Episode description

Have you ever wondered how to master the art of "selling the truth" like a pro? 
Join us in this captivating episode as we dive deep into this topic with the brilliant Hersh Rephun, a true maestro of messaging and storytelling!

Here are three key takeaways you won't want to miss:

1. Authentic Connection:  Learn how embracing honesty in messaging and branding can profoundly connect you with your audience. Discover how this authenticity can boost book sales, earning you the trust and loyalty of readers.

2. Navigating the Gray Area:  Hersh fearlessly tackles the challenge of distinguishing fact from fiction, especially in an age of fake news. Dive into the complex world of truth, where intent and consequences blur the lines of honesty.

3. Starting with Truth:  Authors, take note! Hersh encourages you to begin with the small, undeniable truths from your experiences. From there, you can build a fantastic connection with your readers, staying true to your values.

Join us as we uncover the power of "selling the truth" and explore Hersh's invaluable insights and tips for elevating your book marketing game. This episode is a must-listen for authors looking to connect, engage, and excel in the world of storytelling.

Here's how to get a copy of Hersh's book "Selling the Truth". 
 

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