Episode description

Hero Makers, it's been a joy to serve you this year. We have been overwhelmed by the number of people in our listening community who have finally found clarity on how to craft marketing that works. We always say that marketing should be easy, so our gift to you this season is an episode that will make it even easier!

In this two-part series, we're revisiting some of our biggest "ah-ha" moments of the year. The moments that caused a lightbulb to go off in your brain. The moments that made you say, "I finally get it!" and "I can really do this!" So buckle up, Hero Makers! You're in for a jammed packed episode of "ah-ha".

In this episode, J.J. and April revisit our biggest "ah-ha" moment to date when they talked with Donald Miller, author of Building a StoryBrand and Marketing Made Simple, about the StoryBrand framework, the framework that powers this podcast. Don will guide you through each part of the StoryBrand framework and how you can immediately use it to take action to clarify your message.

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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.

Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.