Episode description

A pivotal piece of the StoryBrand framework is creating a clear and simple plan that paves the way for customers to do business with you. Without a plan, your customers might feel like they're entering into a fog of confusion and we always say, "If you confuse, you lose!" Eliminate any confusion by producing a video that shows customers what to expect when purchasing your product or service and answers the question, "How does this work?"

On today’s episode, J.J. and April talk with StoryBrand Guide David Hepburn all about how you can craft an effective video that manages customer expectations, clearly spells out the process they'll experience when buying from you and ultimately shows how your offering will transform them into the hero of their own story.

You can contact StoryBrand Certified Guide David Hepburn directly at ClarifyYourMessage.com/HepburnCreative.

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