Every episode of the Marketing Made Simple Podcast is all about you, helping to make your marketing easy and make it work. And to celebrate our one year anniversary of the podcast, we are truly celebrating you by featuring your stories of success using the StoryBrand framework to clarify their marketing and messaging. Today J.J. and April are sharing five amazing success stories from Hero Makers like you who are using StoryBrand within their businesses to win! -- WHICH PART OF YOUR MARKETING WOU...
Jun 22, 2022•25 min•Transcript available on Metacast You've heard it time and and time again: once you begin to implement the StoryBrand framework into the ecosystem of your business, it makes your marketing, messaging and even team team communication seamless. But nothing will change unless take that leap, which is why today's conversation is all about giving you the confidence and permission you need to start. In today's show, J.J. and April talk with Bill Allen, owner of 7 Figure Flipping, about how he's used the StoryBrand framework to complet...
Jun 15, 2022•34 min•Transcript available on Metacast You started a business to help solve a problem. And in order to help as many people as possible, your marketing needs to be inclusive. But without knowing it, your message might be leaving out an important segment of your target audience. Fortunately there are easy steps you can do to fix this. In today's conversation, J.J. and April talk with StoryBrand Guide Raj Lulla all about what you can do to create a more diverse and inclusive story in your marketing and messaging that will invite more cu...
Jun 08, 2022•29 min•Transcript available on Metacast A pivotal piece of the StoryBrand framework is creating a clear and simple plan that paves the way for customers to do business with you. Without a plan, your customers might feel like they're entering into a fog of confusion and we always say, "If you confuse, you lose!" Eliminate any confusion by producing a video that shows customers what to expect when purchasing your product or service and answers the question, "How does this work?" On today’s episode, J.J. and April talk with StoryBrand Gu...
Jun 01, 2022•25 min•Transcript available on Metacast Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday, May 27 for a chance to be featured on our upcoming one year anniversary episode! Hero Makers, our Marketing Made Simple Podcast one year anniversary is fast approaching and we want to celebrate by celebrating YOU! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success for our upcoming o...
May 25, 2022•29 min•Transcript available on Metacast Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday, May 27 for a chance to be featured on our upcoming one year anniversary episode! Hero Makers, our Marketing Made Simple Podcast one year anniversary is fast approaching and we want to celebrate by celebrating YOU! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success for our upcoming o...
May 18, 2022•33 min•Transcript available on Metacast Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday, May 27 for a chance to be featured on our upcoming one year anniversary episode! Hero Makers, our Marketing Made Simple Podcast one year anniversary is fast approaching and we want to celebrate by celebrating YOU! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success for our upcoming o...
May 11, 2022•33 min•Transcript available on Metacast When it comes to our health, we know the importance of having a regular check up. It provides a baseline for where you are and what you might need to work on to live a long healthy life. The same is true for your marketing. If you don't continually assess how your message is working to grow your business, it's only a matter of time before some major problems start to build up. That's why StoryBrand created the StoryBrand Marketing Report! In this episode, J.J. and April will break down exactly h...
May 04, 2022•31 min•Transcript available on Metacast If you want more customers to engage, you must clarify your message first. Now is the perfect time to create a clear message and marketing plan for your business. Join us May 10 and 11 (2022) for the StoryBrand Marketing Workshop LiveStream and know you're doing it right. Register now at StoryBrand.com . -- Not having a clear marketing message is confusing to your customers and hurts your sales. In the same way, not having a clear message within your business can be just as confusing to your emp...
Apr 27, 2022•23 min•Transcript available on Metacast Call us at 615-649-0705 and leave a voicemail letting us know what you're still struggling with or would love to hear more about when it comes to clarifying your messaging and marketing. It could be selected as a topic for an upcoming episode of the podcast! So let us know how we can continue to help make your marketing easy and make it work by leaving a voicemail at 615-649-0705 . -- Getting onstage and delivering a captivating speech is a great way get your products in front of large audiences...
Apr 20, 2022•36 min•Transcript available on Metacast Last week you discovered finding new audiences is crucial to growing your business and how utilizing public relations, or PR, efforts can help do that. This week we're revealing the best methods you can use to actually get in front of those audiences, gather more leads while doing it all for free! Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Lauren Kwedar Cockerell all about how you can use StoryBrand combined with specific strategies and free online tools to contact t...
Apr 13, 2022•32 min•Transcript available on Metacast Finding new audiences is crucial to growing your business and getting more people to see what products and services you offer. But what’s the best way to get your message out to those new audiences? Most people turn to public relations, or PR, efforts to spread the good news about their business. But for others, PR can seem confusing and overwhelming. So the question is -- how can you use PR to spread your message and connect with more customers? We got some answers in this episode you’ll defini...
Apr 06, 2022•31 min•Transcript available on Metacast Whether you are looking for your next opportunity or your business is on the search to hire amazing talent, the StoryBrand framework can set you up for success! Just like in your marketing, using the right message is critically important when you create a resume. At the same time, when you create a job posting looking for your next employee, using the wrong messaging can turn qualified candidates away. Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Ryan Rhoten all about ...
Mar 30, 2022•32 min•Transcript available on Metacast You've probably heard how the StoryBrand framework can transform your marketing and messaging by inviting your customers into a compelling story where they become the hero with you as their guide. But did you know you can implement the framework into every part of your business? In today's episode, J.J. and April talk with Brannon Bourland, Director of Marketing at Facility Solutions Group, all about how the StoryBrand framework has not only changed how his company talks about their products ext...
Mar 23, 2022•31 min•Transcript available on Metacast How do you get your customers to engage? We bet you know the answer by now: invite them into a story where they are hero while you play the guide! But where does this process begin? For a lot of customers, the first point of contact with your brand is your customer service team. So as a business owner, how do you equip this important front-line team to be the guide? It's only when you think of yourself as their guide and exercise empathy that your customers will feel helped and heard. In today's...
Mar 16, 2022•31 min•Transcript available on Metacast If you thought StoryBrand was only for messaging and copywriting, we're here to change your mind. Did you know you can also use the StoryBrand framework for building and strengthening your design projects? No matter if you're working on messaging or design, to be successful, you need to make the customer the hero of the story, while you play the guide. In today's episode, J.J. and April are joined by StoryBrand Certified Guide Justin Ahrens. Justin talks about how you can implement the StoryBran...
Mar 09, 2022•29 min•Transcript available on Metacast How do you build a website that turns visitors into customers? If you know StoryBrand, you know we always say the number one priority for your website should be communicating a clear message that invites your customers into a compelling story. But what happens when you need to elevate that message to engage a wider audience? That's where a solid design comes in. When you combine a clear message with a solid design, your business and customers are positioned to win! In today's episode, J.J. and A...
Mar 02, 2022•28 min•Transcript available on Metacast We talk a lot about the importance of having a clear message in your marketing. After all, if you confuse, you'll lose! But did you know the same is true with design? Too many businesses focus on creating a flashy logo or sleek landing page and forget all about making it easy for your customer to buy your product. If your website or marketing materials have a design that is unclear or confusing, it's costing you. In today's episode, J.J. and April are joined by StoryBrand and Business Made Simpl...
Feb 23, 2022•31 min•Transcript available on Metacast Creating social media ads for your brand can feel like an infinite amount of guess work. Between trying to demystify platform algorithms, keeping up with OS updates, and targeting the right audience, you're often left feeling more confused than when you started! Today J.J. and April continue our series all about clarifying your messaging through social media. In this episode, StoryBrand Certified Guide Mehrab Reza joins the conversation to help remove the mystery around the ever-changing world o...
Feb 16, 2022•35 min•Transcript available on Metacast When it comes to promoting events on social media, it's hard not to make the posts all about you. So how do you successfully promote your business's events without positioning your brand as the hero? Today J.J. and April continue our series all about clarifying your messaging through social media. In this episode, Clark Campbell, CEO of StoryBrand Certified Agency RVRB, joins the conversation to show you how to create engaging social media content that helps your audience envision themselves fit...
Feb 09, 2022•28 min•Transcript available on Metacast When it comes to social media, being intentional is important. But finding the time to engage with your customers on every platform can feel close to impossible, especially for small businesses. You need ways to work smarter, not harder, and that's what you'll get from this episode. Today J.J. and April continue our series all about clarifying your messaging through social media. In this episode, StoryBrand Certified Guide Bryan Switalski joins the conversation to show you how to take your short...
Feb 02, 2022•25 min•Transcript available on Metacast While once an app just for sharing personal photos, Instagram has taken the business world by storm. In fact, 71% of U.S businesses claim to use Instagram as a company. But when it comes to Instagram, most companies struggle creating content that is actually engaging. That's why today's episode is packed with practical tips you can use to produce engaging Instagram content that works! Today J.J. and April continue our series all about clarifying your messaging through social media. In this episo...
Jan 26, 2022•27 min•Transcript available on Metacast When it comes to creating content for social media, most people come up with their posts in the moment. But trying to think of something that's new, creative, fun, entertaining, and educational on the spot is no easy feat. Especially when you're posting several times a week! Creating content in the moment leads to content that doesn't have a purpose or is boring, and often turns into just not posting at all. If you want to start creating engaging content AND make social media easier, you need a ...
Jan 19, 2022•26 min•Transcript available on Metacast Social media is a very effective way of connecting with your customers and growing your brand, but it can also feel overwhelming. It’s hard knowing which platform is right for your business, how often you should post, and most importantly, what kind of message to post. Today’s episode starts off our newest series all about clarifying your messaging throughout the ecosystem of your business, and over the next few episodes J.J. and April are diving deep into all things social media. In this episod...
Jan 12, 2022•30 min•Transcript available on Metacast Each week on the podcast, we show you how to use the StoryBrand framework in your marketing to invite customers into a beautiful story where you are the guide and they are the hero. But today's conversation is a little bit different. You're never going to believe it. You might even be shocked because today we are giving YOU permission to be the hero! While you should always play the guide as a company, brand or leader, when it comes to your own personal story and experiencing a fulfilling and me...
Jan 05, 2022•26 min•Transcript available on Metacast Most of us are bored with the story we’re living. We’ve lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that! In this preview of an upcoming episode, host Donald Miller walks you through creating a morning ritual so...
Dec 30, 2021•3 min•Transcript available on Metacast Hero Makers, it's almost time to wrap up 2021, so we're wrapping up our biggest "ah-ha" moments of the year too. You know we always say that marketing should be easy, so we're making it super easy to take in the biggest lightbulb moments of the year. The moments that made you say, "I finally get it!" and "I can really do this!" In this episode, J.J. and April revisit four amazing "ah-ha" moments from these past conversations: Episode #2 - "Invite Your Customers Into a Beautiful Story" Episode #3...
Dec 29, 2021•34 min•Transcript available on Metacast Most of us are bored with the story we’re living. We’ve lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that! Just follow the Business Made Simple Podcast feed and every Thursday starting January 6th for six weeks w...
Dec 23, 2021•3 min•Transcript available on Metacast Hero Makers, it's been a joy to serve you this year. We have been overwhelmed by the number of people in our listening community who have finally found clarity on how to craft marketing that works. We always say that marketing should be easy, so our gift to you this season is an episode that will make it even easier! In this two-part series, we're revisiting some of our biggest "ah-ha" moments of the year. The moments that caused a lightbulb to go off in your brain. The moments that made you say...
Dec 22, 2021•23 min•Transcript available on Metacast In this series, we’re answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you! Whether you're a speaker, realtor, business coach, or any other service where you're really selling yours...
Dec 15, 2021•24 min•Transcript available on Metacast 
