Episode description

Gabriella Mirabelli interviews Dr. Nadia Abou Nabout, an expert in interactive marketing and social media, about the challenges marketers face in digital advertising and practical guidance for assessing the effectiveness of various targeting strategies in today's dynamic landscape.

Click here for the show notes - where you can find a link to the research paper, published in the IJRM, that holds the formula you need to assess your targeting's true potential!