In this interview, Emanuela Prandelli , LVMH Associate Professor of Fashion and Luxury Management at Bocconi University, discusses research she and her colleagues recently published in the IJRM. Their paper explores the role of content creators in the luxury world and the challenges luxury brands face when engaging with them. Prandelli and her colleagues' research highlights the importance of balancing control with creative autonomy, offering valuable lessons for luxury and consumer brands alike...
Feb 06, 2025•29 min•Transcript available on Metacast Gabriella Mirabelli and guest Jenny Wall , CMO of VideoAmp , discuss the evolving landscape of entertainment, marketing, and advertising. Wall shares her insights on the power of data-driven storytelling, the importance of embracing new metrics, and the future of advertising in the digital age....
Jan 30, 2025•27 min•Transcript available on Metacast Discover the future of youth culture as MaryLeigh Bliss , Chief Content Officer at YPulse , reveals her predictions for 2025's top trends. From the revival of local, offline experiences to the rise of livestream shopping and newsletter influencers, get insights into how Gen Z and Millennials are shaping the future of consumerism, social media, and pop culture. Find out how brands and marketers can stay ahead of the curve and effectively engage with these influential generations....
Jan 23, 2025•30 min•Transcript available on Metacast In this episode Jennifer Gardner , a trial lawyer, coach, and consultant, shares valuable insights on persuasive communication. Learn how to leverage authenticity, storytelling, and active listening to advance your ideas and become a more effective communicator, especially in high-stakes situations....
Jan 16, 2025•29 min•Ep 346•Transcript available on Metacast This interview with Simone Wies and Alexander Edeling explores the evolving creator economy, focusing on the rise of "creatrepreneurs" and their unique business models. Gain valuable insights into the factors driving success in the creator economy and learn how marketers can effectively collaborate with these entrepreneurial content creators....
Jan 09, 2025•29 min•Ep 345•Transcript available on Metacast This interview with Molly Neuman , President of CD Baby , explores her journey from Riot Grrrl musician to music industry executive. Neuman discusses the music industry's evolution, the importance of representation and activism, and the challenges of balancing creativity and business. Gain insights into leadership, the democratization of music, and the ongoing struggle for equality in the industry....
Dec 19, 2024•28 min•Ep 344•Transcript available on Metacast In this interview, MaryLeigh Bliss, YPulse's chief content officer, dives into the latest trends in social media usage among Gen Z and Millennials. The discussion covers the most popular platforms, key features driving engagement, and young people's views on social media's impact. Bliss also highlights the expectations these generations have for brands and influencers in social media spaces....
Dec 12, 2024•27 min•Ep 343•Transcript available on Metacast This interview with Alexander Bleier , Associate Professor of Marketing at the Frankfurt School of Finance and Management, explores the complexities of the creator economy and its reliance on social media platforms. Key topics include the role of platforms in content discovery, creation, and monetization, as well as the challenges and opportunities presented by emerging technologies like AI. The discussion explores the evolving relationship between creators, users, and advertisers, raising quest...
Dec 05, 2024•28 min•Ep 342•Transcript available on Metacast In this interview YPulse’s MaryLeigh Bliss explores Gen Z and Millennial subcultures, highlighting how young consumers find community and belonging in their passions. The conversation dives into the distinctions between fandoms and subcultures, the impact of loneliness on community-seeking, and the opportunities for brands to engage authentically with these passionate groups....
Nov 21, 2024•28 min•Ep 341•Transcript available on Metacast In this interview, Havoc Robotics CEO Kelly Biderman shares how she uses her media and content background to grow the National Havoc Robot League (NHRL). She sees robot fighting as more than just competition; it's a way to engage a diverse audience and inspire interest in STEM. By focusing on accessibility, inclusivity, and compelling content, NHRL is moving robot fighting more mainstream. Biderman's success demonstrates how digital marketing strategies from entertainment and publishing can be e...
Nov 14, 2024•29 min•Ep 340•Transcript available on Metacast In this interview, Professor Alina Sorescu , a chaired professor of marketing at Mays Business School, Texas A&M University, delves into the intricacies of the creator economy. The discussion explores the nuances of authenticity in content creation, the role of social identity in fostering consumer engagement, and the impact of content length on attention spans. She also sheds light on the future trajectory of the creator economy, emphasizing the need for ongoing research to understand its compl...
Nov 07, 2024•26 min•Ep 339•Transcript available on Metacast In today’s episode, Lior Arussy , author of " Dare to Author! ," shares insights on building and owning your personal narrative. The interview provides valuable insights on how to craft a fulfilling personal narrative and make a positive impact on the world. By focusing on deliberate vision, intentional humanity, gratitude, and authenticity, we can empower ourselves to become the authors of our own stories....
Oct 31, 2024•29 min•Ep 338•Transcript available on Metacast In this episode, we sit down with Dan Rua , the CEO and co-founder of Admiral , a visitor relationship management company. With a background in venture capital and tech industry leadership, Rua offers valuable insights into the evolving digital landscape. Throughout the interview, Rua underscores the importance of sustainable business practices and building meaningful relationships with users. He sees Admiral playing a key role in helping publishers adapt to the changing digital landscape and th...
Oct 24, 2024•30 min•Ep 337•Transcript available on Metacast In this interview, YPulse 's Chief Content Officer, MaryLeigh Bliss , shares valuable insights into the media consumption habits of Gen Z and Millennials. The data, drawn from extensive surveys conducted by YPulse, reveals how these younger generations are reshaping the entertainment landscape. The insights shared underscore the dynamic nature of the media landscape and young consumers’ evolving preferences....
Oct 17, 2024•27 min•Ep 336•Transcript available on Metacast In this episode host Gabriella Mirabelli interviews Nick Martin , co-founder of Direqt , a conversational AI platform utilized by major brands like ESPN, Cosmopolitan, and The Sun. In the interview, Martin explains how Direqt helps publishers create engaging content, expand distribution, and develop sustainable monetization strategies using AI....
Oct 10, 2024•28 min•Ep 335•Transcript available on Metacast Knowing how to repair things after "dropping the ball" in B2B sales is crucial because it helps rebuild trust and maintain long-term relationships with clients. In today’s episode, we speak with Dr. Stephanie Mangus, an associate professor of marketing at Baylor University, who specializes in sales, about Dr. Mangus's research on how B2B salespeople can recover after they "drop the ball" with their clients....
Oct 03, 2024•30 min•Ep 334•Transcript available on Metacast Scott Mautz , author of The Mentally Strong Leader , reveals the 6 mental muscles that make up mental strength and how to build them. In this interview, he shares insights on habit-building, self-assessment, and the importance of mental strength in leadership, especially during challenging times....
Sep 26, 2024•28 min•Ep 333•Transcript available on Metacast The rise of nano creators presents a significant opportunity for brands to connect with young consumers in a more authentic and meaningful way. By embracing the power of nano creators and fostering genuine relationships with them, brands can build stronger connections with their target audience and drive positive brand perception. In today’s episode, Ypulse 's Chief Content Officer, MaryLeigh Bliss , discusses the rise of nano creators and how brands can effectively engage with them....
Sep 19, 2024•29 min•Ep 332•Transcript available on Metacast In today's episode, we are joined by Madeline Miller, an executive coach who is dedicated to making coaching more accessible and inclusive for rising leaders, particularly Gen Z and millennial women. She helps them take control of their careers, reduce burnout, and develop essential interpersonal skills and resilience. The discussion focuses on burnout and explores strategies for those who feel their work environment doesn't align with their values....
Sep 12, 2024•27 min•Ep 331•Transcript available on Metacast Social media platforms are essential tools for marketers interested in connecting with their audiences, but capturing users' attention and fostering engagement can be challenging. In today’s interview Vamsi Kanuri , the Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business , shared valuable insights from research he and his colleagues conducted and published recently in the International Journal of Research in Marketing . This work examines how color complexi...
Sep 05, 2024•30 min•Ep 330•Transcript available on Metacast Building genuine, professional connections in virtual work environments can be challenging. The lack of non-verbal cues and the risk of miscommunication often impede relationship-building. In this episode, we explore the nuances of creating authentic connections online with Joshua Freedman , a best-selling author, master certified coach, and the co-founder and CEO of Six Seconds , a global emotional intelligence network. Joshua provides valuable insights into the importance of emotional intellig...
Aug 29, 2024•27 min•Ep 329•Transcript available on Metacast Burnout has become a pressing concern, impacting the well-being of employees across diverse industries. It is a complex issue with emotional roots that extend beyond mere overwork. In today’s episode Joshua Freedman , CEO of Six Seconds and expert on emotional intelligence and burnout, sheds light on the underlying causes of burnout and offers valuable strategies for prevention and management....
Aug 22, 2024•26 min•Ep 328•Transcript available on Metacast What are Gen Z and Millennials really getting up to? YPulse 's Tori D'Amico joins Gabriella Mirabelli to discuss their latest trend report on vices. From declining alcohol consumption and the rise of sober curiosity to the complexities of wellness and the allure of new indulgences, this episode offers a glimpse into the changing landscape of young consumers' views of vice and indulgence....
Aug 15, 2024•28 min•Ep 327•Transcript available on Metacast Artificial intelligence (AI) is revolutionizing the creative industry, enhancing workflows, and empowering creative teams. In this interview, Greg Harrison , Chief Creative Officer at MOCEAN , discusses the practical applications, benefits, and implications of AI in creative services, emphasizing the importance of ethical considerations and transparency. Harrison advocates for a balanced approach to AI, highlighting its potential for efficiency gains and the ongoing debate on its impact on creat...
Aug 08, 2024•30 min•Ep 326•Transcript available on Metacast In today's episode, Gabriella Mirabelli interviews Albert Valenti , an assistant professor in marketing at IESE Business School , about research he and his colleagues conducted on how advertising works. Using data from 178 brands over seven years, the research focuses on how advertising impacts consumers' cognition, affect, and experience, and how these factors influence purchasing decisions....
Aug 01, 2024•28 min•Ep 325•Transcript available on Metacast In today’s interview MaryLeigh Bliss , Chief Content Officer at YPulse , discusses the evolving relationship between music and young consumers, focusing on how Gen Z and millennials discover and engage with music. The conversation also highlights the continued shift in spending priorities toward experiences over physical products....
Jul 25, 2024•28 min•Ep 324•Transcript available on Metacast Emotional intelligence (EI) is crucial in our personal and professional lives. In this interview, Joshua Freedman , a bestselling author, master certified coach, and co-founder and CEO of Six Seconds , shares the findings of their 2024 State of the Heart Report . This global study on emotional intelligence provides insightful data and trends relevant to individuals and organizations alike. By understanding, developing, and applying emotional intelligence skills, individuals and organizations can...
Jul 18, 2024•27 min•Ep 323•Transcript available on Metacast Today’s interview is with Dr. Li Huang, an assistant professor of marketing at Hofstra University . Dr. Huang specializes in online consumer behaviors from a psychological perspective, and her research extensively explores human-technology interaction. In this episode, we delve into her recent study on how videoconferencing, a technology that has become ubiquitous post-pandemic, influences consumer behavior. Dr. Huang's research brings to light insights about how videoconferencing can indirectly...
Jul 11, 2024•26 min•Ep 322•Transcript available on Metacast In today’s interview, we discuss the intersection of personal branding and corporate perception with Alyssa Gelbard , founder and CEO of Point Road Group . We explore how employee profiles on LinkedIn can significantly impact an employer's brand. Both companies and individuals can benefit from leveraging their LinkedIn presence to enhance trust, engagement, and business success....
Jun 27, 2024•28 min•Ep 321•Transcript available on Metacast In today’s episode, Tori D'Amico , Managing Content Editor at YPulse , shares insights into the evolving opinions and behaviors of young consumers concerning AI and search. The interview reveals that Gen Z and millennials increasingly use social media platforms as search engines and hold nuanced views about AI. Despite recognizing that AI could potentially take over many jobs, a significant portion of young people remain optimistic, believing that their roles will be enhanced rather than threate...
Jun 20, 2024•26 min•Ep 320•Transcript available on Metacast 
