Episode description
In this episode, Michelle Thames discusses the importance of digital marketing for small businesses during the Black Friday season. She emphasizes the need to reach the target audience, build relationships, and track results. Michelle provides actionable strategies such as creating compelling offers, leveraging email marketing, generating social media buzz, and utilizing paid advertising. She also offers one-on-one strategy sessions to help businesses customize their Black Friday plans. Overall, Michelle encourages small businesses to plan ahead, stay organized, and hustle to thrive during the holiday season.
Takeaways
- Digital marketing is crucial for small businesses during the Black Friday season as it allows them to reach their target audience with precision.
- Building relationships with customers through engagement on social media is an important aspect of digital marketing.
- Tracking results and refining strategies based on data analysis is essential for maximizing marketing efforts.
- Creating compelling offers, leveraging email marketing, generating social media buzz, and utilizing paid advertising are effective strategies for Black Friday marketing.
00:00 Introduction and Black Friday Checklist
02:25 Why Digital Marketing is Crucial for Small Businesses on Black Friday
05:57 Preparing for Black Friday: Getting in the Mood
06:23 Creating Compelling Offers
07:21 Email Marketing Blitz and Social Media Buzz
09:35 Optimizing Websites and Conclusion
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