In this episode of Social Media Decoded , Michelle Thames takes you behind the scenes of two game-changing online event strategies: revamping an affiliate program and hosting a high-ticket webinar. Discover how these strategic approaches drove engagement, boosted community loyalty, and generated significant revenue. Plus, learn how community-focused events can strengthen relationships and build long-term success for your brand. What You’ll Learn in This Episode How to revamp an affiliate program...
Dec 30, 2024•9 min•Transcript available on Metacast In this episode of Social Media Decoded , Michelle Thames shares the behind-the-scenes strategies and lessons learned from selling out her 50-person event—and even having standing room only. Discover what it takes to plan, promote, and execute an unforgettable event that not only delivers value to attendees but also converts them into clients. Michelle reveals the tips most people won’t tell you, from overselling strategically to creating an irresistible experience and selling from the stage wit...
Dec 25, 2024•9 min•Transcript available on Metacast In this episode of Social Media Decoded , Michelle Thames shares her proven system for batching content to save time, reduce stress, and maintain clarity in your marketing strategy. Whether you’re managing social media, blogs, or emails, batching can help you stay consistent and aligned with your business goals. Learn step-by-step how to plan, create, and schedule content efficiently while avoiding burnout. What You’ll Learn in This Episode Why batching is a game-changer for content creators and...
Dec 23, 2024•10 min•Transcript available on Metacast In this episode of Social Media Decoded , Michelle Thames reveals how to use Pinterest as a powerful tool for driving traffic, generating leads, and growing your business—all while you sleep. Learn why Pinterest is more than a platform for recipes and DIY projects, and how to strategically use it to grow your audience, optimize your website traffic, and capture leads passively. What You’ll Learn in This Episode Why Pinterest is a game-changer for businesses looking to generate leads and traffic....
Dec 20, 2024•10 min•Transcript available on Metacast In this episode of Social Media Decoded , Michelle Thames walks you through how to simplify and strategize your content planning for 2025. If you’ve ever felt overwhelmed by what to post or unsure how to align your content with your business goals, this episode is for you. Discover actionable steps to create a streamlined content calendar, set clear goals, and ensure every piece of content serves a purpose. What You’ll Learn in This Episode Why content planning is essential for a successful mark...
Dec 18, 2024•8 min•Transcript available on Metacast In this episode of Social Media Decoded , host Michelle Thames shares her top strategies for increasing visibility on Instagram in 2025. If you’ve been feeling stuck or unsure about how to grow your presence on this ever-evolving platform, Michelle has you covered with actionable tips for Reels, carousels, Stories, and profile optimization. Tune in to learn how to show up in front of the right audience, build trust, and drive meaningful engagement—all while avoiding burnout. What You'll Learn in...
Dec 16, 2024•10 min•Transcript available on Metacast In this episode of Social Media Decoded , host Michelle Thames dives into why blogging remains one of the most effective tools for growing your visibility and attracting clients. With a blog, you can establish authority in your niche, drive consistent traffic to your website, and create content that works for you long after you hit publish. Michelle shares actionable tips for creating value-packed blog posts that rank on Google, attract the right audience, and guide readers toward your offers. W...
Dec 11, 2024•10 min•Transcript available on Metacast In this episode of Social Media Decoded , host Michelle Thames dives into the art of setting social media goals that truly matter. Forget vague objectives like "post more" or "gain followers"—this episode is all about creating intentional, results-driven goals that align with your business and personal brand. Michelle breaks down practical strategies for platforms like Instagram and LinkedIn, helping you focus on metrics that lead to real growth and meaningful engagement. Whe...
Dec 09, 2024•9 min•Transcript available on Metacast Feeling stuck or overwhelmed by your marketing efforts? You’re not alone. In this episode of Social Media Decoded, host Michelle Thames dives into the transformative power of a marketing audit . Discover how taking a closer look at your strategy can uncover what’s working, what’s not, and how to take your business to the next level. Michelle breaks down: What a marketing audit is and why it’s a game-changer for entrepreneurs. The four key areas to audit are social media presence, content strateg...
Dec 02, 2024•9 min•Transcript available on Metacast In this episode of Social Media Decoded , host Michelle Thames breaks down how to create a marketing strategy that doesn’t just look good but actually drives leads, builds trust, and generates sales. From attracting the right audience with lead generation to nurturing relationships and turning them into paying customers, Michelle shares the exact framework you need to level up your marketing efforts. Whether you’re an entrepreneur, marketer, or business owner, this episode is packed with actiona...
Nov 29, 2024•9 min•Transcript available on Metacast In this episode of Social Media Decoded , host Michelle Thames breaks down the top marketing mistakes that are costing businesses time, money, and growth—and how you can avoid them. From lack of strategy to chasing vanity metrics, Michelle delivers actionable tips to help entrepreneurs simplify their marketing, connect with their audience, and drive real results. If you’re tired of wasting time on tactics that don’t work or feeling overwhelmed by your marketing efforts, this episode is your blue...
Nov 27, 2024•7 min•Transcript available on Metacast In this episode, Michelle Thames shares her journey as a "Jane of all trades" in marketing and why being multi-passionate is her superpower. Drawing from her experience working with a major beauty brand and running her own successful marketing agency, Michelle reveals how mastering multiple marketing lanes can help businesses grow, thrive, and increase revenue. If you’re an entrepreneur feeling overwhelmed by social media, email marketing, or PR, this episode is packed with actionable ...
Nov 25, 2024•11 min•Transcript available on Metacast Welcome back to Social Media Decoded ! In this episode, host Michelle Thames — a marketing expert, business coach, and agency owner — guides multi-passionate entrepreneurs on creating a cohesive brand that highlights all their passions and resonates deeply with their ideal audience. If you’ve struggled to fit your varied interests into one unified brand or feel that your social media presence lacks focus, this episode is for you. Michelle shares a clear, actionable approach to aligning your pass...
Nov 22, 2024•9 min•Transcript available on Metacast This episode explores expert insights and actionable advice for building a thriving online presence. We discuss the importance of defining your target audience, developing a content strategy, and utilizing social media effectively. We also mention Porkbun as a reliable domain registrar that supports businesses of all sizes. Featured in this episode: Porkbun: A domain registrar offering a wide range of domain extensions, free essential tools, and a user-friendly interface. .BIO domain: Perfect fo...
Nov 20, 2024•7 min•Transcript available on Metacast Welcome to Social Media Decoded ! In this episode, host Michelle Thames — a seasoned marketing expert, business coach, and agency owner — dives into essential strategies to help multi-passionate entrepreneurs build their dream business without feeling overwhelmed. If you’re juggling multiple passions and struggling to find a clear path forward, Michelle offers step-by-step guidance on creating a cohesive, sustainable business model that aligns all your interests and leverages social media for gr...
Nov 18, 2024•12 min•Transcript available on Metacast Building a successful brand requires a customer-centric approach. In this episode, we discuss the importance of prioritizing customer satisfaction and building lasting relationships. We also introduce Porkbun as a company that values customer experience and strives to provide exceptional service. Featured in this episode: Porkbun: A customer-focused domain registrar offering a user-friendly interface, free essential tools, and excellent customer support. .BIO domain: A great way to connect with ...
Nov 15, 2024•4 min•Transcript available on Metacast Welcome to Social Media Decoded ! In today’s episode, host Michelle Thames — a 15-year marketing expert, business coach, podcaster, and agency owner — dives into a powerful topic for entrepreneurs juggling multiple passions. If you’re a multi-passionate entrepreneur struggling with “picking one thing” or looking for ways to make your diverse interests work together on social media and in your digital marketing strategy, this episode is for you. Michelle shares three actionable strategies to help...
Nov 11, 2024•9 min•Transcript available on Metacast In this episode of Social Media Decoded , host Michelle Thames dives into the top digital marketing trends and predictions for 2025. Michelle shares valuable insights on what businesses need to stay competitive, from the growing role of AI and voice marketing to the importance of short-form video and sustainable brand practices. Listen in to discover how these emerging trends will impact social media strategy, content creation, and brand visibility. Key Topics Covered: Artificial Intelligence (A...
Nov 06, 2024•12 min•Transcript available on Metacast In this episode of Social Media Decoded , host Michelle Thames dives into one of the most powerful tools for brand growth: consistency . Learn how showing up regularly—even in small ways—can strengthen your brand, build trust with your audience, and keep you visible in an ever-changing digital world. Michelle shares simple daily habits that make consistency manageable and explains why it’s essential for creating a recognizable and trusted brand. Tune in to discover: Why consistency matters for b...
Nov 04, 2024•9 min•Transcript available on Metacast In this episode of Social Media Decoded, Michelle discusses the evolution of domain extensions beyond the traditional .com, emphasizing the importance of choosing a domain that reflects brand identity and resonates with the target audience. She highlights the benefits of unique extensions, particularly the .bio domain, which serves as a professional online hub for personal branding. The episode also provides actionable tips for selecting the right domain extension and encourages listeners to exp...
Oct 25, 2024•7 min•Transcript available on Metacast In this episode of Social Media Decoded, Michelle Thames shares her journey of growing a beauty brand's Instagram presence to over 500,000 followers. She discusses the importance of building a community, understanding the audience, creating high-quality content, maintaining consistency and engagement, leveraging Instagram features, and utilizing analytics for strategic growth. Michelle emphasizes actionable strategies that can help marketers and brand owners enhance their social media presence a...
Oct 23, 2024•13 min•Transcript available on Metacast In this episode of the Social Media Decoded podcast, Michelle discusses the challenges entrepreneurs face in managing their digital lives, including websites, domains, and social media. She provides actionable tips for streamlining domain management, emphasizing the importance of centralization, automation, and security. The episode also highlights the benefits of using Porkbun as a domain registrar to simplify online presence management. Takeaways Managing multiple online assets can be overwhel...
Oct 21, 2024•7 min•Transcript available on Metacast GET THE Q4 Training HERE In this episode of the Social Media Decoded podcast, host Michelle Thames explores the transformative role of AI, particularly ChatGPT, in enhancing marketing strategies for Q4. She discusses practical applications, integration into workflows, and the importance of maintaining a human touch in marketing efforts. The episode concludes with an invitation to a free training session on leveraging AI for effective marketing planning. Takeaways ChatGPT can act as your digital ...
Oct 17, 2024•6 min•Transcript available on Metacast In this episode of Social Media Decoded, host Michelle Thames shares five essential marketing lessons learned over her 16-year career. She emphasizes the importance of authenticity, consistency, adaptability, continuous education, and focusing on fewer platforms for greater impact. Each lesson is backed by personal experiences and insights, providing actionable advice for listeners looking to grow their businesses and enhance their marketing strategies. Takeaways Authenticity is the cornerstone ...
Oct 14, 2024•10 min•Transcript available on Metacast GET THE TASK BATCHING TRAINING HERE In this episode of Social Media Decoded, host Michelle Thames discusses effective time management strategies for multi-passionate entrepreneurs. She emphasizes the importance of task batching, creating a flexible schedule, and focusing on what truly drives business growth. Michelle challenges the hustle culture myth, advocating for smarter work practices rather than harder ones. She also promotes her upcoming webinar aimed at helping listeners balance their pa...
Oct 07, 2024•9 min•Transcript available on Metacast In this episode of Social Media Decoded, host Michelle Thames discusses the latest updates from Instagram, focusing on new features that enhance user engagement and community building. Key updates include the ability to comment on Instagram stories, new Reels functionalities, and direct messaging improvements. Michelle emphasizes the importance of utilizing these features for businesses to foster connections and gather feedback, while addressing AI's role in content creation. The episode conclud...
Oct 02, 2024•10 min•Transcript available on Metacast GET THE WEBINAR TOOLKIT HERE VIDEO INSIDE WEBINAR TOOLKIT In this episode of the Social Media Decoded podcast, host Michelle Thames discusses the art of crafting compelling webinar titles that attract and engage audiences. She emphasizes the importance of understanding the psychology behind effective titles, which should promise transformations, evoke curiosity, and resonate with the target audience. Michelle provides a simple formula for creating winning titles and shares real-world examples to...
Sep 30, 2024•9 min•Transcript available on Metacast In this episode, Michelle discusses the importance of website security, privacy, and user experience. She emphasizes the need for a secure and private website to protect against hackers and data breaches. Michelle also highlights the significance of providing a good user experience to keep visitors engaged and encourage conversions. She introduces Porkbun, a domain registrar that offers essential tools like whois privacy and SSL certificates for free. Michelle explains how Porkbun is committed t...
Sep 25, 2024•7 min•Transcript available on Metacast In this episode, Michelle discusses the importance of personal development and continuous learning in marketing and social media. She shares her experience with using Magic Mind to improve focus and cognitive function. Michelle emphasizes the need for a growth mindset and the ability to adapt to the ever-changing landscape of marketing. She provides inspiring stories of individuals who have achieved success through continuous learning and personal development. Michelle encourages listeners to in...
Sep 23, 2024•8 min•Transcript available on Metacast In this episode, Michelle discusses the importance of choosing the right domain name for your online presence. She emphasizes that a great domain name is a powerful branding tool and key to discoverability. Michelle introduces the rise of the .bio domain extension and highlights its benefits, such as clarity, memorability, and professionalism. She also mentions Porkbun, a domain registrar that offers .bio domains at an affordable price. Michelle concludes by encouraging listeners to consider the...
Sep 18, 2024•8 min•Transcript available on Metacast 
