Karpinia of Sagacity Legal walks us through knowing what the difference is between the different types of protections and how we can use those protections to keep our intellectual property ours. R...
Oct 04, 2022•38 min•Ep 40•Transcript available on Metacast Many business owners feel objections are the bane of their existence - they struggle with "overcoming" them, and feel they are in a competition with the prospect. But objections, especially if you see them over and over, can be a GREAT way to build your business. In this episode, we talk about how to do just that. How to approach an objection in the wild, how to answer it for the prospect, even if you don't know the answer, and even how to harness it to work for you . Yeah. Make it work FOR...
Sep 27, 2022•27 min•Ep 39•Transcript available on Metacast In the wake of many scandals over the years, many companies have lost consumer trust. Maybe it wasn't a scandal, but there may have been a data breach, a "marketing mishap" or some other issue that caused the loss or erosion of trust. What does a company do to avoid losing trust and, if trust is lost, is it gone forever? Listen in as Jennifer, Daniel, and Patricia tackle the issue of trust in business and what you can learn from this conversation.
Sep 20, 2022•30 min•Ep 38•Transcript available on Metacast Do you have clients, customers or patients who just LOVE you, your products or your service? You may already offer gifts to those who send referrals to you. Do you feel like there's more you could do? Jennifer, Patricia, and Daniel break down the idea behind affiliate marketing. You will learn what affiliate marketing is, and how you can use it in your business.
Sep 13, 2022•28 min•Ep 37•Transcript available on Metacast They say in business that how quickly you can pivot from where you are to a new situational norm is key to your success. Speed of implementation is also a strong indicator of your ability to survive new realities. Listen in as Jennifer, Daniel, and Patricia talk about pivoting to survive whatever the economy/world throws at your business today, tomorrow, and thereafter.
Sep 06, 2022•21 min•Ep 36•Transcript available on Metacast There are many things that can cause a disruption to your business at any given time - regulatory-wise like GDPR, CCPA, etc. to PCI, HIPAA, etc. and then there are industry disruptors that can wreak havoc, like Uber changing the way the taxi market operates or Netflix changing how we watch movies... And there are tools that we use daily that may be here one day and not the next. Think what would happen if you relied on Facebook to get clients and you lose your account the next day. What wo...
Aug 30, 2022•19 min•Ep 35•Transcript available on Metacast Regardless of if you are doing it online or offline, networking is necessary for many businesses to gain new partnerships, clients, and other relationship goals. And the biggest challenge most of us face is the pitch - how we share what we do in such a way that we a) don't put the other party into a coma, and b) maybe even come across as INTERESTING, perhaps even referralable. We've all seen people at events who ramble on and on... and ON.. without imparting any understanding of what...
Aug 23, 2022•24 min•Ep 34•Transcript available on Metacast We're all human. We all have "squirrel syndrome" to an extent, we all often get caught up in fighting the fires in our business instead of preventing them, and we all get tired and drop what we're doing at some point. In this episode, Jennifer, Daniel, and Patricia talk about how to prevent fires, how to work on the business as well as in it, and how to make our efforts better, and be more consistent. With more consistent efforts, we have more consistent results in our business. Some of the...
Aug 16, 2022•19 min•Ep 33•Transcript available on Metacast If you have to choose between a good reputation and great wealth, choose a good reputation ...but Why? Why would Jennifer, Patricia and Daniel agree that you should periodically review and manage your reputation? Learn about some reputation management tools. Get ideas to create your reputation, by design. Also...they do answer that Why question!
Aug 09, 2022•17 min•Ep 32•Transcript available on Metacast Unless you've been living under a rock, you know how society has been viewing "good vs. bad" in the past couple of years. As a result, if you are in business, you probably know of the importance of being seen as a good corporate citizen. But how do you get to be known as a good business and one that the millennials want to support? Listen in as Jennifer, Patricia, and Daniel talk about social good and what you can do to improve your standing in the community. -------------------- Sources: https:...
Aug 02, 2022•31 min•Ep 31•Transcript available on Metacast Does your business have the CAPACITY, the CAPABILITY to grow? What factors play into scalability? Jennifer, Patricia, and Daniel discuss a number of factors that contribute to a business having the capacity to grow, including business legal structuring, various ways to finance it, and understanding your numbers. There are even reasons to NOT grow a business, to leave it at the level it's currently at. And then exiting the business - all things to consider as you look...
Jul 26, 2022•27 min•Ep 30•Transcript available on Metacast Managing the budget of a small business is hard. You have limited options. Many business owners wonder what they can cut from the budget to stay profitable. Patricia, Jennifer, and Daniel discuss why marketing and customer service should NOT get cut. No B.S. Grassroots Marketing by Dan Kennedy and Jeff Slutsky is a resource.
Jul 19, 2022•19 min•Ep 29•Transcript available on Metacast We know the saying, there's no "I" in TEAM. Often, that means that we have to play together to get the best result for everyone involved. But does that apply in the business world too? For many people, they are not subject matter experts in everything. For instance, you may be great at designing the widget or service they offer but are terrible at sales and/or marketing. So having the sales/marketing person join your team can be a major boost to your productivity and value. But...
Jul 12, 2022•28 min•Ep 28•Transcript available on Metacast For some people, making $1,000,000 (one million dollars) a year is a goal. It's a nice goal but for some businesses, simply unrealistic. Then there are those who have been making $50,000, $75,000, or even $100,000 and want to get to $500,000 within 6-12 months. What could be wrong with that, one might think? A LOT! Growing too fast in business can be one of the deadliest trajectories for any business to take as the business may simply not be equipped to take on all of that new...
Jul 05, 2022•12 min•Ep 27•Transcript available on Metacast In business, we enter into many kinds of partnerships. Some are formal, with paperwork delineating who is responsible for what, and articulating our various investments in the relationship. Other times, they are less formal, with us choosing one vendor over another and simply moving our business away from the old one, and to the new one. Sometimes these relationships work well. Other times, not so much. In this episode, we're exploring some of the good, bad and ugly of the various partnersh...
Jun 28, 2022•16 min•Ep 26•Transcript available on Metacast Have you ever thought about how much data there is in your small business? All that data has to be in compliance with all kinds of government regulations. Other data requires management. Where do you put that data? What do you do with it? How does it help you? Jennifer, Patricia, and Daniel present ideas you can use to manage this mess of data we all encounter in our small businesses!
Jun 21, 2022•19 min•Ep 25•Transcript available on Metacast Many of us tell ourselves stories of why we're in a given situation or facing a particular problem, often blaming external forces for our troubles. But there are many ways that we can turn that around and find new ways to think about a problem and look at new solutions when we understand how our subconscious mind works and what we can do to change it. Listen in as Jennifer, Daniel, and Patricia go through some things that you can start doing right away to potentially find new ideas, discover pos...
Jun 14, 2022•22 min•Ep 24•Transcript available on Metacast There used to be a saying, "if you are the victim of a cyberattack..." It is no longer though "if", it is "when!" A recent Verizon study showed that in the last year, there has been an increase in cyberattacks - roughly about 13% - more than the total number of cases combined over the last 5 years! This means that if you are not already working with a qualified professional, NOW is the time to get them in and make sure you are safe....
Jun 07, 2022•22 min•Ep 23•Transcript available on Metacast Do you wonder if you're burned out, or if it just happens to others? Burnout is one of those buzzwords that everybody uses - but it's a serious issue, regardless of whether you're a solopreneur or the head of a corporate team. Listen in as Jennifer, Daniel, and Patricia talk about why it's so important to recognize the symptoms and some things to do to prevent it from happening or to stop it in its track if you're already in it.
May 31, 2022•32 min•Ep 22•Transcript available on Metacast Have you ever wondered what that pesky Profit and Loss Statement is for? Money in the bank account is proof that you're profitable, right? There's actually far more to the profit and loss statement than that. In this episode, Jennifer, Patricia, and Daniel talk about what the numbers on your P&L statement mean. Learn how you can use those numbers to call the right play for your business.
May 24, 2022•22 min•Ep 21•Transcript available on Metacast Is it Worth It to Train Employees? Daniel strongly believes so, and tells us all about it! Jennifer and Patricia chime in on the importance of providing training for your employees. Many businesses treat training as an expense, not an investment. Listen in as we talk about how training can be an investment and an asset in your business.
May 17, 2022•18 min•Ep 20•Transcript available on Metacast We all know the used car salesperson stereotype of being high-pressured salespeople. Many times though, high-pressured sales tactics fail to move us as we normally buy on emotion and justify our purchase with logic. Listen in as Jennifer, Daniel, and Patricia talk about the sales tactics in use and how each way can be used to your benefit.
May 10, 2022•14 min•Ep 19•Transcript available on Metacast Everywhere you look, prices on everything seem to be skyrocketing. It doesn't matter whether you're looking for a product or service, there's a pretty good chance that what you're looking for has gotten much more expensive in the last year than what that same product or service cost you this time last year. If you own a business, that also means that your own raw cost of goods are likely more expensive too leaving you scrambling to figure out how to cover your costs without passing on too many p...
May 03, 2022•27 min•Ep 18•Transcript available on Metacast 
