Sure you’ve heard of brand positioning— and it’s one thing in marketing theory, but how is it in real-life applications? Today, I’m uncovering the basics of brand positioning. What are the top five things you need to succeed at it? Find out why understanding your audience, knowing your competition, and finding your unique value prop are some of the best ways to improve your brand. What else is on my list? Just push play to find out! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmi...
Aug 14, 2024•10 min•Transcript available on Metacast Creating your personal brand isn’t as hard as you might think. Are you caught up worrying about how you’re going to come up with that endless original content? Well knock it off because TBH, you’re not going to need as much of it as you might think. In this Bathroom Break, I’m chatting with Jay about how I built Marketing Millennials to over 1M+ followers and revealing the secret sauce to Marketing Millennials’ success. What role did content curation play in my rise to the top? Honestly… it’s wa...
Aug 12, 2024•12 min•Transcript available on Metacast He’s one of the geniuses behind Complex's many viral successes including Hot Ones, Sneaker Shopping and GOAT Talk. Meet Moksha Fitzgibbons, President of Complex and overall master of media. Discover the secrets behind successful media partnerships and content development as Moksha shares his insights on aligning personal passion with business, leveraging new technologies, and designing content for viral moments. How has Complex remained the consistent platform for discovering talent and engaging...
Aug 09, 2024•33 min•Transcript available on Metacast So you’re trying to grow your LinkedIn page but don’t know how to get to that 1 million follower mark? Don’t worry— with these five simple tricks that helped me gain my first million, you can get there too! Learn how timing, content optimization, and compelling images can drive your follower count and land you the reach you need to succeed. Tune in now! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www...
Aug 07, 2024•7 min•Transcript available on Metacast If no one’s left a review on your product, will anyone be there to buy it? Social proof is everything. After all, you wouldn’t choose an Uber driver with zero ratings, would you? Jay and I break down the importance of social proof and explain how you can get more of it. How should you be using social proof to your advantage? NGL, but… these tips might actually surprise you! Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://w...
Aug 05, 2024•10 min•Transcript available on Metacast Tired of your social media being a ghost town? Then it's time to unleash the power of the meme. Join us as we dive deep into the world of meme marketing with Aidan Brannigan, the social media wizard behind The Marketing Millennials. What are his secrets to turning viral jokes into serious points of engagement that drive brand awareness? Aidan’s spilling the tea on everything from meme creation to managing multiple social media platforms and tackling the age-old question of quantity vs. quality. ...
Aug 02, 2024•33 min•Transcript available on Metacast Tired of your emails hitting the spam bin? It’s time to clean up your email list then. In this ep, I’m chatting with Brian Minick, COO of ZeroBounce, as he reveals the secrets to skyrocketing your email marketing success. Why does quality trump quantity? And what are the metrics that truly matter most? Brian unravels the importance of having a high-quality email list, the risks of using unmarketable or spam trap emails, and the benefits of utilizing double opt-in. Learn how to avoid the BIGGEST ...
Jul 31, 2024•33 min•Transcript available on Metacast So you just got your first official hater… Congratulations! Seriously, it’s not as bad as you think. Sometimes, negative feedback is a good thing— it means you’ve reached enough people for some of them to have an opinion about you. Without any haters, you’re never going to have stark raving fans. But how much should you care about what your haters are saying? Jay and I chat about our experiences with negative feedback and explain how to reframe that negativity and channel it into something posit...
Jul 29, 2024•10 min•Transcript available on Metacast Looking to improve your marketing strategies and drive more conversions? Then take a listen to what Alex Nazarevich, the VP of Growth at Unbounce, has to say about the importance of testing and optimization in marketing. How can embracing unpredictability lead to innovative marketing ideas? Alex explains why marketers need to stop getting caught up in the minor details and start focusing on the customer’s perspective to prioritize what drives the most conversions. What elements should you start ...
Jul 26, 2024•37 min•Transcript available on Metacast She’s the intern who blew up Mixoloshe (literally) and the internet. He’s the CEO who came up with the genius idea behind the viral rebranding campaign. Meet Mike Chambers, the man behind one of the internet’s biggest marketing rebrands. Seriously, this brand didn’t just crush the art of rebranding they absolutely SMASHD it. We’re talking an 800% jump in revenue in under 60 days with 0 ad dollars. That’s right, ZERO ad dollars. Mike breaks down exactly why Mixoloshe chose to ditch the name and r...
Jul 24, 2024•41 min•Transcript available on Metacast Get in the Goldilocks Zone. When it comes to social media, you don’t want to post too much or too little. So what’s the golden ratio for your content posting schedule? Jay Schwedelson and I unravel the secret formula to keeping your audience tuned in to your content and engaged. How are relevancy and frequency tied together? And should you keep posting content to maintain frequency, even if you don’t really have a lot to say? Let’s just say the answer may surprise you… Follow Jay: LinkedIn: http...
Jul 22, 2024•11 min•Transcript available on Metacast Anyone can start a podcast. But not anyone can monetize one. I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium? Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignme...
Jul 19, 2024•33 min•Transcript available on Metacast Googling anything is sooooo 2015. If you aren’t using Reddit, then LITERALLY, what are you doing? SEO isn’t what it used to be and Senior Product Manager of SEO and Acquisition at Scribd, Abby Gleason is here to explain exactly what’s changed. Abby reveals how you can stay relevant and optimized when it comes to search engine traffic and breaks down the best ways to optimize your traffic for platforms like Reddit and Quora. Plus, how has TikTok shaken up the Google search landscape? Abby shares ...
Jul 17, 2024•39 min•Transcript available on Metacast As the great Kenny Loggins once said, “You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run.” The same advice is 100% applicable to win-back email marketing strategies. Jay and I break down everything you need to know about winning people back to your email efforts. What’s the one marketing line you should avoid like the plague? And is it true that bots can interfere with your one-click unsubscribe button? Tune in now to find out! Follow Jay: Linked...
Jul 15, 2024•13 min•Transcript available on Metacast On the struggle bus to make your brand stand out in a crowded market? Can’t quite unlock the secret formula to building a loyal community? Then get ready for a high-energy dive into the essentials of personal branding and community building. Brand strategist Kara Redman reveals the secret sauce behind some of the most powerful personal brands within companies and shares her most actionable steps for positioning your product. If you want to build a winning brand strategy, these tips are too good ...
Jul 12, 2024•28 min•Transcript available on Metacast Listen up kiddos, because the elder millennials are here to tell you a tale about the dos and don’ts of career growth. Grandpa Daniel and Grandma Ari have learned a lot about moving up a rung or two on the career ladder. And we’re here to teach a lesson or two to you young’uns on how to make some serious game-changing moves in your career. So buckle up butterbean, take notes, and don’t be surprised if you end up taking our jobs in the next few years with these career-defining tips! Follow Ari: N...
Jul 10, 2024•9 min•Transcript available on Metacast You should never repeat the past. At least, not IRL. But in marketing? Well… in marketing not repeating your content is practically an original sin. I chat with Jay about some of the biggest marketing myths that need debunking and break down the ins and outs of repurposing content. Plus, are open rates meaningless? Yes… and no. Let’s just say, it’s complicated, ok? Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtub...
Jul 08, 2024•10 min•Transcript available on Metacast In today’s social media market, brand knockoffs are a constant threat. So what can you do if it happens to you? And what’s the best way to differentiate your brand in an oversaturated market? SVP of Marketing at Recharge, Jen Gray, hops on the pod to chat with me about how to create a unique brand story that sets you apart from your competitors and resonates with your target audience. Jen reveals why understanding the rhythm and uniqueness of each company is the most crucial aspect of product po...
Jul 04, 2024•46 min•Transcript available on Metacast How can you build a strong brand while also focusing on efficiency and revenue growth? Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team. Alina breaks down the true importance of investing in company pages and social media. She explains why building the right team and culture is critical to the success of any SaaS company. Plus, why should you invest in in-person events? And how can ...
Jul 02, 2024•34 min•Transcript available on Metacast Learn the basics of growing your personal brand from the networking master himself, Jay Schwedelson. Jay and I reveal why it’s not enough to just have a brand— you need to own it too.. How can podcasts and newsletters make or break your personal brand’s game? And why shouldn’t you rely on the almighty algorithm gods when it comes to your personal brand assets? And if you’re considering dabbling in the dark arts of podcasting, Jay and I explain exactly what it takes to start one and how the netwo...
Jul 01, 2024•14 min•Transcript available on Metacast Turns out, your Bumble bio may not be the most important byline around. That’s right— your Instagram bio matters more, ESPECIALLY when it comes to boosting your brand’s sales. The best content marketer I know (but I might be biased since she’s my wife) joins me to dissect what makes an Instagram bio great. She explains why no one’s too cool to have highlights and why your bio should never feel unchangeable. Have you been ignoring your Instagram bio? Then you won’t want to miss this ep! Digital m...
Jun 27, 2024•14 min•Transcript available on Metacast Burger King and McDonalds. Pepsi and Coca-Cola. Apple and Samsung. Sometimes, the best way to get users to buy your product is to anchor your image to another brand. In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust in consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal? Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a...
Jun 26, 2024•38 min•Transcript available on Metacast Growing your LinkedIn page doesn’t have to be hard, so Jay Schwedelson and I are making your organic growth strategy easy. When’s the magic hour to post? How can you gain traction through reposting and commenting strategies? And why is networking the #1 thing you can do to expand your connections? Plus, every creator likes a good ego stroke now and then. So how can you leverage the art of good old-fashioned flattery to make more high-level connections? We’re breaking down some sneaky good ways t...
Jun 24, 2024•13 min•Transcript available on Metacast Plain and simple? Metrics matter. And the two most important metrics to any marketer may not be what you think they are. I’m revealing why all marketers need to start paying attention to Blended CAC and CAC by Channel and explaining exactly how it can be a game-changing strategy for any brand. What do these metrics measure? And how can they help you gauge the effectiveness of your marketing campaigns? Tune in now. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured ...
Jun 20, 2024•15 min•Transcript available on Metacast What’s the secret to successful revenue generation? Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos. Why do sales and marketing need to align? And how can you find new ways to improve the effectiveness of your marketing efforts? Don’t miss out on Liz’s top insights t...
Jun 18, 2024•37 min•Transcript available on Metacast LinkedIn’s been called many things… but before you straight up dismiss it, did you know it’s actually one of the best platforms to grow your personal channel on? And not to brag or anything, but I do know a thing or two about growing your brand on LinkedIn… That’s right— Jay and are giving away the top secrets to cracking the LinkedIn algorithm. Learn why memes are one of the most valuable assets in your toolbox, why your newsletter NEEDS to be on LinkedIn stat, and how the rules for repurposing...
Jun 17, 2024•13 min•Transcript available on Metacast Jerky. Beer. Barbeque. Bathrooms. Need we say more? Yes, we’re talking about Texas’ biggest beaver— the man, the myth, the marketing legend himself, Buc-ee’s gas station. How did this larger-than-life gas station create a $2.5 billion marketing strategy that garnered a rabid fan base and flocks of curious spectators to the so-called “cleanest bathrooms in America”? Aidan Brannigan breaks down Buc-ee’s claim to fame and explains how, through four clever and simple marketing tactics, the beav mana...
Jun 13, 2024•12 min•Transcript available on Metacast I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice. In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing. Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content crea...
Jun 12, 2024•39 min•Transcript available on Metacast The wifey’s back in the studio for another session of the marketing Murrays, and this time, she’s unleashing some absolutely incredible go-to-market tips. Ari and I break down the BEST tactics to increase your revenue and boost customer loyalty so that you can spend less time worrying and more time kicking ass at your GTM plan. Learn why naming a product is make or break for your brand, why it’s okay to HBD (hide, block, delete) those Meta ad trolls, and exactly how big those media files should ...
Jun 11, 2024•12 min•Transcript available on Metacast So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list? Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for that *perfect* domain name is worth the extra expenditure. Plus, find out why keeping an open mindset is the key to unlocking unlimited growth— and why r...
Jun 10, 2024•13 min•Transcript available on Metacast 
