Episode description

Today we’re speaking with Ethan Song, the founder and CEO of Rare Circles, a new company in the experiential loyalty space.

Listeners may know him better as the co-founder and CEO of Frank and Oak a leading apparel brand focused on sustainability and climate change that won the Technology Fast 50 and Fast Company’s Most Innovative Company in Retail.

Our conversation explores engaging with consumers and how starting with a core fandom can be very powerful way to grow your business.

Topics include:

• Why paid acquisition is seductive to marketers, but slow and steady organic community growth can win in the long term.
• How and why social media platforms’ business models impact your business.
• Where and how to differentiate your consumer experience.