In this episode MaryLeigh Bliss , Chief Content Officer of YPulse , shares valuable insights into the media consumption habits of Gen Z and millennials. Some highlights that were discussed: Preferred Content Platforms: Tik Tok might be GenZ’s favorite social media platform, but 63% of young consumers use Netflix weekly and they report that it is their content platform of choice, beating out not only TikTok, but also Disney, Amazon Prime, and Hulu. When forced to pick between streaming services a...
Oct 26, 2023•30 min•Ep 289•Transcript available on Metacast In today's information-rich world, crafting clear and impactful messages is crucial. In today’s conversation Todd Rogers , Harvard University professor of public policy, shares his key principles on how to engage your audience and ensure your message is understood. Here are some of the topics covered: Less is More: Everyone is skimming. Limit word usage and stick to the core ideas. Make Reading Easy: Using simple words and syntax help guarantee that your reader will easily understand what you wa...
Oct 19, 2023•30 min•Ep 288•Transcript available on Metacast In today’s podcast Cortney Harding provides valuable insights into the metaverse, its potential, and the ethical considerations that come with AI, making it a fascinating conversation for anyone interested in the future of technology and virtual experiences. Topics include: Futurist Timeframes : Think in terms of a 5-to-10-year time horizon. Further spans lapse into the realm of science fiction due to unpredictability. Ethical Considerations : Explore ethical implications of recreating loved one...
Oct 12, 2023•29 min•Ep 287•Transcript available on Metacast Gabriella Mirabelli interviews Dr. Nadia Abou Nabout , an expert in interactive marketing and social media, about the challenges marketers face in digital advertising and practical guidance for assessing the effectiveness of various targeting strategies in today's dynamic landscape. Click here for the show notes - where you can find a link to the research paper, published in the IJRM, that holds the formula you need to assess your targeting's true potential!...
Oct 05, 2023•27 min•Ep 286•Transcript available on Metacast In the competitive landscape of brand marketing, understanding and harnessing authenticity is the key to capturing the hearts and loyalty of Gen Z consumers. As our interview with Anastasia Pelot from YPulse reveals, authenticity isn't just a buzzword; it's a potent strategy for connecting with the next generation of consumers. Takeaways include: Authenticity Assessment: To determine brand authenticity, YPulse surveyed a staggering 75,000 people aged 13 to 22. This data was collected over the pa...
Sep 28, 2023•26 min•Ep 285•Transcript available on Metacast ”… leadership intelligence and its eight related essentials are not some fuzzy, high-level concepts. Leadership intelligence is about taking deliberate, concrete action steps. That is why we call leadership intelligence an “action sport.” – Doug Lennick & Chuck Wachendorfer, Don’t Wait for Someone Else to Fix It In today’s podcast Doug Lennick and Chuck Wachendorfer discuss their new book, Don’t Wait for Someone Else to Fix It, and some of the essential things people need to do to enhance their ...
Sep 21, 2023•29 min•Transcript available on Metacast ”It was electrifying. It was wonderful. But it was also anxiety-provoking. It was stress-inducing. It was hell. It was wonderful. And it was hell. … I was in Wonderhell” – Laura Gassner Otting, Wonderhell In today’s podcast Laura Glassner Otting discusses her new book, Wonderhell. Topics include: Who defines success. The importance of practice. The benefit of burning bridges. The power of accountability. Click link to purchase the book https://www.amazon.com/Wonderhell-Success-Doesnt-Should-Abou...
Sep 14, 2023•30 min•Ep 283•Transcript available on Metacast Anthropomorphic products are items or objects that exhibit human-like characteristics, either in appearance, behavior, or personality. These products often feature human traits, such as faces, expressions, or even names, making them relatable and engaging to consumers. In today’s conversation, Dr. Rhonda Hadi, describes her research into anthropomorphic products and what she and her colleagues found regarding how certain cultural traits influence consumer preferences, shedding light on why we se...
Sep 07, 2023•27 min•Ep 282•Transcript available on Metacast “ The marketing people are the ones in a position to be the idea originators, the concept builders, the ones who put the “start” in “startup.” Marketing people understand the marketplace, they understand consumers and they know what those consumers like and don’t like about the way things are going at any given time.” – Allen Adamson, Seeing The How In today’s podcast Allen Adamson , a renowned branding expert, co-founder of MetaForce and author of Seeing The How , brings his unique insights to ...
Aug 31, 2023•27 min•Ep 282•Transcript available on Metacast “What ultimately makes the difference is you and the intentional steps you take to move beyond your comfort zone into your growth zone; be a bridge between people that would otherwise remain separated; and get comfortable with being uncomfortable. The true solution to a better tomorrow is what lies within you today.” – Dr. Randal Pinkett, Data-Driven DEI In today’s podcast Dr. Randal Pinkett discusses his new book, Data-Driven DEI, and some of the practical steps businesses and leaders can take ...
Aug 24, 2023•27 min•Ep 280•Transcript available on Metacast In this podcast Antonin Facatier , Editorial Director for Western Europe at YPulse , discusses the attitudes and behaviors of young consumers across Western Europe. Topics include: The staggering impact of climate change on consumer consciousness and behavior. What happens when economic challenges dovetail with environmental concerns. The nature of racism and social unrest in Western Europe and the lingering impact of World War II. Why, in Western Europe, sabbaticals aren’t just for academics....
Aug 17, 2023•26 min•Ep 279•Transcript available on Metacast In this interview with Christopher Volk , author of The Value Equation , we learn valuable insights into the world of business and wealth creation. As a seasoned entrepreneur and author, Volk sheds light on key aspects that contribute to business success, ranging from value creation and cash flow management to the evolving landscape of industries. Topics include: The importance of a well-defined business model. Why cash flow management is so crucial for business success. Three business efficienc...
Aug 10, 2023•28 min•Ep 278•Transcript available on Metacast Today we’re speaking with Annetta Grant , an assistant professor of markets, innovation, and design at Bucknell University, about crowdsourcing and its impact on consumer experience and innovation. The interview delves into the definition of crowdsourcing, its benefits and risks, and its connection to organizational justice and community dynamics within crowdsourcing initiatives. The conversation interview sheds light on the complexity of crowdsourcing initiatives, the significance of fairness i...
Aug 03, 2023•34 min•Transcript available on Metacast The impact of inequity in access to capital is a perpetuation of socioeconomic disparities, hindering the growth and success of marginalized individuals and communities. This systemic imbalance further widens the wealth gap, limiting opportunities for upward mobility and stifling overall economic progress. In today's episode, we engage in a thought-provoking conversation with Meralis Hood, the CEO of Entrepreneurship for All (EforAll), a non-profit organization with a mission to accelerate econo...
Jul 27, 2023•25 min•Ep 276•Transcript available on Metacast In today’s episode Dan Coates , YPulse ’s CEO, delves into how, two years post pandemic, young consumers are feeling about IRL and virtual experiences. Topics include: Why in-person experiences are back with a vengeance. What phigital means and why it’s an opportunity for brands. The mindset shift that’s behind where young consumers are spending their money....
Jul 20, 2023•26 min•Ep 275•Transcript available on Metacast Effective communication plays a critical role in navigating the complexities of interpersonal relationships, business transactions, and crisis management. In today’s podcast Michael Maslansky , CEO of maslansky + partners , delves into the importance of effective communication and the challenges it poses in various contexts. Topics include: The gap between what we say and what they hear . Why aligning to your audiences’ perspective can help you overcome communication challenges. Why context and ...
Jul 13, 2023•28 min•Ep 274•Transcript available on Metacast In a world where sponsorship can play a vital role in brand building, marketers often fail to understand how to maximize its effectiveness. Today we’re speaking with Marc Mazodier , Professor of Marketing at ESSEC Business School, whose academic research focuses on brand management and marketing communication efficacy. Our conversation explores how sponsorship works, why it works, and how to make the most of it. Topics include: Why sports sponsorship delivers a lot of bang for the marketing buck...
Jul 06, 2023•21 min•Ep 273•Transcript available on Metacast In the realm of fan engagement, SuperQuickQuestion , created by Dave Benson , has revolutionized the way fans interact with their favorite teams and players. Through their unique platform for one-on-one video chats, they have redefined fan engagement, offering a direct and unparalleled level of communication and connection. Key Issues Discussed in the Interview: Discovering the gold mine in solving business frustrations. The transformative power of truly listening in an initial sales meeting. Th...
Jun 29, 2023•30 min•Transcript available on Metacast In today’s episode Tori D’Amico , YPulse ’s editorial coordinator, analyzes their latest survey on young consumers, news consumption, and trust. She delves into where young consumers source their news and the factors that drive their preferences. Topics include: Why 'pivot to video' shouldn't be an industry punch line. Why your SEO team is so important. Why journalists are so important for the marketing of news brands. Why local appeal might be less about geography and more about consumer identi...
Jun 22, 2023•23 min•Ep 271•Transcript available on Metacast In today’s podcast Peter Sisson discusses the ever-increasing prevalence of digital misinformation and what he hopes his latest company, CertifyIt , can do to help stop it. Topics include: How CertifyIt is developing advanced technologies, leveraging artificial intelligence and blockchain, to verify the authenticity and integrity of digital content. Why providing a way to verify the content we consume will restore trust in the digital realm and contribute to a more reliable and transparent infor...
Jun 15, 2023•29 min•Ep 270•Transcript available on Metacast Personal.ai offers a unique and personalized communication experience, driven by individual data and user control. With a focus on privacy and the ability to adapt and expand its capabilities, Personal.ai is set to revolutionize the way we interact with AI technology and our own digital personas. In our interview Suman Kanuganti , CEO of Personal.ai, explores the fascinating realm of personal artificial intelligence (AI) and its potential impact on communication. Here are the key highlights: Per...
Jun 08, 2023•29 min•Ep 269•Transcript available on Metacast Today, we're speaking with Alex Marthews , an expert in blockchain technology and privacy. In this interview, we dive into the intersection of blockchain, privacy, and data ownership, unraveling the challenges and implications that arise from the use of blockchain in marketing and beyond. Topics include: Trust, Disintermediation, and Incentives: Blockchain's potential to revolutionize industries and remove intermediaries sparks excitement, but the 'last mile' problem creates limits. Privacy Impl...
Jun 01, 2023•31 min•Transcript available on Metacast Today we’re speaking with Ethan Song , the founder and CEO of Rare Circles, a new company in the experiential loyalty space. Listeners may know him better as the co-founder and CEO of Frank and Oak a leading apparel brand focused on sustainability and climate change that won the Technology Fast 50 and Fast Company’s Most Innovative Company in Retail. Our conversation explores engaging with consumers and how starting with a core fandom can be very powerful way to grow your business. Topics includ...
May 25, 2023•28 min•Transcript available on Metacast In the podcast, Laura Barajas , YPulse 's Head of Strategic Services, delves into the current trends of media consumption among young consumers. Topics include: Young consumers’ top ranked entertainment platform for video content. How young consumers feel about the value of paying for streaming subscriptions. Which glass surface (TV, tablet, laptop or smart phone) young consumers turn to when they want to watch video content....
May 18, 2023•28 min•Ep 266•Transcript available on Metacast ”In a business culture that values doing (execution) and thinking (strategy), we need to evolve toward feeling – a part that remains ignored in the world of business.” – Mahendra Ramsinghani, The Resilient Founder In today’s podcast Mahendra Ramsinghani discusses his book, The Resilient Founder, and some of the practices that listeners can use to build resilience. Topics include: The truth about internal darkness and the entrepreneurial experience. Why it might be time to develop a ‘Psychologica...
May 11, 2023•25 min•Ep 265•Transcript available on Metacast The prices and value of cryptocurrency and NFTs have swung wildly over the past few years. Leaving many to ask, “How much is it actually worth… and why? Today we’re speaking with Professor Z. John Zhang . His research focuses on targeted pricing and other pricing strategies, competitive strategies, market entry and channel and retail management. Our conversation seeks to answer this question and explores the value of cryptocurrency and NFTs from a marketing perspective and examines how collectiv...
May 04, 2023•30 min•Ep 264•Transcript available on Metacast In today’s podcast Dominic Young, long-time newspaper strategist and founder of Axate , discusses how our collective experiences with the digital disruption in the past can be used to inform how to approach regulating generative AI going forward. Topics include: Why we shouldn’t be rushing legislation or regulation around generative AI. Why today is a good time to reexamine how copyright works on the internet. Why inefficiency … is good for creativity....
Apr 27, 2023•29 min•Ep 263•Transcript available on Metacast In this podcast Antonin Facatier , Editorial Director for Western Europe at YPulse , discusses how young consumers in Western Europe are distinct from their North American counterparts. Topics include: The coherence of Western European youth culture. What Western European youth consumers are looking forward to doing in 2023. The importance of diversity to young consumers in Western Europe....
Apr 20, 2023•28 min•Ep 262•Transcript available on Metacast In today’s podcast Dev Patnaik, CEO of Jump Associates, discusses innovation, business empathy and how leaders can build the skills to ‘meet the moment’ in a time when change is not only constant, but accelerating. Topics include: The things you can do to train yourself to be more future focused. Why it’s important to pay attention to fringe behavior. How business empathy is distinct from a customer centric strategy – and why it matters....
Apr 13, 2023•29 min•Transcript available on Metacast There has been a lot of buzz around distributed ledger technologies, like blockchain, and how they could revolutionize the way people market their businesses. Today we’re speaking with professor Mingyu (Max) Joo about how distributed ledger technology could help improve brand safety, consumer privacy and transparency in digital advertising. Topics include: The current digital advertising ecosystem and where the disconnects between advertisers, digital publishers and consumers currently exist. Th...
Apr 06, 2023•27 min•Transcript available on Metacast 
