On the struggle bus to make your brand stand out in a crowded market? Can’t quite unlock the secret formula to building a loyal community?
Then get ready for a high-energy dive into the essentials of personal branding and community building. Brand strategist Kara Redman reveals the secret sauce behind some of the most powerful personal brands within companies and shares her most actionable steps for positioning your product. If you want to build a winning brand strategy, these tips are too good to be true.
Learn why emotional intelligence is a game-changer in marketing and get Kara's top tricks for creating a vibrant community. Don't miss this chance to elevate your brand and connect with your community on a deeper level.
00:01:13 - Components of a Successful Brand Strategy
00:06:36 - Building Community Through Consistent Brand Messaging
00:12:07 - Positioning Your Product for Success
00:16:41 - Crafting a Go-To-Market Strategy
00:18:04 - Organic First, Then Amplify with Paid
00:23:01 - Aligning Personal and Corporate Brand
00:25:23 - Personal Brands vs. Creators
00:26:55 - Emotionally Intelligent Brands Succeed in Marketing
Follow Kara:
LinkedIn: https://www.linkedin.com/in/kararedman/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
268 - The Ultimate Brand Strategy Playbook, with Kara Redman | The Marketing Millennials podcast - Listen or read transcript on Metacast
