The Power of Marketing Audits: How to Spot What’s Missing in Your Strategy
Dec 02, 2024•9 min
Episode description
Feeling stuck or overwhelmed by your marketing efforts? You’re not alone. In this episode of Social Media Decoded, host Michelle Thames dives into the transformative power of a marketing audit. Discover how taking a closer look at your strategy can uncover what’s working, what’s not, and how to take your business to the next level.
Michelle breaks down:
- What a marketing audit is and why it’s a game-changer for entrepreneurs.
- The four key areas to audit are social media presence, content strategy, email marketing, and sales funnels.
- How to identify gaps in your marketing strategy and fix them with actionable steps.
- Why it’s essential for uncovering hidden opportunities.
- How it helps you focus on what truly moves the needle.
- Social Media: Optimize your profiles, calls-to-action, and engagement strategies.
- Content Strategy: Ensure your content resonates with your ideal audience and drives action.
- Email Marketing: Unlock the potential of your email list with refreshed sequences.
- Sales Funnels: Align your offers with audience needs and improve conversions.
- Signs your strategy isn’t working, including inconsistent results, low engagement, and overwhelm.
- Real-life examples of how small tweaks after a marketing audit led to big wins for Michelle’s clients.
- Self-audit tips and why investing in professional support can save you time and frustration.
- Get Michelle’s Marketing Audit Service: Get expert insights and a customized roadmap for your marketing strategy. Get more info
- Free Resource: Download Michelle’s Social Media Checklist to evaluate your social media and marketing efforts. Download Here
- Work with Michelle: Explore coaching and marketing services to elevate your business. Learn More