Have you ever wondered how targeted Amazon strategies can make your book a bestseller? This week's guest expert is Lesley Hensell, an expert in Amazon selling and co-founder of Riverbend Consulting. She shares invaluable insights on leveraging Amazon's platform to maximize your book's visibility and sales. From selecting the perfect categories to mastering SEO, discover the key strategies to improve your book's ranking and reach the right audience on Amazon. Understanding the...
Jul 10, 2024•30 min•Ep 430•Transcript available on Metacast Are you struggling to sell your book despite having it listed on Amazon? In this episode of Book Marketing Mentors , my colleague Jane Maulucci and I dig deep to debunk common misconceptions. authors have about book marketing. Discover the importance of proactive marketing, the benefits of directing readers to your own website, and how to leverage the resources within your book to create compelling content. Understanding these dynamics can help you maximize your book's potential and achieve...
Jul 03, 2024•23 min•Ep 429•Transcript available on Metacast How can authors overcome distractions and master the art of focus to boost their productivity? This week's guest expert is Nir Eyal, a renowned expert in the psychology of technology and business. Nir is the best-selling author of "Hooked" and "Indistractable." In this episode, Nir shares invaluable insights on creating habit-forming products and managing distractions. Discover strategies to take control of your attention, stay focused on your writing goals, and ultimate...
Jun 26, 2024•32 min•Ep 428•Transcript available on Metacast Want to know how to unlock the secrets of successful crowdfunding to supercharge your book marketing? Tune in and listen to insights from dynamic TEDx speaker and bestselling author Corey Poirier! Corey shares his proven strategies for launching and managing a crowdfunding campaign. Whether you're a seasoned author or just starting out, these tips will help you harness the power of crowdfunding to bring your book to life. Key takeaways include... Crowdfunding Fundamentals: how crowdfunding ...
Jun 19, 2024•34 min•Ep 427•Transcript available on Metacast Want to discover the secrets to building a personal solid brand? Join me as I interview Dr. Brigitte Bojkowszky, renowned personal brand identity strategist and author of the international bestseller "Significant Women, Leaders Reveal What Matters Most." Brigitte is the founder of BridgetBrands, where she helps corporations and entrepreneurs create distinctive brand identities and cultures rooted in shared values. Key takeaways... The importance of mindset in brand building Balancing p...
Jun 12, 2024•30 min•Ep 426•Transcript available on Metacast Ever wonder how you can supercharge your book sales by tapping into the corporate world? Tune in this week for an interview with Brenda Bence, a certified global executive leadership coach. With over 100,000 books sold, Brenda shares her innovative strategies and insights for selling books to the C-suite. Key takeaways include: Bulk Sales and Customization: Sell books in bulk and customize for companies to maximize impact. Consistent Marketing and Unique Approaches: Use weekly marketing and inte...
Jun 05, 2024•29 min•Ep 425•Transcript available on Metacast How can launching a podcast boost your book's success and enhance your business growth? Welcome to another episode of Book Marketing Mentors, where we delve into proven strategies, tools, and tips to help you market and sell your books. This week, I sat down with Megan Dougherty, a digital marketing strategist and co-founder of "One Stone Creative." With her expertise in online business development and podcasting for business, Megan offers invaluable insights on leveraging podcast...
May 29, 2024•29 min•Ep 424•Transcript available on Metacast How do you successfully navigate the traditional publishing process and market your books effectively? Join me as I interview Jennifer S. Wilkov, a multi #1 international bestselling author and "Literary Agent Matchmaker." With her extensive experience, she shares invaluable insights into navigating the book marketing landscape and achieving impactful results. From understanding the author's pivotal role in book promotion to tapping into diverse promotional opportunities, Jennifer...
May 22, 2024•35 min•Ep 423•Transcript available on Metacast How can selling your book on Amazon both elevate and challenge your author experience? In this week's episode, podcast host Susan Friedmann discusses the pros and cons of publishing and selling books on Amazon. She goes into detail about the many benefits of using Amazon's platform and some of the challenges that can come with it. Key Takeaways: Ease and Speed of Publishing: Discover how Amazon makes it easy for authors to publish their work with tools like eBooks and print-on-demand s...
May 15, 2024•26 min•Ep 422•Transcript available on Metacast Have you ever wondered how you can use digital marketing to help your book succeed? In this week episode, I had the pleasure of interviewing Mark Schaefer, a renowned marketing expert and author with over 30 years of experience in global sales, public relations, and marketing. Mark shared his insights on how to use current digital marketing strategies to effectively promote your book. You’ll learn everything from how to build a strong personal brand to how to use the latest digital platforms to ...
May 08, 2024•29 min•Ep 421•Transcript available on Metacast Have you ever wondered how LinkedIn can supercharge your book marketing strategy? In this episode, I interview LinkedIn strategist Sophie Lechner. With over 20 years of experience, she helps mission-driven entrepreneurs connect with their audiences to amplify their message using her Magnet Model. This framework is a powerful way to boost your online presence and engagement, making LinkedIn an essential part of your book marketing strategy. Learn how to use LinkedIn as a powerful tool for book ma...
May 01, 2024•35 min•Ep 420•Transcript available on Metacast Discover strategies for sustaining book sales and building influence in your niche. Listen as bestselling author Corey Poirier shares his valuable strategies for boosting your author influence to sell more books. Key takeaways include... Network effectively to build credibility by connecting with thought leaders and offering value first. Promote continuously to sustain and enhance book sales through strategic relaunches and updates. Target bulk sales to businesses for significant volume sales op...
Apr 24, 2024•30 min•Ep 419•Transcript available on Metacast Want to build trust with your author brand? Tune in to this insightful episode, where I interview branding expert Maya Gray, CEO of Daydream Design Firm. Maya brings her years of experience building Fortune 500 brands, sharing her invaluable strategies for authors looking to develop a holistic and impactful brand. Key takeaways from this interview: Branding Beyond Visuals: Branding is 70% verbal and 30% visual. It's about the experience, not just the design and the logo. Consistency is Key:...
Apr 17, 2024•27 min•Ep 418•Transcript available on Metacast If you want to know how to tap into the power of positivity to transform your book marketing, you'll want to listen to Dr. Paul Jenkins, the Positivity Psychologist. Dr. Paul has dedicated 30 years to understanding the science and psychology behind positivity. He offers a fresh perspective, moving beyond the clichéd advice of 'just think positive,' and provides practical insights into the workings of our mind. Main Takeaways: Understanding Evaluation: Dr. Paul discusses the import...
Apr 10, 2024•29 min•Ep 417•Transcript available on Metacast Ready to boost your book sales significantly and position yourself as a leading authority in your niche market? In this insightful episode, Chris Benetti, the visionary behind Smart Author Media, shares innovative marketing techniques to help authors successfully market and sell their books. Here's what you'll gain from listening to this interview: Learn the simplicity behind successful Facebook ad strategies and how to market your book effectively without getting lost in technical det...
Apr 03, 2024•29 min•Ep 416•Transcript available on Metacast Have you ever wondered how television can amplify your book's visibility? This week's guest expert is Meredith Allen Breitstein, internationally acclaimed speaker, leadership trainer, and host of "The Meredith Show." She shares invaluable insights on making your book TV-ready. From crafting a compelling pitch to delivering memorable sound bites, discover the art of captivating television audiences and amplifying your book's visibility. Understanding the dynamics of TV ap...
Mar 27, 2024•33 min•Ep 415•Transcript available on Metacast Do you want to uncover the secrets to anchoring a solid book marketing strategy to enhance your sales success? This week's guest expert is Alyssa Berthiaume, a professional writer, entrepreneur, and expert in authentic storytelling. Together, we delve into the intricacies of book marketing. Alyssa shares her unique perspective on connecting with audiences, the power of authenticity, and the crucial role of understanding your book's core message. 5 Key Takeaways: The Anchor of Authentic...
Mar 20, 2024•28 min•Ep 414•Transcript available on Metacast Are you curious how to transform your right and elevate your book's success? Tune in as I chat with Alexandra Watkins, the creative force behind the naming firm Eat My Words, and author of the Inc. Magazine top ten marketing book, "Hello, My Name is Awesome." In this insightful episode, we delve into the crucial role branding plays for nonfiction authors, offering practical advice and innovative strategies to enhance your book's visibility and appeal. Key Takeaways: Strong Br...
Mar 13, 2024•28 min•Ep 413•Transcript available on Metacast Is your book the beginning or the end of your entrepreneurial journey? In this week's episode, experienced business coach, Margie Beiswanger, shares the secrets to transforming a single book into a multitude of golden opportunities. She explains how to use your book content in different ways to create online courses, blogs, and other content that can benefit authors. Here's what stood out: Segment & Conquer: Dissecting a book's content to market it in digestible pieces, offeri...
Mar 06, 2024•31 min•Ep 412•Transcript available on Metacast Want to boost your book sales using the power of podcasts? Tune into this week's episode as Susan Friedmann, the host of Book Marketing Mentors, shares her expert advice on unlocking podcast guesting secrets. Key takeaways include... Podcast Guesting: Take advantage of the most popular trend in book marketing by being a guest on podcasts. This is a strategic way to promote your book and message to a larger audience. Strategic Preparation: Improve your podcast guest appearance by researching...
Feb 28, 2024•20 min•Ep 411•Transcript available on Metacast Want to unlock your creative potential to unleash your authentic voice? In this week’s interview, Jennifer Dohr, shares her profound insights into harnessing the transformative power of authentic writing. As an acclaimed educator and the brain behind “Authentic Voice,” Jennifer explained her method of combining subconscious thoughts with real-life events to create honest stories. Here’s what stood out: Embrace Imperfection: Writing without self-judgment, dubbed as "the worst junk in all the...
Feb 21, 2024•28 min•Ep 410•Transcript available on Metacast If you want to unlock the secret to becoming unforgettable online, then tune into this week's powerful interview with marketing expert, Virginia Parsons. Virginia brings an impressive three decades of industry insight, as she reveals her groundbreaking "Core 4" marketing strategy—a master plan that promises to propel authors from the depths of anonymity to the heights of recognition. Key takeaways include... Elevating Reputation: Use referrals, impactful reviews, and video marketi...
Feb 14, 2024•29 min•Ep 409•Transcript available on Metacast How good are you at marketing yourself? Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself." Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works. Key takeaways include: Avoiding Ineffective Marketing : Emphasizing the risk of using unreliable methods and the search for strategies that consistently lead to success. Crafting a Unique Mar...
Feb 07, 2024•28 min•Ep 408•Transcript available on Metacast Unlock the secrets to fiction book marketing success! Join me for an enlightening interview with renowned author, writing coach, and podcaster, Kevin Johns. Discover game-changing strategies, tactics, and mindset shifts that will take your fiction career to the next level. Key insights include... The significance of writing an incredible book as a marketing technique Strategies for generating lead magnets and creating communities Tips for reaching out to journalists and podcasters for interviews...
Jan 31, 2024•32 min•Ep 407•Transcript available on Metacast Whether you're a seasoned author or just starting out, this podcast hones in on how resilience, perseverance, and innovative marketing strategies can lead to success. Tune in for some inspiration and insights from Susan's personal experience on how to boost your book sales. Key takeaways: Resilience vs. Perseverance: Susan distinguishes the two, noting perseverance is about relentless pursuit despite challenges, while resilience involves adapting and bouncing back from setbacks. Triump...
Jan 24, 2024•24 min•Ep 406•Transcript available on Metacast Do you dream of making your book a huge success? Don't let marketing challenges hold you back! Join me in this week's powerful episode with publishing expert Michelle Vandepas as she reveals the secret formula for turning your book into a marketing triumph. What you'll takeaway is how to... Pin down what you want readers to remember; it's your key to broader marketing. Think outside the book sales box—workshops, talks, and courses can also drive revenue. Analyze what's w...
Jan 17, 2024•33 min•Ep 405•Transcript available on Metacast Are you curious about the power of AI in book marketing? Join us as I chat with Michael Goldrich, digital and AI strategist and author of “Too Many Hats, Not Enough Time.” Here are some valuable takeaways: Create customized AI personas like a PR specialist, social media manager, and Amazon ads expert. Give them the expertise to advise you. Have a marketing persona identify your target audience by asking it detailed questions. AI can niche down your audience in minutes! Verify factual information...
Jan 10, 2024•28 min•Ep 404•Transcript available on Metacast Get ready to supercharge your webinar game with this week's podcast featuring Jon Schumacher, the expert behind successful webinars and online events. Here are three key takeaways you don't want to miss: 1. Keep It Simple, Make It Stick: Discover the power of simplicity in teaching. Jon breaks down information into easy-to-digest pieces for a seamless learning experience. 2. Supercharge Your Webinar Offers : Learn how to craft irresistible offers, boost value, address objections, and i...
Jan 03, 2024•29 min•Ep 403•Transcript available on Metacast Want to know how to market and sell a memoir? Listen as Natasha Miller, a Wall Street Journal and USA Today bestselling author, sets out to write a memoir about her life's journey from a relentless homeless teen to achieving the entrepreneurial dream, only to discover a powerful, unexpected truth that will change the future of generations. In this powerful episode, you will discover... What secret Natasha Miller discovered while writing her memoir? What surprising demographic is responding ...
Dec 27, 2023•36 min•Ep 402•Transcript available on Metacast Do you want to stand out with actionable tips to market your book? Join me as I interview Anne Therese Gennari, author of 'The Climate Optimist Handbook.' Anne Therese takes us through her journey of balancing motherhood while making her book a success. Here's a sneak peek into a few of her secrets to success. It's all about passion, consistency, collaboration, and asking for help. Plus, keep a space in your heart for the unimaginable. If you're ready to turn your dreams...
Dec 20, 2023•26 min•Ep 401•Transcript available on Metacast 
