Founder of the Day Rate Mastery Program, Sarah Masci shares how offering Day Rates, opposed to Fixed or Hourly Retainers changed her business and life. In This Episode 03:32 - Welcome to Sarah 06:43 - Growing pains 10:05 - Beginning of Day Rate 12:48 - Billing premium 18:11 - Never promise 19:30 - Clients being available 22:02 - Start with a day 24:47 - Long projects or short 27:08 - Recurring income 30:46 - Going separate ways 33:16 - Clients that do day rate 35:56 - Difference in clients 37:48...
Jul 05, 2021•58 min•Transcript available on Metacast Full time optometrist, part time web design business owner Richard Zimbalist shares how he runs a profitable web design side hustle alongside his full time job. In This Episode 04:04 - Greeting to Richard 04:47 - Uncommon path 12:50 - Gathering information 13:47 - Monthly subscription 15:20 - Template territory 18:29 - Niche audience concern 19:00 - Two seperate hustles 21:19 - Multi-services 23:51 - Lease is high end 26:50 - Growing organically 28:29 - Time management 29:42 - The “team” 33:02 -...
Jun 28, 2021•1 hr 4 min•Transcript available on Metacast Josh shares a recent live coaching call taken from his Web Design Club which you can join today! Go to joshhall.co/120 for a special promo to join. In This Episode 01:43 - Struggle feedback 03:39 - Club testimony 06:00 - Breathe 06:50 - 1) Finding clients 08:30 - SEO tactics 12:12 - 2) Content marketing 15:01 - Authority building 16:40 - Being strategic 18:16 - 3) White labeling 23:00 - 4) Converting leads 27:48 - Shouldn’t get 100% 29:07 - 5)Scope creep 34:13 - Content Collection 35:44 - Club m...
Jun 24, 2021•49 min•Transcript available on Metacast We take a deep dive into Website Strategy, what it is and how to implement it in our businesses with Digital/Web Strategist, owner and creative director at JackDawDigital.com, Adela Mei. In This Episode 01:26 - Talking strategy 04:47 - Greeting to Adela 07:10 - Digital strategy 09:14 - The Purpose 12:20 - Listening to clients 14:45 - Helping get clarity 18:13 - What will lack 21:56 - Choice to change 25:36 - Do best for you 27:10 - Don’t compare 29:50 - Deeper relationships 32:21 - Filtering cli...
Jun 21, 2021•58 min•Transcript available on Metacast Josh’s personal Email and DNS Expert Amr Selim is back on the podcast this time to discuss email deliverability and how to get your emails from your website through to your email successfully! In This Episode 04:04 - Greeting to Amr 07:38 - Back in time 10:29 - Email deliverability 11:20 - Issue with WP 14:23 - Gmail or hosting 17:52 - Consider “neighbors” 18:35 - Dedicated IP 18:59 - What is VPS 20:04 - What is VPN 21:16 - Spam filters 23:06 - Sending or receiving 24:48 - Whitelist 27:58 - Emai...
Jun 14, 2021•1 hr 4 min•Transcript available on Metacast Founder and CEO of HawkeMedia.com (one of the fastest growing marketing consulting agencies in the U.S.) Erik Huberman, shares his insight on what’s working well with ads and 2021 and perhaps more importantly, what’s NOT! In This Episode 03:57 - Greeting to Erik 06:49 - 2021 landscape 10:40 - Luxury of organic 12:27 - Niche focus 14:25 - Thoughts on video 15:21 - Multiple communication 18:31 - Articulating 20:37 - Customers advertising 21:21 - Initial attention 22:45 - Crazy stunt 25:13 - SM and...
Jun 07, 2021•49 min•Transcript available on Metacast Josh shares a top secret web design tip which helped him run his web design business…special hidden website pages. In This Episode 00:28 - Hidden pages secret 02:22 - Reasons to hide pages 04:11 - Sharing top five 04:29 - #1 Getting Started page 06:14 - What need to start 07:07 - What communication 07:40 - Content collection 07:50 - Explain the process 09:02 - Wrapping up, going live 11:02 - #2 Moving Forward page 12:18 - Spread the word 12:59 - Ask for reviews 13:40 - Keep things fresh 14:50 - ...
May 31, 2021•37 min•Transcript available on Metacast Marketing Strategist of StoryWebCreative.com and host of the Public Safety Innovators Podcast, Adam Wills, shares how to leverage your background when starting and running a web design business, especially if it’s from an unrelated field. In This Episode 00:03 - Imposter syndrome 05:07 - Greeting to Adam 07:43 - Rebranding story 10:46 - Law enforcement 14:05 - Pivoting to design 16:52 - Feeling awkward 18:27 - When it “clicks” 20:12 - Going niche 22:18 - Utilizing Story Brand 25:21 - Thinking ou...
May 24, 2021•1 hr 3 min•Transcript available on Metacast Business coach and host of The Cubical to CEO Podcast Ellen Yin shares her tips, secrets and invaluable experience with helping people leave a corporate job and becoming their own CEO. In This Episode 01:45 - Some co-opetition 05:12 - Greeting to Ellen 08:15 - The best students 10:56 - Why now is good 12:06 - Stable and secure?? 14:20 - Thoughts of “times” 17:42 - Is entrepreneur for all 19:00 - It’s a journey 23:22 - Entrepreneurial traits 24:51 - Undertaking risk 27:12 - Able to fail forward 2...
May 17, 2021•58 min•Transcript available on Metacast Web design coach at BreakIntoWeb and Professional Agency Creative Director John Wooten shares his 5 step process for presenting website designs to clients . In This Episode 03:48 - Greeting to John 06:23 - Process importance 09:58 - Customer first mentality 11:11 - New design fears 12:48 - Josh’s lightbulb moment 14:41 - John’s lightbulb 15:59 - Start with strategy 17:30 - Questionnaire 20.18 - Doing a site outline 24:02 - Style tile explanation 26:40 - Things old school 27:46 - Animations 32:06...
May 10, 2021•1 hr 6 min•Transcript available on Metacast Creator and founder of Freelancing.School Jay Clouse is back on the podcast to discuss the landscape of freelancing in 2021 and how web designers are in a unique position to freelance successfully now more than ever before. In This Episode 03:55 - Greeting to Jay 07:38 - Three strategies 12:16 - Marketplace platforms 15:50 - Where to find clients 17:25 - Network variety 20:55 - Hierarchy to network 23:03 - Creating clients 25:57 - Sales to serve 27:31 - Best 2021 marketing 31:36 - Build audience...
May 03, 2021•1 hr 1 min•Transcript available on Metacast Josh shares his top tips, tricks and secrets to creating an online course sales page that converts! He highlights 12 keys that should be included in all course sales pages based off his experience having numerous online courses. This is content taken from a lesson from his new course Creating and Selling an Online Course With LearnDash which is available now! In This Episode 01:36 - Make it your own 03:02 - How to sell them 04:33 - #1 Promo video 07:55 - #2 Main challenge 08:43 - #3 Offer the re...
Apr 29, 2021•36 min•Transcript available on Metacast Web design and marketing agency owner, business coach and partner at BreakIntoWeb, Kelly Diekmann, shares her proven strategy for mapping out a successful business plan after working with many web designers who are serious about building a successful web design business. In This Episode 04:30 - Greeting to Kelly 08:52 - #1 Make a plan 09:15 - Business plan evolution 10:36 - Doing it wrong 13:59 - Never too late 15:28 - Take it seriously 16:33 - Reverse engineer 19:22 - Digestible chunks 21:04 - ...
Apr 26, 2021•1 hr 13 min•Transcript available on Metacast We dive into a recurring income based, subscription web design business model with web design entrepreneur Steve Shramm! In This Episode 04:28 - Greeting to Steve 07:48 - How recurring started 11:06 - Keeping owners active 13:36 - A recording session 16:30 - Musicians to websites 18:15 - Evolution and lessons 21:03 - Pricing breakdown 24:36 - Playing the long game 27:12 - Devil’s advocate 29:44 - Getting content on time 32:44 - Grandfathering 35:38 - Automation tools 37:52 - The four phases 41:3...
Apr 19, 2021•1 hr 8 min•Transcript available on Metacast Co-founder of online community platform Circle.so, Andy Guttormsen, shares tips, tricks and secrets of building a successful online community and asks Josh questions about his experience with building a high-touch, high-value premium community and a Student Center through Circle. In This Episode 00:20 - Josh’s intro 03:40 - Welcome to Andy 06:25 - How Circle started 08:31 - Course creator input 09:32 - Benefits 13:23 - “Eat our own dog food” 15:06 - Versatility 18:50 - Building trust longer 22:3...
Apr 15, 2021•1 hr 10 min•Transcript available on Metacast Josh’s SEO keyword research expert and website editor Michelle Bourbonniere shares her secret tips for how to do keyword research for free! In This Episode 03:44 - Greeting to Michelle 07:09 - Keyword research 08:16 - Why it’s important 10:36 - Short tail or long tail 12:37 - Short tail examples 15:39 - Local keywords 19:28 - Keyword strategy 21:03 - Free research tools 23:32 - Example 26:18 - Benefit from “How to” 28:40 - Candidate keywords 31:31 - “People also ask” box 34:09 - “Related searche...
Apr 12, 2021•1 hr 10 min•Transcript available on Metacast Full time white-label web designer and developer Christian van’t Hof shares how he took his side-hustle of doing web design for agencies abroad full time. In This Episode 03:59 - Greeting to Christian 05:06 - Netherlands to Brazil 08:35 - Starting design 09:31 - Working internationally 12:58 - Creating trust 14:35 - Give before receiving 18:09 - Start with one connect 20:35 - Building from network 22:22 - Working for free 22:59 - Right place, right time 26:44 - Auto mechanics 29:20 - Preparing i...
Apr 05, 2021•1 hr 6 min•Transcript available on Metacast Josh shares about his brand new Student Center and why he’s decided to remove his course support groups off of Facebook. In This Episode 01:08 - Value and announcement 01:42 - Fanboy excitement 03:22 - Future interviews 04:06 - New student center 04:41 - Problems of social media 05:39 - Engagement is down 07:04 - Distractions 08:11 - No ownership on SM 09:03 - Why the move to Circle 10:10 - What is Circle 12:20 - What is the student center 14:23 - Student perks 16:19 - Big ole “but” 19:06 - A sw...
Mar 29, 2021•24 min•Transcript available on Metacast Voice of the Columbus Blue Jackets and NHL play by play broadcaster Bob McElligott shares his tips, tricks and secrets for getting better on camera and at communication which is key for web designers to grow their businesses as well as working with clients. In This Episode 04:33 - Welcome to Bob 11:27 - Bob’s backstory 19:20 - Emulating the good 20:24 - A confident mascot 22:37 - Tips on camera 27:09 - Review your videos 29:05 - No swivel chair 29:59 - Build muscle memory 31:47 - Get honest feed...
Mar 22, 2021•1 hr 25 min•Transcript available on Metacast Josh shares the pros and cons for offering lower-end, template style websites to clients with budgets under $1,500 to help you decide whether you want to explore the option in your web design business or not. In This Episode 01:15 - Market for templates 03:39 - Two examples 06:06 - Biggest pro 07:37 - Adding upsells 08:47 - Building relationships 09:34 - Adding clients faster 10:27 - Easier to scale 11:23 - Biggest con 13:50 - Overshadowing 14:49 - Portfolio struggles 15:52 - Bleeding into custo...
Mar 18, 2021•30 min•Transcript available on Metacast Digital nomad and freelance web designer Suzanne Black shares how she runs her web design business while traveling Europe and running her web design business out of her decked out sprinter van. In This Episode 03:43 - Welcome to Suzanne 05:46 - A little background 09:17 - Wi-fi and a laptop 11:40 - Experience to niche 14:23 - Traveling 15:21 - Pivoting out of need 18:42 - 100% word of mouth 20:12 - Nurturing clients 22:02 - Creating lifetime work 23:28 - Setting boundaries 26:52 - Creating struc...
Mar 15, 2021•59 min•Transcript available on Metacast Author of the book “Work Less Make More,” James Schramko shares how to practically, through challenges and tactical examples, how to work less and make more in your businesses. In This Episode 05:01 - Greeting to James 07:27 - Some history 10:15 - Helping others 12:20 - Being a seasoned vet 15:54 - Getting stuck on tools 17:46 - Moving the needle 20:25 - Task inventory 21:34 - Time equals money 23:20 - Love spreadsheets 24:52 - Smashing ceilings 27:44 - 64/4 Principle 30:39 - Keep finding what w...
Mar 08, 2021•1 hr 3 min•Transcript available on Metacast World-class entrepreneur, podcast host and author Pat Flynn is our special guest for episode 100 of the podcast and in this interview, he shares invaluable tips on how to become a successful entrepreneur. In This Episode 02:25 - How to be successful 04:50 - Greeting to Pat 06:17 - Pat’s story 16:23 - Letting go of the ladder 18:01 - Feeling lonely 19:53 - Letting go of "supposed to" 23:02 - Living with parents 24:15 - Perception is reality 26:02 - Fear of success 29:46 - Sign of resist...
Mar 01, 2021•1 hr 4 min•Transcript available on Metacast Josh shares 7 tips for how to attract better web design clients which will, among other benefits, free you up to do the type of work you love to do with people who value your services and who are the type of clients you want to work with for the long haul! 02:12 - Announcements 05:11 - Dating advice 07:25 - Personality type 08:29 - Learn to say “No” 09:25 - 1) Starts with you 12:01 - 2) Weeding out 15:43 - 3) Price point 19:17 - 4) Solo or team 21:46 - 5) Site reflects you 25:43 - 6) Streamline ...
Feb 25, 2021•38 min•Transcript available on Metacast Web designer and agency owner Leo Rees-Evans shares how going through a recent traumatic life experience is helping him reshape his mentality about business and how he’s turning an obstacle into an opportunity. In This Episode 05:04 - Greeting to Leo 07:48 - Leo’s story 12:44 - Being individual 16:03 - Perspective 18:26 - Family productivity 25:50 - Changing mindset 27:44 - Bringing value 30:14 - Learning experiences 32:33 - Out of comfort zone 38:29 - Getting lead generation 40:25 - Working wit...
Feb 22, 2021•1 hr 10 min•Transcript available on Metacast Josh challenges web designers to add these 7 elements to their website homepage which will help increase conversions and get website users to take action on the site. In This Episode 00:46 - Homepage hone in 03:07 - 1) Clear headline 08:53 - 2) Call to action 11:35 - 3) Who, what, why 17:35 - 4) Link to main pages 20:50 - 5) Engaging graphics 22:49 - 6) Social proof 24:40 - 7) Footer grabber 27:10 - Josh’s challenge Get all links, resources and show notes at: https://joshhall.co/097 Get my entir...
Feb 18, 2021•31 min•Transcript available on Metacast CEO of UX and Design agency AMSD.co, Avani Miriyala, is right back on the podcast to share how to scale a 6-figure design business. In This Episode 03:25 - Greeting to Avani 05:39 - Micro or Macro level 08:41 - When to scale 12:19 - Listing your tasks 14:27 - Evaluating tasks 20:35 - Benefit of evaluation 23:07 - Mindset on higher level 24:07 - Fear of hiring 29:59 - You’re not alone 31:31 - Small but scaling 37:11 - If things go wrong 40:06 - Outsourcing sales 41:44 - Having an SOP 48:09 - Offb...
Feb 15, 2021•58 min•Transcript available on Metacast Josh shares practical tips for how to choose the best online community for you to join as a web designer or web design business owner. In This Episode 01:30 - Value of Community 03:03 - Different types 03:35 - Facebook Groups 04:08 - Forums 05:51 - Paid memberships 08:00 - 1) Relevance 10:34 - 2) Like minded 14:09 - 3) Better to give 16:06 - 4) Watch the leaders 17:31 - 5) Trust your gut 18:42 - Josh’s recommends 19:53 - Divi Facebook group 21:34 - Divi Freelancers for Hire 22:18 - Official Divi...
Feb 11, 2021•39 min•Transcript available on Metacast Founder of SavvyHippo.com, marketing guru and web designer Jason Gracia, is back on the podcast to discuss one of the hottest topics in web design, going niche. Jason shares how he pivoted his business to focus on one industry and how going niche helped him build a successful, sustainable and consistent web design/marketing business. In This Episode 02:00 - Successfully niche 04:33 - Greeting to Jason 06:51 - Story of the journey 11:39 - Niche within a niche 15:06 - Doing it right 17:36 - Elimin...
Feb 08, 2021•1 hr 16 min•Transcript available on Metacast Josh shares the top 15, biggest mistakes that all web designers commonly make and more importantly, how to practically avoid them! In This Episode Mistakes 01:44 - 1) Charging too little 02:03 - 2) Taking bad clients 02:30 - 3) 24/7 availability 03:02 - 4) Don’t be “We” 03:33 - 5) Envy other designs 04:03 - 6) Spread too thin 04:15 - 7) Changing tools 04:26 - 8) Not protecting time 05:26 - 9) Create from scratch 05:49 - 10) Do it yourself 06:27 - 11) Bad communication 06:37 - 12) Using tech lang...
Feb 04, 2021•35 min•Transcript available on Metacast