This week's episode of the Book Marketing Mentors podcast is pretty special. We're celebrating 8 years and 400 episodes! I'm excited to share with you some insights on "3 Book Marketing Trends for 2024." During the episode, I'll take a trip down memory lane and talk about my podcast journey. Plus, we'll dive into the changing world of book marketing and discover the key trends that are shaping the industry's future. Book marketing is always evolving, and i...
Dec 13, 2023•29 min•Ep 400•Transcript available on Metacast Discover the captivating intersection of neuromarketing and persuasive storytelling in this week's podcast. Join renowned expert Dr. Thomas Trautmann, aka "The Happy Tribes Builder," as he reveals the secrets to shaping minds and creating primal connections. Here are the top 3 insights you won't want to miss: 1️. The Ethical Persuasion Formula: Learn how to ethically persuade others by tapping into subconscious frustration, individual identity, reasons behind actions, and the...
Dec 06, 2023•32 min•Ep 399•Transcript available on Metacast Get ready to elevate your marketing game through the art of networking! 🚀 In this week's episode, we've tapped into the expertise of renowned networking guru, Robert Butwin, to uncover invaluable insights and strategies to help transform the way you approach marketing as an author. 🌟 Key Takeaways from the Interview: Build Meaningful Relationships: Success in networking lies in genuine collaboration. Learn how to cultivate relationships that add value to both parties. Master the Netw...
Nov 29, 2023•28 min•Ep 398•Transcript available on Metacast Want to know how to unlock the secret to influence and success in your field? This week's guest, Jenn Hemmingsen, a thought leadership expert, explores this fascinating topic and reveals how authenticity can significantly impact connecting with your audience to build trust. Jenn emphasizes the importance of staying true to yourself and offers some valuable tips on how to do that, no matter what platform you're on. It's all about being genuine and letting your authentic voice shine...
Nov 22, 2023•26 min•Ep 397•Transcript available on Metacast Are you frightened to touch your website because you see yourself as a non-techie? In this week's podcast interview, Christina Hills shares tips and techniques on how non-techie authors can easily build a captivating online presence in WordPress to get their message out to the world. Here's what you'll discover... The importance of having a website as the hub for your marketing efforts so it drives traffic from social media platforms to attract clients. Practical tips on crafting ...
Nov 15, 2023•30 min•Ep 396•Transcript available on Metacast Want to add some website design magic to market your book? In this week's episode, I enjoyed chatting with Emilie Davis, a marketing genius who can turn authors' websites into stunning reflections of their individuality. Our conversation revolved around whether authors should focus on creating a book or an author website. Emilie shared some powerful insights. Here are three of the most important ones: 📌 Emotions in Design: Think about the feelings you want to inspire with your website...
Nov 08, 2023•35 min•Ep 395•Transcript available on Metacast Are you looking for ways to overcome the stress of book marketing? Dive into the peaceful world of a focused mind, where inspiration sparks, ideas flow effortlessly, and creativity burns with unwavering passion! In this week’s episode, I interview Kimberly Faith, a holistic healer and Breathwork expert. She shares how breathwork isn't just inhaling and exhaling; it rejuvenates your entire being. It activates your parasympathetic nervous system, providing relaxation and relief from author st...
Nov 01, 2023•26 min•Ep 394•Transcript available on Metacast Get ready to level up your influence and leave your fans and followers buzzing with excitement! This week, we're diving deep into the art of becoming a true "Celebrity CEO" in your industry. It's time to flip the script and have customers chasing after you instead of vice versa! Join me as I interview the one and only Ramon Ray, a master of inspiration and personal branding. He's here to spill the beans on how you can ignite the spark that sets you apart from the crowd. ...
Oct 25, 2023•32 min•Ep 393•Transcript available on Metacast Do you want to know how to harness the mystical powers of podcast marketing to boost your book sales to extraordinary heights? In this exciting episode, I interview Lauren Passell, an expert in podcast growth and the creative force behind Tink Media. Discover the enchantment of podcast marketing and its impact on book sales. Lauren's got some serious wisdom to share. Here's what you'll discover: How podcasts create an intimate bond with your audience. They're such an amazing ...
Oct 18, 2023•27 min•Ep 392•Transcript available on Metacast Want to know how to navigate the AI landscape to boost your author marketing efforts? Get ready for an exciting episode with James Feldman, a 30-year expert in business growth and author of 16 influential books. In this fast-paced, ever-evolving AI world, we explore how authors can tap into their potential and overcome limitations. We check out some cool tools for grammar and plagiarism checks and how personalized AI interactions can unlock fresh and creative ideas! James will blow your mind wit...
Oct 11, 2023•32 min•Ep 391•Transcript available on Metacast Have you ever wondered how to master the art of "selling the truth" like a pro? Join us in this captivating episode as we dive deep into this topic with the brilliant Hersh Rephun, a true maestro of messaging and storytelling! Here are three key takeaways you won't want to miss: 1. Authentic Connection: Learn how embracing honesty in messaging and branding can profoundly connect you with your audience. Discover how this authenticity can boost book sales, earning you the trust and ...
Oct 04, 2023•27 min•Ep 390•Transcript available on Metacast Are you curious to unlock the secrets to connect with the media to fuel your marketing success? Join me for this week's interview with PR expert Mickie Kennedy, the genius behind e-Releases. Get ready to unlock invaluable insights to strengthen your book's media coverage! We'll dive into... The art of storytelling in press releases, captivating journalists with real-life examples. Why nonfiction books have the edge over other genres. The strategic use of press release distribution...
Sep 27, 2023•30 min•Ep 389•Transcript available on Metacast 🎙 Want to discover the magic power of consistency in your marketing? 💥 📚 Tune into this week's episode of Book Marketing Mentors where I share invaluable insights on consistency 🔄 ... A well-structured marketing calendar 📅 The wonders of batching and automation 📲 Ways to streamline your efforts and save you valuable time, energy, and money! 🔥 Don't miss out on this treasure trove of wisdom! It's perfect for building a devoted readership and achieving your book marketing goa...
Sep 20, 2023•24 min•Ep 388•Transcript available on Metacast If you wanna make your mark and thrive in a crowded market, tune in and learn priceless lessons from the legendary speaker and virtuoso guitarist, Mike Rayburn. His insights can seriously boost your book marketing journey to success. Here are three key takeaways from our conversation: 1️⃣ Embrace Your Uniqueness: As authors and entrepreneurs, it's crucial to bring your own perspective and presentation to the table. Don't regurgitate old ideas. Instead, embrace your creative strengths t...
Sep 13, 2023•29 min•Ep 387•Transcript available on Metacast Tune in to explore the fascinating world of mindset reprogramming and unlock the secrets to attracting author abundance in your book marketing journey. Join me for an engaging conversation with our special guest, Dr. Amanda Barrientez, the highly acclaimed author of the best-selling book "I am a Money Magnet: 30 Affirmantras to Manifest More." In this week's powerful episode, you'll uncover… 1️⃣ The Affirmation Advantage: Learn how affirmations can shape your reality by shift...
Sep 06, 2023•27 min•Ep 386•Transcript available on Metacast Are you ready to unlock the power of speaking to take your book's success to new heights? Join us for a captivating discussion with renowned speaker and consultant, Debbie Peterson. In this week's episode, we dive deep into Debbie's incredible journey of transforming her speaking and coaching business. 🎙️✨ Here are some key takeaways you don't want to miss: ✨ Make Business Enjoyable and Rewarding: Discover how aligning your business with joy and clarity is the secret to grea...
Aug 30, 2023•29 min•Ep 385•Transcript available on Metacast Do you want to know how to elevate your book from ordinary to extraordinary, grabbing readers' attention? Join us for an electrifying episode as we dive into editing brilliance, and unearth wisdom and strategies for captivating narratives with the Wandering Words Wizardess, Qatarina Wanders. Prepare to be amazed by three transformative takeaways: 🔥 Takeaway 1: Excel with Professional Editing Don't settle for average! Professional editors are your guiding stars, shaping your work into ...
Aug 23, 2023•25 min•Ep 384•Transcript available on Metacast Are you ready to uncover the secret sauce for boosting your book's success? Join me as we delve into the world of publicity power with media expert, Jason Jones. From email scripts and media training videos to press kits and media lists, Jason reveals how these tools can boost your visibility, establish credibility, and connect effectively with your target audience. Prepare for mind-blowing tips on riding the wave of publicity to make your book a sensation! Learn attention-grabbing headline...
Aug 09, 2023•29 min•Ep 383•Transcript available on Metacast Get ready for some game-changing strategies that will help you grow your email list and skyrocket your success! Join us as we dive into the exciting world of email marketing with the expertise of international consultant, Matt Treacey. Discover the incredible power of captivating email marketing strategies that will keep your audience hooked. Here are 3 key takeaways from this week's interview,, 1. Shift your thinking : Discover the power of the user journey beyond simple traffic generation...
Aug 09, 2023•26 min•Ep 382•Transcript available on Metacast Have you ever considered being part of a compilation? In this week's captivating episode as we delve deep into the world of anthologies with special guest Andrew Dupy. As a seasoned expert in non-fiction books, Andrew reveals the key factors to consider when selecting an anthology to participate in. Learn how participating in an anthology can be a game-changer for authors. Explore the significance of trust-building with your audience and discover why being invited to contribute to an anthol...
Aug 02, 2023•31 min•Ep 381•Transcript available on Metacast Want to build a winning book marketing strategy? Tune into this week’s exciting episode as we delve into the secrets to crafting a message that resonates and captures your target audience's attention. From social media tactics to email marketing secrets, experience a treasure trove of exciting tools and strategies to skyrocket your book marketing efforts. Uncover the untapped potential of strategic podcast guesting and learn how it can be a game-changing method to elevate your visibility an...
Jul 26, 2023•24 min•Ep 380•Transcript available on Metacast Want to plan, write and promote a book that matters? With eight awe-inspiring business books under his belt, Josh Bernoff reveals his top-secret strategies for success in this week's podcast interview. Prepare to be amazed as he emphasizes the paramount significance of collecting captivating stories and debunks the myth that writing is the only focus of the job. But that's not all - Josh introduces the groundbreaking PQRST book promotion method. This game-changing strategy involves cal...
Jul 19, 2023•24 min•Ep 379•Transcript available on Metacast Do you want to know how to use your book to gain credibility in the higher ed market? Get ready to be inspired by the amazing Helen Osborne, an esteemed author, and champion for affordable textbooks. Join us for this exhilarating conversation as Helen takes us on her journey, which began back in 2005 when she took on the challenge of tackling the skyrocketing prices of textbooks and fighting for accessibility. Prepare to be amazed as Helen shares how her book became a game-changer, offering affo...
Jul 12, 2023•34 min•Ep 378•Transcript available on Metacast Want to know how to leverage book reviews? In this week's podcast interview, Carol Amato, a seasoned author with 30 books and over 200 articles under her belt, dives into the power of testimonials for your book and how to create an impressive media kit. She shares her secrets on leveraging book reviews to boost credibility and skyrocket your book's success. Carol emphasizes the importance of building relationships with potential endorsers by engaging with them on social media, attendin...
Jul 05, 2023•25 min•Ep 377•Transcript available on Metacast Are you ready to learn why you should never judge a book by its cover (except when you actually should)? Today's podcast episode reveals the truth behind the age-old adage: judging a book by its cover. You'll learn why authors must fall head-over-heels in love with their book covers to boost sales and captivate readers. Join me in exploring the intricacies and nuances of book cover creation, from the perfect color and graphics to showcasing your book's value with testimonials. Dis...
Jun 28, 2023•29 min•Ep 376•Transcript available on Metacast Ever wanted to know how to build your author brand? This week, I sit down with Annie Scranton, Founder of PACE PR, to get some insider tips on how to maximize your book's visibility in today's crowded market. The key? Making time for book promotion. Building an email list and leveraging social media are essential steps in building your brand, but it's equally important to become known as an expert in your field. Annie shares how engaging with relevant media outlets can help establ...
Jun 21, 2023•25 min•Ep 375•Transcript available on Metacast Want to know how to use brand storytelling to engage your audience? Join me as I interview Paul Kreiter, the mastermind behind Kreiter Creatives, as we explore how nonfiction authors can use brand storytelling to connect with their audience. Paul's expertise will help you overcome the challenges of identifying and articulating your unique brand story, including tips to conquer your impostor syndrome. Take a deep dive into the "sandwich method" and learn about the critical elements...
Jun 14, 2023•31 min•Ep 374•Transcript available on Metacast Want some expert advice on how to unleash Amazon Ads? Join me this week for an exciting interview with Alex Strathdee, the brilliant mind behind advanced Amazonads.com. You'll be inspired as you discover how Alex's marketing expertise blossomed from his own failed writing attempts. One of the key takeaways from our conversation is the importance of giving as much attention to marketing your book as you do to writing it. Believe me, Alex knows all too well the critical role that marketi...
Jun 07, 2023•35 min•Ep 373•Transcript available on Metacast Want to know how to unlock the power of a perfect virtual book tour? Get ready to discover the podcast strategy that has helped leading authors sell hundreds of books! In this episode, Susan interviews Tom Schwab, founder of Interview Valet, to discuss his foolproof virtual book tour method and the critical role of trust-building in reaching new readers. With Tom's expert advice, you'll learn how to pinpoint your niche market and tap into relevant events to promote your book seamlessly...
May 31, 2023•29 min•Ep 372•Transcript available on Metacast Do you want to know how to succeed in crowdfunding your book? Get insider tips on crowdfunding for authors from two industry experts - Victoria Bennett, founder of the Crowdfunding Hub, and Charmaine Hammond, an 11-time bestselling author, and award-winning film executive producer. In this powerful interview, Victoria and Charmaine dive into the benefits of crowdfunding for authors, such as building a community, conducting market research, and generating buzz through pre-selling your book. Learn...
May 24, 2023•32 min•Ep 371•Transcript available on Metacast 
