Episode description

Have you ever wondered how targeted Amazon strategies can make your book a bestseller?

This week's guest expert is Lesley Hensell, an expert in Amazon selling and co-founder of Riverbend Consulting. She shares invaluable insights on leveraging Amazon's platform to maximize your book's visibility and sales.

From selecting the perfect categories to mastering SEO, discover the key strategies to improve your book's ranking and reach the right audience on Amazon. Understanding these dynamics can be a game-changer for your book marketing efforts.

Key Takeaways:

Importance of Categories: Choose categories and subcategories to boost your book's visibility and increase your chances of becoming a bestseller.

SEO Strategies: Learn how to optimize your book for Amazon and Google search

Targeting the Right Audience: Market to a specific audience rather than everyone. This approach can boost sales.

Reviews and Distribution Cautions: Learn why quality reviews matter, how compensating for reviews can backfire, and the importance of having contingency plans beyond Amazon for book distribution.

Amazon Advertising: Use PPC campaigns to improve your best seller rank during sales or price drops without losing money.

Tune in to uncover the secrets of using Amazon to take your book marketing game to the next level.

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