Episode description
Summary
In this episode, Michelle Thames discusses the social media algorithm and how it affects our social media experience. She debunks common myths about the algorithm and provides strategies to increase visibility on social media platforms. The key takeaways include the importance of consistency, engagement, experimenting with different formats, researching relevant hashtags, and collaborating with others. Michelle emphasizes the need to understand the unique algorithms of each platform and create valuable content to achieve social media and marketing goals.
Takeaways
- The social media algorithm is a complex set of rules and calculations that determines what content users see in their feed.
- The algorithm's primary goal is to keep users engaged on the platform for as long as possible.
- Paid advertising can boost reach, but organic reach is still possible.
- The algorithm prioritizes content that resonates with users.
- There is no secret formula to crack the algorithm; focus on creating high-quality content.
- Strategies to increase visibility include consistency, engagement, experimenting with different formats, researching relevant hashtags, and collaborating with others.
- Understand the unique algorithms of each platform and create valuable content to achieve social media and marketing goals.
00:00 Demystifying the Social Media Algorithm
02:49 Busting Common Myths About the Algorithm
05:11 The Power of Consistency and Engagement
08:02 Harnessing the Potential of Hashtags
09:31 Collaboration: Expanding Reach Through Partnerships
09:59 Understanding Platform Algorithms for Effective Marketing
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