Episode description

Ever wanted to know how to build your author brand?
This week, I sit down with Annie Scranton, Founder of PACE PR, to get some insider tips on how to maximize your book's visibility in today's crowded market.

The key? Making time for book promotion. Building an email list and leveraging social media are essential steps in building your brand, but it's equally important to become known as an expert in your field. Annie shares how engaging with relevant media outlets can help establish you as a go-to source for industry insights.

We also discuss traditional media appearances and how to use them wisely to reach your target audience. Plus, we dive into common mistakes authors make, from underinvesting in book promotion to missing out on speaking opportunities.

So, if you're ready to take your author brand to the next level to gain the visibility you deserve, tune in to this powerful episode.

Here's how to connect with Annie and learn more about the services PACE PR offers.

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Pre-Order "The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand:

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