Episode description
Founder of SavvyHippo.com, marketing guru and web designer Jason Gracia, is back on the podcast to discuss one of the hottest topics in web design, going niche. Jason shares how he pivoted his business to focus on one industry and how going niche helped him build a successful, sustainable and consistent web design/marketing business.
In This Episode
02:00 - Successfully niche
04:33 - Greeting to Jason
06:51 - Story of the journey
11:39 - Niche within a niche
15:06 - Doing it right
17:36 - Eliminate comparison
23:00 - Four steps
23:37 - 1) Market inventory
25:07 - 2) Narrow the market
27:28 - Community aspect
28:30 - First strategy
34:44 - 3) Ability
34:52 - 4) Passion
36:57 - Partnering
44:40 - Reason to niche
54:56 - Niche early on
57:48 - Side hustle niche
1:03:09 - Charging premium
1:08:32 - Recap
1:12:02 - 2021 niche thoughts
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