Hey Friend, I have an offer you can use to try out Magic Mind now that gets you up to 48% off your first subscription or 20% off one-time purchases with code DECODED20 at checkout You can claim it at: https://magicmind.com/decoded In this episode, Michelle discusses the mind-body connection in the digital age and the impact of social media on mental and physical health. She shares her experience with Magic Mind, a mental performance shot, and how it has helped her with brain fog, fatigue, and st...
Sep 16, 2024•9 min•Transcript available on Metacast In this episode, Michelle shares her experience with influencer marketing, highlighting the challenges and exploitation that creators often face. She recounts a troubling collaboration that began with excitement but quickly became frustrating due to unclear expectations and a lack of respect from the brand. Michelle emphasizes the importance of knowing one's worth as a creator, advocating for clear brand contracts and accountability. The conversation aims to raise awareness about the darker aspe...
Sep 12, 2024•9 min•Transcript available on Metacast In this episode, Michelle discusses strategies and insights to thrive in the fast-paced digital marketing and social media world. She focuses on productivity and how to fuel creativity and long-term success in business. Michelle introduces Magic Mind, a mental performance shot, and shares her experience using it. She provides tips on staying focused, managing time, and overcoming procrastination. Michelle emphasizes the importance of working smart, not hard, and finding tools that support mental...
Sep 09, 2024•10 min•Transcript available on Metacast GET THE WEBINAR TOOLKIT HERE VIDEO INSIDE WEBINAR TOOLKIT In this episode, Michelle Thames discusses the power of webinars as a marketing tool. She highlights the benefits of webinars, such as lead generation, building authority and credibility, and direct sales and promotions. Michelle emphasizes the crucial role of social media in promoting webinars and attracting the ideal audience. She provides tips on using social media effectively, including creating compelling visuals, leveraging hashtags...
Sep 06, 2024•12 min•Transcript available on Metacast In this episode, Michelle Thames discusses the myth of overnight success in entrepreneurship. She explains that the myth persists because of the highlight reel effect on social media, where people only share their wins and not the struggles. Michelle emphasizes the importance of hard work, resilience, and consistency in building a successful business. She shares her own journey as a full-time entrepreneur and highlights the need for realistic expectations and surrounding oneself with supportive ...
Sep 02, 2024•11 min•Transcript available on Metacast Summary In this episode, Michelle Thames discusses the latest Instagram updates for August 2024. She covers a range of new features and functionalities, including expanded carousels, DM from story mentions, story comments, revamped highlights, views metrics, AI-powered chatbots, AI characters, music sharing via Spotify, and AI chatbot capabilities. Michelle provides insights into how these updates can benefit creators, businesses, and everyday users, while also acknowledging the challenges of ke...
Aug 30, 2024•13 min•Transcript available on Metacast Summary In this episode, Michelle discusses the limitations of using the 'link in bio' strategy on Instagram and introduces MannyChat as a game-changing solution. She explains that asking people to leave the app and click on a link disrupts their flow and decreases engagement. MannyChat, on the other hand, allows for direct engagement within Instagram's messaging system, automates conversations, captures leads, and tailors messages based on user behavior. Michelle shares her personal experience ...
Aug 26, 2024•12 min•Transcript available on Metacast JOIN THE SOCIALLY SAVVY CIRCLE In this episode, Michelle Thames discusses the importance of building a community on Instagram and provides actionable tips for cultivating a thriving community. She emphasizes the power of community in driving engagement, loyalty, and advocacy for brands. Michelle also introduces her exclusive community, the Socially Savvy Circle, and highlights the benefits of joining. The key takeaways include defining your niche and values, fostering two-way communication, crea...
Aug 23, 2024•11 min•Transcript available on Metacast Summary In this episode, Michelle interviews Bobby Robinson, an attorney and entrepreneur, about leveraging strategic growth and networking opportunities. They discuss the importance of networking on social media and attending events, as well as Bobby's upcoming event, the Millie CEO Summit. They also explore the future of entrepreneurship and the role of AI and automation. Bobby shares some book recommendations and where to find him online. The episode concludes with an invitation to attend the...
Aug 19, 2024•17 min•Transcript available on Metacast Summary In this episode, Michelle Thames discusses the social media algorithm and how it affects our social media experience. She debunks common myths about the algorithm and provides strategies to increase visibility on social media platforms. The key takeaways include the importance of consistency, engagement, experimenting with different formats, researching relevant hashtags, and collaborating with others. Michelle emphasizes the need to understand the unique algorithms of each platform and ...
Aug 16, 2024•11 min•Transcript available on Metacast In this episode, Michelle explores the attention economy concept and how to navigate the noisy digital landscape. She emphasizes the importance of relevance, value, emotion, uniqueness, and visual appeal in capturing attention. Michelle provides actionable strategies such as prioritizing quality over quantity, being consistent, building a community, and experimenting with new formats. She reminds listeners that building an audience takes time and effort, but by consistently providing valuable an...
Aug 12, 2024•13 min•Transcript available on Metacast In this episode, Michelle Thames discusses the importance of digital marketing for small businesses during the Black Friday season. She emphasizes the need to reach the target audience, build relationships, and track results. Michelle provides actionable strategies such as creating compelling offers, leveraging email marketing, generating social media buzz, and utilizing paid advertising. She also offers one-on-one strategy sessions to help businesses customize their Black Friday plans. Overall,...
Aug 05, 2024•12 min•Transcript available on Metacast In this episode, Michelle Thames discusses the July 2024 updates on Instagram. She covers new features such as the ability to add 20 audio tracks to Instagram Reels, the upgraded notes feature, the testing of ads in Reels, the expanded access to broadcast channels, and the development of AI chatbots by Meta. Michelle provides actionable steps for leveraging these updates, including experimenting with Reels, using notes to engage with the audience, exploring broadcast channels for direct communic...
Jul 31, 2024•11 min•Ep 405•Transcript available on Metacast JOIN THE SOCIALLY SAVVY CIRCLE In this episode, Michelle shares proven strategies for organic Instagram growth. She emphasizes the importance of organic followers who are genuinely interested in your content and brand. Michelle highlights the power of authenticity and building a community on Instagram. She discusses the types of content to create, the importance of consistency, and the use of hashtags. Michelle also talks about the need for engagement, collaboration with other brands, tracking a...
Jul 29, 2024•15 min•Transcript available on Metacast JOIN THE SOCIALLY SAVVY CIRCLE In this episode, Michelle Thames discusses the power of community building through Facebook groups. She emphasizes that Facebook groups are not outdated and can be a secret weapon for brands. The main reasons to invest in a Facebook group are direct engagement, creating a sense of community, and gaining valuable insights. Michelle provides tips for building a thriving Facebook group, including defining its purpose, creating engaging content, setting clear rules, an...
Jul 26, 2024•16 min•Transcript available on Metacast In this episode, Michelle Thames discusses the secret sauce to social media success and reveals the three biggest mistakes entrepreneurs make on social media. The first mistake is content chaos, where entrepreneurs post sporadically without a plan. The second mistake is the 'me, me, me' message and mess, where entrepreneurs constantly self-promote without providing value to their audience. The third mistake is getting caught up in vanity metrics, such as likes and followers, instead of focusing ...
Jul 24, 2024•13 min•Transcript available on Metacast In this episode, Michelle Thames discusses the benefits of starting a podcast and shares her secrets to podcasting success. She emphasizes the importance of positioning yourself as an expert, building trust and credibility, and growing your audience organically. Michelle also highlights the value of podcasting for content creation and networking. She then explains her lazy approach to podcasting, which focuses on having a laser-focused niche, consistency, value-packed episodes, and building a co...
Jul 22, 2024•14 min•Transcript available on Metacast Are you tired of chasing followers and wondering why your brand isn't popping? In this episode, your girl Michelle Thames is spilling the tea on why follower count is overrated and how to build a community that will ride for your brand till the wheels fall off! We're talking about the myth of follower count, the power of community, and practical tips for building a tribe that loves your brand as much as you do. Get ready to ditch the vanity metrics and build real relationships with your audience...
Jul 19, 2024•15 min•Transcript available on Metacast In this episode, Michelle Thames discusses the power of evergreen content and its benefits for content creators, influencers, and entrepreneurs. Evergreen content is content that remains relevant and useful to new and returning visitors, regardless of the current news cycle or season. Michelle explains that evergreen content can drive sustained traffic to your site, boost your SEO, and help you establish yourself as an authority in your field. She emphasizes the importance of focusing on core is...
Jul 15, 2024•14 min•Transcript available on Metacast In this episode, Michelle Thames shares tactics to increase visibility on Instagram through Instagram Reels. She emphasizes the power of Instagram Reels in reaching a broader audience and engaging with users. Michelle discusses the importance of using trending audio and having an engaging start to your reel. She also highlights the value of offering valuable content in each second of the reel and maintaining consistency in posting. Michelle shares her own success with Instagram Reels and encoura...
Jul 08, 2024•10 min•Ep 399•Transcript available on Metacast In this episode, Michelle Thames discusses a game-changing strategy for planning and organizing content. She emphasizes the importance of being intentional with content and aligning it with business goals. Michelle introduces AI tools like ChatGPT and Canva that can streamline the content creation process. She then outlines a one-hour content planning strategy that involves setting clear goals, brainstorming topics, organizing them on a content calendar, and outlining key points. Michelle also o...
Jul 01, 2024•13 min•Ep 398•Transcript available on Metacast In this episode, Michelle Thames discusses the benefits and process of starting a family-run business. She emphasizes the importance of trust, mutual respect, and clear communication when working with family members. Michelle shares several family business ideas, such as a plant nursery, holistic pet care, interior design, experiential learning programs, food truck business, event planning services, and fitness business. She also provides tips on getting started, including having a family meetin...
Jun 28, 2024•13 min•Transcript available on Metacast In this episode, Michelle Thames discusses the importance of staying motivated as an entrepreneur, especially during challenging times. She emphasizes the need to embrace the journey and appreciate the growth that comes from adversity. Michelle also highlights the significance of setting small achievable goals and celebrating daily wins. Staying connected with your why and building a supportive community of like-minded entrepreneurs are other key strategies she recommends. The main takeaway is t...
Jun 24, 2024•12 min•Ep 396•Transcript available on Metacast In this episode, Michelle discusses how to leverage Instagram Stories to engage and sell to your audience, even if you have a small following. She emphasizes the power of Instagram Stories and the unique way it allows you to connect with your followers. Michelle provides tips on crafting compelling content, including using polls and questions to spark conversations, sharing behind-the-scenes content, and demonstrating products or services in action. She also highlights the importance of personal...
Jun 20, 2024•10 min•Transcript available on Metacast In this episode, Michelle Thames discusses how to monetize your expertise and turn your skills into a profitable online income. She emphasizes the importance of identifying marketable skills, packaging up expertise, building an audience, and marketing and selling your expertise. Michelle provides examples of different platforms and strategies for monetizing skills, such as one-on-one services, digital products, YouTube channels, and podcasts. She also highlights the significance of building a st...
Jun 17, 2024•13 min•Transcript available on Metacast In this episode, Michelle Thames shares her personal journey, from being fired from her healthcare job to finding success in the digital world through social media. She talks about her experience in the healthcare field, her struggles to move up in the industry, and the pivotal moment of being fired. Michelle then discusses how she embraced the digital marketing world, relied on her side hustle, and eventually landed a job as a digital marketing manager for a beauty brand. She emphasizes the pow...
Jun 14, 2024•14 min•Transcript available on Metacast In this episode, Michelle Thames shares her top eight tools that have helped her run her business. The tools are categorized into communication and collaboration, creating content, managing the back end, and marketing and automation. Some of the tools mentioned include Slack for team communication, ClickUp for project management, Riverside for professional podcast and video recording, ChatGPT for AI-generated content, Google for email communication and document management, QuickBooks for account...
Jun 13, 2024•15 min•Ep 392•Transcript available on Metacast In this episode, Michelle Thames discusses the crucial steps to putting yourself out there online, setting goals, and building confidence. She emphasizes that everyone starts somewhere and that fear is normal but can be overcome through action. Michelle advises starting small and focusing on authenticity to attract an audience. She also emphasizes the importance of setting smart goals and taking action to execute ideas. The episode concludes with encouragement to take the first steps towards put...
Jun 10, 2024•11 min•Transcript available on Metacast Summary In this episode, Michelle Thames discusses the smoke and mirrors of online success posts on social media. She emphasizes taking these posts with a grain of salt and not getting caught up in the hype. Michelle highlights that many influencers are not making as much money as they claim and that building a sustainable business takes time and commitment. She encourages listeners to value transparency over theatrics and to focus on real success stories that involve years of hustle and grind. ...
Jun 05, 2024•11 min•Ep 390•Transcript available on Metacast In this episode, Michelle discusses outdated tactics on Instagram and provides insights on how to keep your Instagram strategy fresh and effective in 2024. She covers topics such as niche-specific hashtags, over-promotional content, leveraging Instagram stories and reels, and the importance of audience interaction and engagement. Michelle emphasizes the need for authenticity, meaningful connections, and strategic planning to boost visibility and engagement on Instagram. Takeaways Instagram strat...
May 31, 2024•15 min•Ep 389•Transcript available on Metacast 
