Burger King and McDonalds. Pepsi and Coca-Cola. Apple and Samsung.
Sometimes, the best way to get users to buy your product is to anchor your image to another brand.
In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust in consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal?
Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a campaign that truly pops. From pricing psychology to social proof and emotional appeal, Sarah’s giving away the ultimate strategies to help your brand absolutely crush it in the competitive marketing landscape.
00:00:02 - Psychology and Ads: A Creative Integration
00:02:17 - Harnessing Psychology for Effective Advertising
00:03:45 - The Power of Psychology in Advertising
00:05:37 - Understanding the Psychology of Impulse Buys
00:09:05 - The Power of Pricing Psychology in Ads
00:15:10 - Boost Sales with Emotional Advertising
00:23:29 - Harness the Power of Social Proof for Increased Sales
00:28:14 - Building Trust in Authority Proof
00:31:24 - Optimize Your Landing Page Buttons
00:34:27 - The Power of Emotion in Advertising
Follow Sarah:
LinkedIn: https://www.linkedin.com/in/sarahlevinger/
Website: https://sarahlevinger.co
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
How to Utilize Psychological Biases in Marketing, with Sarah Levinger | The Marketing Millennials podcast - Listen or read transcript on Metacast
